What is Shrinkflation in Marketing

Abhishek Sengupta
Updated on 23-Nov-2022 07:51:45

451 Views

What is Shrinkflation? Shrinkflation is a term used in economics to describe when the amount or size of a product decreases, but the price stays the same or rises somewhat. The word may refer to a decrease in product or ingredient quality with no change in price. The word was coined in 2009 by British economist Pippa Malmgren. This trend is now widespread in the food and drink business. Shrinkflation can be thought of as a type of "hidden inflation." Instead of increasing the price, which would be obvious to consumers, manufacturers shrink the size of the product while keeping ... Read More

Return JSON Object from Python Function in Tkinter

Sarika Singh
Updated on 23-Nov-2022 07:50:53

2K+ Views

JavaScript Object Notation, or JSON is a simple data format that is used to exchange data between many different languages. It is simple to read for people and simple for computers to parse. Python reads JSON text as a quoted-string that contains the value in each key-value mapping. Once parsed, it is accessible in Python as a dictionary object. JSON data can be encoded and decoded using the built-in package json in Python. You must first import the json library in order to work with files of the json type. Purposeco JSON Python to JSON conversion is done using serialization. ... Read More

What is Q-Commerce and Its Future in Marketing

Abhishek Sengupta
Updated on 23-Nov-2022 07:47:10

578 Views

What is Q-Commerce? In today’s time, people want most things to be lightning fast: be it their internet speed, their coffee at the favourite café, groceries and more. Q−Commerce, or "quick commerce, " is the newest entrant into this fast−paced market, promising to satisfy customers’ demands in 30 minutes or less. The global Q−Commerce market was estimated at $25 Billion in 2021 and is projected to reach $72 Billion by 2025. The Covid−19 epidemic has played a significant role in this, since it has not only accelerated the digital transformation of enterprises by decades but also transformed customer behaviour, a ... Read More

What is Influencer Marketing for Healthcare

Abhishek Sengupta
Updated on 23-Nov-2022 07:35:27

349 Views

What is Influencer Marketing? Before understanding influencer marketing for healthcare, we need to understand what influencer marketing is. In layman’s terms, influencer marketing is promoting something through people with the ability to shape the perception of a brand. These people are called influencers. Over the years, there has been a monumental change in the ways in which people consume media. With this, there has been a change in the ways in which brands use and choose communication channels to reach their audiences. This has resulted in using influencers and celebrities in healthcare communications campaigns as well. A recent trend, healthcare ... Read More

Sort Tuple by Its Float Element in Python

Sarika Singh
Updated on 23-Nov-2022 07:33:43

2K+ Views

This article will demonstrate how write a Python program to sort a tuple (made up of float elements) using its float elements. Here, we'll look at both how to sort using the in-built sorted() function and how to sort using the in-place method of sorting. Input-Output Scenarios Following is an input and its output scenario determining the sorting of a tuple by its float element − Scenario-1 Input: tuple = [(‘Dengu’, ’54.865’), (‘Malaria’, ‘345.743’), (‘Corona’, ‘456.864’), (‘Typhoid’, ‘35.285’), (‘Jaundice’, ’83.367’)] Output: [(‘Corona’, ‘456.864’), (‘Malaria’, ‘345.743’), (‘Jaundice’, ’83.367’), (‘Dengu’, ’54.865’), (‘Typhoid’, ‘35.285’)] In the above scenario we can see that ... Read More

What is Advocacy Marketing

Abhishek Sengupta
Updated on 23-Nov-2022 07:33:02

283 Views

What is Advocacy Marketing? An efficient marketing strategy that enables people to promote a company's goods and services to their social and professional networks is the peer−to−peer referral. Compared to things they see in commercials; people may be more inclined to buy products they learn about from reliable acquaintances. Advocacy marketing, very simply, is the process of encouraging current consumers to tell others about their good interactions with your business. It encourages your most ardent supporters to raise the profile of your company and hence increase sales. Example 1 Advocacy Marketing by Tesla Tesla successfully mobilised its devoted following to ... Read More

Find Mirror Characters in a String using Python

Sarika Singh
Updated on 23-Nov-2022 07:25:19

3K+ Views

This article teaches you how to write a python program to find mirror characters in a string. Let us first understand what mirror characters in a string are. Two identical alphabetically positioned characters, one from the front and the other from the back, are known as mirror characters. For example, the alphabet a's mirror character is "z, " "b's" is "y, " and so on. Input-Output Scenario Following is an input and its output example of mirror characters in a string − Input: p = 3 Input string = Coding Output: Cowrmt Here, the alphabets “d”, “i”, “n”, “g” ... Read More

Check If Two Given Matrices Are Identical in Python

Sarika Singh
Updated on 23-Nov-2022 07:22:21

4K+ Views

Matrix refers to a collection of numbers arranged in rows and columns to form a rectangular array. The numbers make up the matrix's entries, or elements. We need to create a Python function to determine whether two given matrices are identical. In other words, we say that two matrices are identical if all of the elements in their respective places are the same. Identical Matrices Two matrices are only considered equal if and when they meet the requirements listed below − There should be an equal number of rows and columns in each matrices. The identical corresponding items should ... Read More

Key Goals and Guidelines in Integrated Marketing

Abhishek Sengupta
Updated on 23-Nov-2022 07:20:19

244 Views

What is Integrated Marketing? Integrated marketing can be defined as an approach that uses different forms of media to tell a story or convey an idea. Another aspect of it is that it unifies all aspects of marketing communication − such as advertising, PR, and social media − and uses a mix of media, platforms, and tactics to deliver a seamless and customer−centric experience. In practice, this means that integrated marketing adheres to a consistent look, feel and tone to the message across all the channels used. An integrated marketing campaign might start with a TV ad featuring a memorable character, and ... Read More

Get Class Name of an Instance in Python

Sarika Singh
Updated on 23-Nov-2022 07:17:55

6K+ Views

The object-oriented procedural programming, including the ideas of classes and objects, is well supported by Python. It offers a crystal-clear program structure and simple code modification. The code can be reused and offers many benefits of abstractions, encapsulation, and polymorphism due to the class's shareability. A Python class is a "blueprint" for creating objects in Python is a class. Getting Class name of an instance in Python To determine a Python instance's class name there are two ways − Using the type() function and __name__ function. Using the combination of the __class__ and __name__. A unique built-in variable ... Read More

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