How to Become a Sales Manager?

Sales managers oversee and manage the organization's sales team. This position may be of interest to those with the capacity to lead a group of sales professionals and an interest in developing sales tactics. To advance your sales career to this high level, you must have prior sales experience, proper education, and training.

What Does a Sales Manager Do?

A sales manager is tasked with developing and overseeing a sales team inside an organization. Setting sales targets and developing training programs are part of a sales manager's job description in order to support the representatives' professional growth and achieve organizational goals.

Sales managers may operate in one of two types of sales. One of these is business-to-business (B2B) sales, in which products are sold from one company to another. The second is known as business-to-consumer (B2C) sales, in which a company offers its customers sales. A sales manager's regular tasks include things like −

  • Recruit, hire, and dismiss members of the sales.

  • Assign territories to sales professionals.

  • Set sales quotas and evaluate the progress of team members toward attaining the goals.

  • Plan and coordinate training programs for sales staff to enhance their skills.

  • Analyze sales data to identify the preferences of the customers, inventory requirements, and potential sales opportunities.

  • Assess the satisfaction rates of the customers and develop suitable methods for improvement.

  • Create sales plans in order to determine sales goals, target customers, and sales strategies.

  • Develop strategies to gain more customers or clients.

  • Collaborate with the marketing department to frame sales strategies.

How to Become a Sales Manager?

One of the top positions in a corporation is the sales manager. Typically, this position calls for a specific number of years of relevant experience and educational credentials. The actions listed below can be used by those who want to advance their sales careers to this level in order to accomplish their career objective −

Obtain a Bachelor's Degree

A bachelor's degree is necessary to pursue a career in sales because most companies prefer to hire applicants who have a bachelor's degree in a related discipline. The following are some possible career paths: marketing, accounting, economics, and finance. Additionally, courses in management, business law, and mathematics are being proposed.

A bachelor's degree can be earned in three to four years on average. You can acquire the abilities and information necessary for entry-level sales positions while pursuing this.

Gain Relevant Experience

You can work a part-time job or an internship as required by the program to get practical sales experience. As an illustration, you might obtain a job as a retail sales associate to hone your customer service abilities or a summer internship with a company's sales staff. You are virtually ready for entry-level sales positions, and it helps you determine whether you are interested in the field.

For full-time roles, employers prefer candidates with practical experience since they have a strong work ethic and can handle particular tasks. Internships may also enable you to make contacts within an organization. Positive first impressions and ongoing relationship development could open up job prospects for you in the future. Employing someone who already has familiarity with their team, daily operations, and their contribution to the position is preferred by managers.

Apply for entry-level Roles

The position of a sales manager is not one that requires a lot of entry-level experience. Apply for entry-level sales positions after earning a bachelor's degree to build your career.

When beginning a profession as a sales representative or purchasing agent, for instance. You can get the knowledge necessary to manage teams as a sales manager while learning how to carry out the day-to-day tasks of a sales position. This can assist in identifying the sales regions that interest you.

This can help you grow over time to become an assistant sales manager and ultimately a sales manager. The time it takes to market yourself depends on how big your company is. While promotion may take longer in smaller firms because there are fewer possibilities available, it can happen faster in larger organizations with more options. Otherwise, you might be able to find more advanced positions by switching companies.

Consider Earning a Master's Degree

Even though most businesses don't always require a master's degree from a sales manager, having one can help you stand out from the competition. For a sales position, a two-year Master of Business Administration (MBA) degree is often acceptable. It teaches a variety of business-related subjects, including management, entrepreneurship, communication, and strategic thinking. The development of management and sales abilities can benefit from this understanding. An MBA can demonstrate the advanced skills necessary to manage sales teams and direct and build plans, in addition to your professional experience.

Pursue Professional Certifications

To prove your qualifications, you may also think about pursuing professional certificates. These certificates can assist you in developing certain abilities necessary for a sales manager, such as sales strategies or leadership methods.

Certifications are not always required by employers, but they might make you stand out from other applicants. Additionally, making an effort to grow personally and learn more about your sector can be valued.

Find out which certificates fit your needs, schedule, and budget by researching the ones that are applicable to your field or interests. Being a part of a professional association might also give you the chance to network and meet people in your field. Additionally, these organizations provide tools for training and growth to their members.


It can take a lot of work and initiative to become a sales manager. Being ahead of the pack, though, helps speed up the procedure. Showing early interest, accepting more responsibility, and utilizing your network to locate chances are all ways to accomplish this. By taking certificate courses in sales management, you can also strengthen your qualifications.