How To Use Technical SEO To Optimize For Knowledge Graph

Do you know what is knowledge graph? Let’s read this article to know −

What Is The Knowledge Graph In Google?

A Knowledge Graph is a feature that answers users' queries on the search results page. With this feature, users don't have to click a link and go to a website to look for answers. You can see a knowledge graph when searching for a person, business, product, or service.

For example, when you search for 'Tim Cook,' you will see his name, age, date of birth, and education, including all relevant information, right on the search engine results page. Google, Bing, and other search engines pick quality content from other sites. It is also known as 'Scraping.'

Search engines, especially Google, use the latest semantic indexing (LSI) to understand a user's query. Then display information that is most likely to answer their queries. This is all made possible due to Google's machine-learning algorithms, which are highly sophisticated.

The Technical Aspect Of a Knowledge Graph

Technically, the knowledge graph is a database that collects millions of pieces of information from frequently searched keywords. Followed by that, it looks for the intent behind those keywords and displays content already available on the internet.

Google personally doesn't develop any content for these queries. It only retrieves content from reputed, credible, and highly authoritative sites.

Knowledge Graph Optimization And Technical SEO

Knowledge Graph Optimization is feeding information about your page to Google. In other words, it includes steps to help google understand what your site is all about.

Let's say you are writing about "metal'. The success of Knowledge graph optimization depends on how well you can make search crawlers understand the intent behind the word. The word 'metal' could mean material or the music genre. With knowledge graph optimization, google can determine the intent behind the word. It is based on your site's Meta description, keywords, title, and content. Then Google will sync the content as per the user's intention.

How To Optimize The Knowledge Graph?

A knowledge graph's main aim is to provide users with accurate information. However, to feature in it, you need to have high authority on the internet. This cannot be achieved unless you have domain authority. This means, you should have enough credibility on the internet.

How To Use Technical SEO For Optimizing Knowledge Graphs?

Nothing you write would matter unless your site is technically strong. This means it should be free from errors and glitches. This is important when Google comes looking for your site; it should be able to get into your website and understand what you are trying to say. This is where technical SEO can help.

Make Your Site Crawlable And Indexable

Whenever you publish content, google crawls the site and indexes the pages. However, some technical glitches can stop Google from crawling the website. As a result, it could never index your site, and your site will never rank. With proper technical SEO practices, you can avoid the whole situation. It helps your site become more receptive and easily discoverable. If the issue arises due to redirecting problems, you can fix this with 301 redirects. Similarly, you can use robot.txt to tell google the essential pages to crawl for more visibility.

Remove Bad Links

As you know, having a solid domain is everything to get featured in the knowledge graph. If your website has bad links pointing toward it, it can drastically decrease your chance. That's why you can seek help from a technical SEO expert to help you identify and remove these bad links from your site. Remember, getting more backlinks is not essential. The quality matters, not the quantity. One highly authoritative link is much better than having 1000 useless links.

Strategical Placement of Keywords

The nature of technology is about changing, adapting, and evolving. However, research says that human behavior doesn't change at a macro level. Humans still behave and do things in a similar way.

So as a site owner, you should focus on the people and then the technology. This goes for placing keywords too. You need to make them look like you are having a conversation with your audience. Spread your message through your keywords.

Make Sure To Use Keywords In The Following Sections

  • Title

  • URL

  • Meta Descriptions

  • Image Tab And Description

  • In the body of the post, at least once in the last paragraph. 

Give Structure To Your Contents

Nobody likes to read a long sentence filled with words. The content should be crisp and written in a way that people receive the information spending minimum time. Above all, it should be engaging and persuasive.

Basic format to follow while writing a blog post or article −

  • Use a catchy phrase as your headline. Keep the length between 60-65 characters.

  • Using subheadings in content breaks it down into easily readable pieces.

  • Use bullet points to highlight important points. This includes a product's benefits, features, and additional information.

  • Use a conclusion and include a call to action.

Spoon Feed The Search Crawlers

To get featured in the knowledge graph, you need to ensure the crawlers get each and every of information your content. The spider crawls through the pages to look for related keywords and key phrases. However, Google has become more intelligent than ever. You simply cannot put keywords just for the sake of it.

When Google crawls for keywords, they check for the reason behind using the keyword. So, whenever you use a keyword, you must ensure it is placed logically and the sentence sounds organic. Most importantly, it is related to the content.


Optimizing for knowledge graph can be challenging. But implementing a few technical SEO best practices can help your website rank higher and get you noticed in online searches. Remember, comprehensive research and careful planning are key. Be sure to review your page titles, page structure and content regularly to make sure you’re staying up-to-date with the latest trends in SEO.

Furthermore, use the correct schema markup when applicable to ensure that search engines can accurately understand the context of your pages. Above all else, create content that is interesting and helpful so it resonates with your readers and is valuable enough to appear in Knowledge Graph results. With these tips in mind, we’re confident that you’ll see successful results when optimizing for Knowledge Graph.

Updated on: 14-Apr-2023


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