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Introduction Companies have to struggle a lot to position themselves in the minds of their customers and the general public at large, so when companies are here to fight the taboo, sell products that are now loudly talked about, products that have shame associated with them, and it becomes all the more difficult. However, Victoria's Secret is a brand that has not only fought the taboo and conquered the shame but also won over customers' hearts. Victoria's Secret has started a revolution when it comes to ladies’ undergarments. In this article, we will be understanding the birth, growth trajectory, and ... Read More
Introduction Diversity, Equity, Inclusion, and Belonging are not just terms but powerful weapons that can build an organization and drive it to success. DEIB means an organization that is ready to accept people from different walks and backgrounds of life and also encourages them to speak their hearts out. Out is a feeling in which the diversified workforce feels as big a part of the organization as any other employee. In this tutorial, we will be understanding the various ways to remove bias from your hiring process and the benefits of the DEIB organization. Various Ways to Remove Bias from ... Read More
In machine learning, data comes in different types, including numerical, categorical, and text data. Categorical features are features that take on a limited set of values, such as colors, genders, or countries. However, most machine learning algorithms require numerical features as inputs, which means we need to convert categorical features to numerical features before training our models. In this article, we will explore various techniques to convert categorical features to numerical features in Python. We will discuss one-hot encoding, label encoding, binary encoding, count encoding, and target encoding, and provide examples of how to implement these techniques using the ... Read More
In this tutorial, we will explore different methods to convert bytes to integers in Python. Converting bytes to integers is a common task when dealing with binary data, such as reading data from files or network sockets. By converting bytes to integers, we can perform various arithmetic and logical operations, interpret data, and manipulate it as needed. So, let's dive in and learn how to seamlessly convert bytes to integers in Python How to Convert Bytes to Int in Python using the `int.from_bytes()` method? The `int.from_bytes()` method allows us to create an integer from a given sequence of bytes. It ... Read More
Introduction Companies are only successful in this Volatile, Uncertain, Complex, and Ambiguous (VUCA) world if they are solving customer problems. Necessity is the mother of innovation and the reason for the birth of start-ups. Companies that are human and customer-centric always find their way out in the blue ocean or the red ocean markets. Zomato is one such company that has sailed through the waves of time and cutthroat competition. Zomato today is a household name in the Indian market and a brand that has a reputation for being innovative, having impactful marketing communication, and providing employment opportunities to hundreds ... Read More
Introduction There are new businesses opening every minute. Among this tide of businesses, the only ones that reach the shore are the ones that are dedicated to serving customers and understanding in actual terms what customers need. Meesho is one such online platform that understood what the community needs and started its startup with the goal of improving the lives of the community and giving the offline store the required digital boost. In this article, we will be diving deep into the birth, the growth trajectory, and the excellent marketing initiatives of Meesho. The Birth and Growth Trajectory of ... Read More
Introduction It is crucial for us to understand the importance of marketing communication and innovative products. After the basic needs of the customers are satisfied, they are looking for products that can deliver them an experience of a lifetime. an experience that they cannot forget and cherish with others. Premium brands sell normal products to customers, but at a price that is more than 10 times higher than the price of the regular products on the market. Evian is a very good example of a brand that lies in the premium segment. In this article, we will be diving deep ... Read More
Introduction Evolution is a way of life. Let us imagine a situation wherein there is no difference between your product and the competitor's product in terms of product quality, look, packaging, and others. What would set you apart in the market? How will customers recognize you? To answer these questions, companies need to constantly change themselves and their product offerings as per market requirements. This not only helps the companies gain a competitive advantage, but also set them apart from its competitors in the minds of customers. Such differences help in the positioning of the product as well. We will ... Read More
Introduction People think diversity only comes in terms of the looks of an individual or the varied social and economic background, but real diversity is in terms of the thought process of an individual or the different perspectives an individual carry. In psychology, it is explained that perspective is the way our business captures unlimited information and turns it into something that we can understand as per our repository. This diversity of thought is the real diversity that companies need. In this article, we will be diving deep into the concept of diversity of thought, how to implement it ... Read More
Python is a powerful programming language with a vast array of libraries and modules. One such library is NumPy, which is used for numerical computing and processing large multidimensional arrays and matrices. Another popular library used for image processing in Python is Pillow, which is a fork of the Python Imaging Library (PIL). In this tutorial, we will show you how to convert an image to a NumPy array and save it to a CSV file using Python. We will be using the Pillow library to open the image and convert it to a NumPy array, and the CSV module ... Read More