Amazon Marketplace - Selling in Bulk


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In this chapter, we will discuss about selling the products in bulk on Amazon Marketplace.

Promoting Your Products

Once you start enjoying the sale of your product, you will have a quest to generate more demand for your product. You may want to stick to the following tips for the same −

  • Expand globally − Sign into the Seller Central and go to Inventory. Select ‘Signup for International shipping’ from Manage FBA Inventory. Signing with Amazon FBA Export, you will be identified and enabled to export all the export-eligible products on Amazon.com. With FBA Export, Amazon ships your product to international customers at no additional cost to you.

  • Give exciting offers for promoting your product − Sign in to Seller Central and go to Advertising, then Manage Promotions. Adding offers to your products are a great way to provide more visibility to your product.

  • Expand the portfolio of your product − Lace your product with striking images and details to have an influential portfolio. You may anytime sign into the Amazon Seller Central and view your Business Report.

  • Register for sponsored products − Sponsored products let you advertise the products you listed on Amazon. Choose the keyword you want to target and set a costper-click bid for it. There is no fee for registering. You will be charged only when your ad gets clicked.

  • Take advantage of Amazon FBA service − When you use FBA Service, you have an opportunity to sell more during the busiest days of the year which helps you focus more on your business.

Automating Business

Amazon allows you to automate your business with the help of its FBA Service. It ships individual orders and you need not rush to a post office every day to ship the order. Even the returns are handled smoothly and the entire negative feedback related to the fulfilment experiences are taken up by Amazon itself.

All the questions related to the order status and tracking details are handled automatically. Hence, there is no need for any tech work, no website maintenance hacks, no warehouse maintenance issues, no worries about storage, package or delivery and no customer dealings on your part. FBA acts as a savior by automating almost 90% of your business.

Third-Party Sellers

Third-party sellers are independent sellers who offer a variety of new, used, or refurbished products. Amazon has 2 million-plus third-party sellers across the globe who sell about 47% of units shipped by Amazon. These sellers have experienced an astonishing revenue growth by using the Amazon platform and their number is increasing four-folds each year. Most of them, even the largest sellers put their faith in Amazon FBA Service.

Third-party sellers themselves are an asset for Amazon for they provide an incredible amount of selection and increase the customer choices. They make up for a competitive environment resulting in bringing down the prices of an article which attracts more customers towards Amazon.



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