SAP Hybris - Interview Questions

SAP Hybris is a family of product from a German company Hybris, which sells e-Commerce, Marketing, Sales and Service and Product Content Management Software. SAP Hybris provides a solution that helps organization to cut cost, save time, reduce complexity and require less focus to achieve excellent customer experience. The following product comes under the SAP Product Family −

• Commerce
• Marketing
• Revenue (Billing)
• Sales
• Service
• Hybris as a Service (YaaS)

Hybris product site covers the following capabilities of SAP Hybris Product for e-commerce −

http://www.hybris.com/en/products/commerce

• B2C Commerce
• B2C Commerce
• Product Content and Catalog Management
• Omni-Channel Fulfillment
• Creating Contextual Experiences

The following capabilities are covered in SAP Hybris cloud for Revenue.

• Revenue in cloud
• Subscription Order Management
• Responsive Quality Control
• Agile Charging
• Invoicing
• Versatile Document Management
• Customer Financial Management
• Consolidated Billing

The following capabilities are covered in SAP C4C Sales solution.

• Sales Force Automation
• Sales Performance Management
• Retail Execution

SAP Cloud for Customer C4C is a SAP Cloud based CRM based management solution and is different from traditional SAP CRM on premise set up. SAP C4C provides best CRM based Sales, Service and Marketing practices including options to access it mobile devices. In April last year, SAP has renamed their Cloud for Customer solution as SAP Hybris Cloud for Customer.

SAP Hybris is different from SAP Hybris Cloud for Customer in sense that it offers product for Commerce, Billing or Revenue, Sales, Service and Marketing and SAP Hybris Marketing is very different from Hybris Commerce.

SAP Hybris Product family contains following distinct products named as −

• Hybris Commerce
• Hybris Revenue or Billing
• Hybris Cloud for Customer for Sales
• Hybris Cloud for Customer for Service
• Hybris Marketing

SAP Hybris Commerce Accelerator provide organizations with ready-to-use Omnichannel commerce solution with storefront templates and business tools that allows organization to create an exceptional customer experience.

When a new project is started, it includes everything working ready for you to rebrand and customize as needed. SAP Hybris Accelerator is designed to provide the platform and architecture of SAP Hybris Commerce that helps in reducing cost of ownership and speed up the implementation process.

SAP Hybris Commerce Accelerator is available for B2B, B2C, Financial services and other marketing types and sites are available with market specific capabilities and expected features for each market type.

HMC or Backoffice provides a single user interface to manage any kind of data. It can be used to access stores, sites, products, users, companies and catalogs.

One of the main feature in Hybris is flexibility to add new objects to global Hybris Commerce Data model. Hybris data modeling helps organization in maintaining their database and help to manage database connections and queries. Hybris Type system is used to design data modeling in Hybris.

Following are the different Hybris modeling techniques.

• Items.xml − This file is used for data modeling in Hybris Commerce data model

• Item types − This is used to create tables.

• Relation types − This is used to create relation between tables.

• Atomic types − Atomic types

• Collection types − Collections

• Map Types − To define maps

• Enum types − To define enums

A Bundling module in SAP Hybris is used to address the needs of companies who sell service bundles and digital products. SAP Hybris provides a tool for configuring, to manage and sell bundled offerings. The Bundling module provides various benefits in the e-commerce model.

• Using bundling service, organizations can Increase average order value and margin by bundling content and products.

• Bundling module improves conversion rates with personalized and content-rich shopping experience to customers.

• It helps Ecommerce organizations to cross-sell physical and digital goods on one commerce platform.

• Bundling helps organization in managing and expanding product offerings by transforming complex products into simple, compelling selections for customers.

• Easy to use, flexible business tool to manage complex product offerings and bundling service.

SAP Hybris Commerce Search is a powerful option in Hybris cloud to increase sales and profile for companies. If a company provides poorly organized search results, usability problems and results in loss of sales. Using Commerce search, companies can easily promote their products and product categories by driving from the Commerce search results. This in turn improves customer-shopping experience and hence improve margin and sales for companies.

