Amazon Marketplace - Important Terms

Following is a list of important terms frequently encountered on Amazon Marketplace −

  • Amazon Price Calculator − Pre-designed calculators by Amazon which are well equipped to help the sellers in determining their total profit on items after shipment and all monetary transactions.

  • Amazon Seller Central − Amazon Seller Central is the web interface used by merchants to manage their orders.

  • ASD (Amazon Seller Desktop) − ASD is a Windows desktop software application enabling sellers who prefer working offline to easily list their products on Amazon.

  • ASIN (Amazon Standard Identification Number) − A unique block of 10 letters and/or numbers that identify items on Amazon.

  • BMVD (Books, Music, Video, and DVD) − BMVD are media products including books, music, videos, DVDs, etc.

  • Buy Box − Amazon selected seller for the customers.

  • Consumer Electronics − Electronic equipment intended for an everyday use.

  • Demand − It refers to how much (quantity) of a product is desired by buyers at various prices.

  • E-Commerce − Electronic commerce, commonly written as e-commerce is the trading of products by using computer networks, such as the Internet or online social network.

  • FBA (Fulfillment by Amazon) − An Amazon service which allows you to store your products in Amazon's fulfillment centers. Amazon picks, packs, ships, and provides customer service for the products.

  • SKU (Stock Keeping Unit) − Number given to each individual item that enters the Amazon family.

  • FNKSU − Fulfillment Network SKU. It identifies both the item and its merchant.

  • Free Shipping − Shipment of an order without charging the fees for delivering it to the customer.

  • GTIN (Global Trade Item Number) − An identifier for trade items to look up product information in a database (often by entering the number through a bar code scanner pointed at an actual product) which may belong to a retailer, manufacturer, collector, researcher, or other entity.

  • Inventory − A complete list of items such as property, goods in stock.

  • ISBN (International Standard Book Number) − A unique numeric identifier for each book. An ISBN is assigned to each edition and variations of a book (except reprinting).

  • Margin − The gross profit between the cost to make a product and its selling price.

  • Order − A commercial transaction for a buyer’s intention to purchase.

  • Price − The amount a customer pays for an item, the list price minus any discount.

  • Product Detail Page − The page where customers read details about a product for sale on, including its name, ASIN, image, price, description, customer reviews, and ordering options.

  • Quantity − The amount of product people are willing or able to buy at a certain price.

  • Referral Fee − The fee that you pay Amazon for referring the sale to you and for providing access to a massive audience.

  • Variable Closing Fee − Fee charged by Amazon on the sale of each item.

  • Return − Sending back of the product by customers when they are dissatisfied with the purchase.

  • Revenue − The money paid to Amazon or a third-party vendor for the purchase of products.

  • Search Box Link − A link through which visitors can use Amazon's powerful search engine to locate products they are interested in.

  • Seller − Whoever fulfills the order, whether Amazon or a third-party merchant.

  • UPC (Universal Product Code) − A specific type of barcode to identify products universally.

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