Difference between Marketing Automation and CRM

The marketing division is, without a doubt, a crucial aspect of every successful business. Most businesses know what they want and work hard to get there through various forms of advertising, but many sales funnels still have holes in them because their employees don't stick to a set procedure. Potential clients may be scared away, and current ones may not return.

Marketing automation and customer relationship management systems are the most widely utilized software in the marketing industry. Even though different types of software are needed to achieve different ends, marketing still requires a wide range of them. In this post, we'll contrast customer relationship management (CRM) with marketing automation.

What is Marketing Automation?

This program automates repetitive work while enhancing and monitoring conversion rates throughout the marketing process. Consequently, it can handle tasks like email marketing scheduling and sending, social media content management, and campaign reporting, making these activities easier to execute and manage.

Marketing automation's rising popularity may be attributed to its useful features, such as the generation of high-quality leads, the optimization of campaigns to an extreme degree, the precise measurement of return on investment (ROI), and the improvement of existing processes.

Incorporating this into email autoresponders, lead nurturing, and guiding leads through a predetermined customer journey is where businesses will see the most return on investment from the increased personalization this provides.

What is CRM?

This program tracks sales, organizes client contacts, fosters relationships with new and existing customers, handles used to track sales, organizes client contacts, fosters relationships with new and existing customers, and handles all other interactions.

A customer relationship management system (CRM) aims to do many things better, including customer pricing, price strategies, designing and maintaining customer-centric services and products, consumer connection across all channels on a single platform, and customer targets.

The technology records data such as a user's website, email address, social media profiles, and phone number to build individualized profiles for each customer. Furthermore, these allow businesses to track a customer's actions as they progress through a purchase funnel.

Differences − Marketing Automation and CRM

Both help to seal up the cracks in the sales pipeline. The following table highlights how Marketing Automation is different from CRM −

Characteristics Marketing Automation CRM


"Marketing automation" is a term for the applications used in the marketing process to do mundane tasks and track conversion rates.

CRM, which stands for "customer relationship management," is software used to keep track of new and existing clientele and their interactions with a company.


Through marketing automation, tasks like email marketing scheduling and sending, social media updates, and campaign reporting may be completed easily. This makes it much easier to complete and organize these responsibilities.

Customer relationship management (CRM) seeks to enhance customer pricing and pricing strategies, client-centric service and product creation and maintenance, consumer connectedness across all channels on a unified platform, and client goals.


Marketers often use automated marketing platforms.

In most cases, a customer relationship management system will be used by a sales team.


Customer relationship management (CRM) software is used for sales management, contact management, engagement with new and existing customers, and customer interactions. In contrast, marketing automation software is used to improve and evaluate conversion rates in a marketing process and handle repetitive operations.

Businesses that want to increase conversions and refine their sales funnel process should apply both tactics, even though one is more effective at preventing leaks in the sales funnel than the other.