When you are hungry, you search for the easiest and a quick option to cook and fill your hunger. And, then the first thing comes to your mind is "Maggi, yes your 2 minutes Maggi". Right??
We eat this very frequently but do not know the history of it. Let's explore a little more today about our most favourite snacks, Maggie. Though it has faced some quality issue from June to October 2015, once again came back with a bang in November 2015.
The MAGGI brand was initially originated in Switzerland in 1884. It was formed with a purpose by Swiss entrepreneur Julius Maggi who had the vision to make food with good taste and nutritious and should be accessible to busy and working families especially for women who are working and do not get time to prepare healthy food. Initially, he invented a powdered pea and bean soup, to provide nutritious and easy to cook food.
In 1947, Maggi was acquired by Nestle and now after 120 years, we strive to build on Julius Maggi's creation of making delicious, quality and nutritious food which are accessible to all.
Maggi instant noodles are very popular in India, Pakistan, Singapore and some other countries as well. It has 90% market share in India prior to a nationwide ban by the Food Safety and Standards Authority of India which is now reduced to 53%.
Currently, in India, Maggi noodles carry a green dot, which means they are specifically formulated to serve vegetarian only in India. And apart from noodles, Maggi has sauces and soups available in various flavour and also products like Maggi Cuppa Mania, Maggi Masala and Maggi Magic Cubes are quite popular and well adapted by Indians.