How To Use Technical SEO To Optimize For Site Links

You have probably heard of search engine optimization by now (SEO). Using keywords to get the attention of Google's bots and other search engine crawlers is a basic practice for any contemporary e-commerce site.

Nevertheless, technical SEO investigates e-commerce SEO tactics at the code and server levels. To improve a site's search engine rankings, it tweaks the technical details, such as how quickly pages load and how simple they are to crawl. Not everything is a description of a product.

SEO rankings are more crucial than ever: Search engines are the starting point for 68% of all internet activities.

What Exactly Is Technical Search Engine Optimization?

Technical search engine optimization includes making the site more search engine friendly and enhancing the user experience.

The following are examples of common technical SEO tasks −

  • Google Sitemap Submission

  • Making your site more search engine friendly

  • Increasing the speed of your website

  • Optimizing your site for mobile use

  • Identifying and correcting instances of duplicate content

Interactions Between Technical Search Engines And Websites

Search engines' primary purpose is to facilitate the human discovery of content on the World Wide Web. Martin Splitt, a Google developer advocate, made a compelling comparison between search engines and librarians, with the internet serving as a vast library. A librarian's job includes the following −

  • Sifting through a library's shelves.

  • Thinking about the books' subjects.

  • Deciding how the books should be shelved and categorized.

Similarly, search engines must sift through a mountain of data and decipher its structure before presenting it to consumers. They use search engine crawlers to review and interpret all of this data.

Technical SEO Strategy Recommendations For Better Site Links

Activate SSL

Secure Sockets Layer, sometimes known as SSL, is a security protocol. It encrypts communications between a web browser and a server. Said, it safeguards visitors to your websites by adding an extra layer of protection. If the "HTTPS" protocol prefixes a website's URL in your browser, you have seen SSL in operation. Without SSL, this URL will often display a warning that the user should not proceed with caution since the site is not secure.

Websites lacking an SSL certificate will be labeled "Not Secure" in Google Chrome and other browsers, which might negatively affect their search engine results. The answer is to switch to the secure HTTPS version of your site and put an SSL certificate on it.

Take Care Of "Orphaned" Pages

Without any other links to it, your site's "orphaned" pages make it hard for visitors to find their way around. Search engines can index them, and you can drive visitors there directly, but organic discovery is unlikely.

Unlinked pages on your site send a message to search engines that the information needs to be more important. If that's not the case, you should link to related topics and pages on your site.

Choose Your Favorite URL Extension

Setting a favorite domain is another technical SEO tactic. Often, this entails selecting whether your domain's "www" or "non-www" version should be used. Users should be routed to your desired domain whether they enter your site's www or non-www version

Google Search Console used to let you choose a favorite domain, but the company has now eliminated that option since it can determine which domain is best. It pays to be familiar with this feature and how it operates on your site.

Decrease Page Load Times

You have probably been a victim of sluggish site speed if you have visited a website that took an inordinately long time to load. It's understandable if you got impatient waiting for this page to load and went elsewhere. If a page takes long hours to load, more than 40 percent of visitors will leave.

Technical Search Engine Optimization (SEO) factors include site load speed because −

  • If your site takes over three seconds to load, users will likely give up and go elsewhere.

  • Google now considers how quickly a site loads as a ranking signal.

  • Besides other factors, Google considers the percentage of visitors that immediately abandon your site when they see an error page.

  • Compressing huge photos, optimizing any large files on your site, deleting useless scripts, minimizing redirection, and reducing HTTP requests are all ways to boost your site's performance.

If you fix these problems, you should see a noticeable improvement in your site's performance nearly immediately.

XML Sitemap Submission

After making the changes mentioned above to your site, it is important to inform Google so that they may update their index to reflect the changes. This will occur on its own in due time, but you may hasten it by uploading the most recent version of your XML sitemap. To achieve this, upload your sitemap using Google Search Console.

Sitemaps are often stored in a separate file that can be accessed via the Domains and URLs section of your website's Settings. After that, go to Google Search Console and then Sitemaps > Crawl.

Get Rid Of Redundant Information

When two or more pages on a website have the same information, this is known as duplicate content. Duplicate content makes Google unsure of which page to rank higher. Because of this, your site's rankings and organic traffic may suffer.

Screaming Frog is one tool that one may use to detect instances of duplicate material. After locating the copies, you must choose one for the first copy and others for revision. Title tags and meta descriptions should also be written specifically for each page.

If two pages on your site have identical information, you may instruct search engines to prioritize one by adding the rel=canonical tag.


If an online store wants to see an increase in organic or search traffic, it must use technical SEO strategies. Optimizing a page's content according to these guidelines should include publishing a page. Every customer is a potential sale; thus, increasing traffic is essential.

Updated on: 14-Apr-2023


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