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Competitive Positioning: Definition & ExampleCompetitive positioning is a marketing strategy that relates to how a company's marketing team can set itself apart from its rivals. The company's position is determined by how its goods and services compare to the value of similar goods and services on the market. To make their position more competitive, a marketing team evaluates several facets of their company's market, such as audience wants and current trends.The purpose of competitive positioning is to boost sales by increasing your company's value to customers. Finding a niche for your company's products to appeal to the special demands of ... Read More
What is Consumer Behavior?According to Business Dictionary, “Consumer buying behavior is the process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants”. The following definition is also used in numerous research journals. “Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.”Consumer behavior refers to the process that customers go through while making a purchase, and ... Read More
What is Consumer Behavior?According to Business Dictionary, “Consumer buying behavior is the process by which individuals search for, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants”. The following definition is also used in numerous research journals. “Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.”Consumer behavior refers to the process that customers go through while making a purchase, and ... Read More
Market Segmentation − DefinitionMarket segmentation is a business practice that brands use to segregate their target market into smaller and more manageable groups based on common grounds to optimize their marketing, advertising, and sales efforts. Simply put, customers of each market segment have similar characteristics that businesses can leverage to advance their efforts.Market segmentation can help businesses to target the people who can become satisfied customers of the business or enthusiastic consumers of the product or service. To segment a market, it must be split up into groups that have similar characteristics. Splitting up an audience in this way allows ... Read More
Market Targeting − DefinitionA corporation cannot focus on all market segments at the same time. Only a few segments can be satisfied by the company.The act of picking the target audience from the total market is known as market targeting. The target market is made up of a group or groups of purchasers who the company intends to serve or for whom the product is developed, with a price established, promotion efforts performed, and a distribution system in place.For example, consider a sandwich shop in a suburban town that is near to a petrol station. Because of its proximity to ... Read More
The practice of examining the cyber actions and capabilities of unknown intelligence groups or criminals is known as cyber threat analysis. A cybersecurity threat, often known as a "cyber threat, " is a harmful act that attempts to disrupt digital life. This crime might involve the interruption of a communication channel, data damage, or data theft.Hackers prey on corporations, governments, organizations, and even individuals that have access to sensitive information. Cyber-attacks such as Denial of Service (DoS), computer viruses, malware, phishing emails, and other types of cyber-attacks are all possible risks. The attacks are aimed at everyone with an online ... Read More
A Domain Name System (DNS) server is used to translate domain names to IP Addresses and vice versa. DHCP is a client/server protocol that automatically assigns an IP address and other configuration information to an Internet Protocol (IP) host.Read through this article to find out more about DNS and DHCP and how they are different from each other.What is DNS?DNS is a hierarchical and decentralized naming system for computers, and other resources that are connected to a private network or the Internet. It connects a variety of bits of data to domain names assigned to each of the participants.DNS transforms ... Read More
The world at large forms the external environment for businesses. A company must confront, adapt to, take advantage of, and defend itself against what is happening in the world around it to succeed. To make gathering and interpreting information about the external environment easier, strategic analysts have defined several general categories of activities and groups that managers should examine and understand. A company’s macro environment contains elements that can impact the company but are generally beyond its direct control. These elements are characteristics of the world at large and are factors that all businesses must contend with, regardless of the ... Read More
An Exploit Kit (EK) is a means for widely disseminating a malware. EKs are intended to operate in the background while a possible victim is surfing the Internet. The end-user does not need to do anything further in order to utilize an EK. EKs are a clever technique of distribution. An exploit is a series of commands or a piece of code that exploits a vulnerability in a program to cause it to act in an unexpected way.Repository of Various ExploitsAn Exploit Kit is nothing more than a software that collects and manages various exploits. They serve as a form ... Read More
Angler is one of the most well-known exploit kits used in cyber assaults, having been discovered in 2013. Angler has garnered a lot of momentum in its brief lifetime due to its unique traits. It has distributed ransomware, participated in malvertising, and even participated in hacktivism efforts.According to the 2015 Trustwave Global Security Report, Angler was the second most often used exploit kit in 2014. It was responsible for 17% of infections, while Nuclear, the most often used exploit kit, was responsible for 23%.Angler's landing page is divided into distinct sections.There is some visible English language that is designed to ... Read More