By using Hybris Workflow & Collaboration Module, it is easy for users to easily define workflows and view the workflow status.

Key Features – Hybris Workflow

• Workflow module can be easily implemented on Hybris platform and you can integrate it with Hybris product cockpit.

• With use of Hybris Product Cockpit, users can easily access all workflow entries.

• SAP Hybris provides predefined and ad-hoc workflows.

• It is also possible to trigger workflow using cron-jobs in Hybris platform.

• Hybris platform provides flexibility to creating workflow templates.

• Users can design human and system based workflows Sequential, parallel or taskdependent workflow execution.

• Workflow provides Real-time notification via e-Mail to users.

• It is also possible to provide user access only relevant to-do’s in workflow list.

To create a workflow rule in SAP Hybris, we should follow the steps given below.

Navigate to Worklist and click on New from workflow rules worklist. You have to enter the following general information −

• Mention the Description to identify the rule in the worklist.

• Next is to select the Business Object- such as opportunity or ticket, to which the rule is to be applied.

• Next is to select the Timing for applying the rule- you can select three timing types to apply to your rule.

  • On Create Only

  • On Every Save

  • Scheduled

When the timing is left blank, the default On Every Save will be automatically applied.

SAP Hybris Advance Personalization is part of Web Content Management System (WCMS). Advance Personalization is achieved using BTG rules. Following are the four types of WCMS −

Order Rules

Cart Rules

Customer Rules

Website Rules

In today’s market, it is required that companies provide customer with easy to pay options when their order is ready. If payment method is complex in nature, customer will not come back and companies can lose their potential buyers.

SAP Hybris Payment module provides an easy to use and integrated payment method of their choice to customer. Following are the key features of the Hybris Payment module −

• Remove payment complexity and allow connecting to multiple PSP’s.

• It provides customer with multiple payment options and easy integration to Hybris system.

• Provides a secure payment gateway between E-Commerce site, customer and payment processing channel.

• Centralized processing of all payment channels.

SAP Hybris Promotion module is used to increase the sales and to integrate with online stores to win new customers. By using SAP Hybris Promotion module, business users can create new flexible, dynamic promotions with needing any expertise. Promotion module provides various predefined promotion templates and promotion rule builders to define set of conditions.

Following are the key components of the SAP Hybris Promotion module −

• Promotion Templates
• Promotion Rule Builder
• Priority Order
• Promotion Contextual Messages
• Coupon codes generation and management

SAP Hybris Customer Service module provides an easy way to resolve customer problems quicker and deliver highly personalized customer service with improved customer satisfaction and increased revenue. When a customer logs to an E-Commerce website, a weak customer service can result customers moving to other sites without completing the order.

SAP Hybris Assisted Services Module ASM assists customer at the time of buying process using same storefront across Omni-channel. Hybris ASM module connects customer with customer support and assist them in completing their order.

The Assisted Service Module acts as an interface between SAP Hybris Commerce, SAP CRM and SAP Hybris C4C solution and hence allowing Customer Support Agents to pick customer’s online storefronts from CRM or C4C solution.

The Cloud Application Studio is a cloud based software development kit (SDK) that allows SAP customers to enhance the features of SAP Cloud solutions – SAP Hybris Cloud for Customer and SAP Business by Design application.

The SAP Cloud Application Studio is used to extend the underlying SAP Cloud solution to meet customer specific requirements, legal requirements or industry specific best practices.

SAP Hybris Billing provides flexible different options to customer for automating invoice process. SAP Hybris Billing provides an automated way of managing billing and ordering processes from the cloud.

Following are the key features covered under SAP Hybris Billing/Revenue capability −

• Order and Contract Lifecycle Management
• Quote to cash capabilities
• Managing Revenue/Billing for subscription
• Easy integration of Revenue with Sales, service and Marketing solution
• Order Orchestration
• SAP Hybris Leading Edge public cloud platform