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Introduction It is crucial for us to understand the importance of marketing communication and innovative products. After the basic needs of the customers are satisfied, they are looking for products that can deliver them an experience of a lifetime. an experience that they cannot forget and cherish with others. Premium brands sell normal products to customers, but at a price that is more than 10 times higher than the price of the regular products on the market. Evian is a very good example of a brand that lies in the premium segment. In this article, we will be diving deep ... Read More
Introduction Evolution is a way of life. Let us imagine a situation wherein there is no difference between your product and the competitor's product in terms of product quality, look, packaging, and others. What would set you apart in the market? How will customers recognize you? To answer these questions, companies need to constantly change themselves and their product offerings as per market requirements. This not only helps the companies gain a competitive advantage, but also set them apart from its competitors in the minds of customers. Such differences help in the positioning of the product as well. We will ... Read More
Introduction People think diversity only comes in terms of the looks of an individual or the varied social and economic background, but real diversity is in terms of the thought process of an individual or the different perspectives an individual carry. In psychology, it is explained that perspective is the way our business captures unlimited information and turns it into something that we can understand as per our repository. This diversity of thought is the real diversity that companies need. In this article, we will be diving deep into the concept of diversity of thought, how to implement it ... Read More
Python is a powerful programming language with a vast array of libraries and modules. One such library is NumPy, which is used for numerical computing and processing large multidimensional arrays and matrices. Another popular library used for image processing in Python is Pillow, which is a fork of the Python Imaging Library (PIL). In this tutorial, we will show you how to convert an image to a NumPy array and save it to a CSV file using Python. We will be using the Pillow library to open the image and convert it to a NumPy array, and the CSV module ... Read More
Introduction The only companies that are able to survive the tides of time and competition are those that are focused on enhancing the customer experience through their products or services. Customers are not the king of the market or the business world, but today they have leveled up to the position of the god of the business era. Customers are bombarded with similar or identical product offerings, and the only way to attract and retain them is by selling them things that they actually need and desire. IDEO is a brand that has been built on this philosophy and has ... Read More
Introduction As academics, professionals, or business owners, it is imperative that we not only read about marketing theories or models, but also observe how they are put into practice and what effects these techniques have on the consumer and the brand. Every marketing professional will mention developing bonds or relationships with your customers, but how exactly do you do that? What challenges do brands face when they are implementing those strategies? For example, when Microsoft, in the case of Windows 7, started the campaign for Windows, more than 15 million customers came and interacted with the brand regarding the modifications ... Read More
Introduction Companies must be doing something right if they are to survive in this competitive environment for many decades. This rightness can be in terms of product innovation, brand building, and customer relationship development and maintenance. Korean buyer gadgets Goliath Samsung has been available starting around 1987. Samsung is the central participant in electronic merchandise going from cells, TVs, forced air systems, LCDs, fridges, and electric razors. Samsung, today, is one of the top hardware organizations on the planet. Thus, it has become basic for us to grasp the set of experiences and development of the brand, or, in straightforward ... Read More
Python is a popular programming language that is widely used for various applications, including web development, data science, and machine learning. Its simplicity, flexibility, and ease of use make it an excellent choice for developers of all levels. One of the features that make Python stand out is the OrderedDict class, which is a dictionary subclass that remembers the order that items were inserted. However, in some cases, we may need to convert a nested OrderedDict to a regular dict to facilitate further processing of the data. In this tutorial, we will explain what a nested OrderedDict is and why ... Read More
Python is a high−level, versatile programming language that has become increasingly popular in recent years, thanks in part to its ability to handle large amounts of data with ease. One of the most powerful tools in the Python ecosystem for working with data is the pandas library, which provides easy−to−use data structures like DataFrame and Series. In this tutorial, we'll be focusing on one common task in data analysis: converting a list to a DataFrame row in Python using pandas. This is an essential skill for anyone working with data in Python, as it allows you to quickly and easily ... Read More
Python has become one of the most popular programming languages in the world, thanks to its simplicity, versatility, and wide range of applications. With its extensive libraries and frameworks, Python can be used for anything from web development to machine learning, and everything in between. One of the most popular libraries for data analysis and manipulation in Python is Pandas, which offers powerful tools for working with tabular data. In this tutorial, we'll be using Python and the screen−brightness−control library to explore how to control laptop screen brightness. We'll show you how to use Python to adjust your screen brightness ... Read More