How to Use Technical SEO to Optimize for Product Carousels

SEO (search engine optimization) is not new to you. Modern e-commerce systems often include keywords designed to draw the attention of search engine bots like Google.

However, technical SEO investigates ecommerce SEO tactics at the code and server levels. It improves technical factors of a website, such as how quickly pages load and how straightforward they are to crawl, to boost SEO. Not everything is a description of a product.

The importance of a high search engine ranking is growing: Search engines are the starting point for 68% of all internet activities. Online retailers must maximize their search engine rankings as part of their marketing strategy.

The Importance of Technical SEO for Product Carousels

Since most e-commerce platforms have many homepages, category pages, subcategory pages, and product pages, technical SEO is more crucial than ever. Since most online stores provide many items and some engage in extensive content promotion, they get site visitors from various sources. All items will benefit from a site that is both keyword-rich and technically skilled, offering search engines exactly what they want and how they want it.

How to Improve Your Product Carousel Rankings Using Technical SEO

1] Improve your Community's Search Engine Optimization

Local SEO aims to improve your website's visibility in its immediate vicinity. Whether you run a brick-and-mortar company or conduct all of your business online, you can't escape your local neighbourhood. You may market perishable goods to specific areas by using local distribution networks, providing services in person or by other delivery methods, or offering these services alone. Strong local SEO is essential for a service- and product-based online store to attract its target clientele, such as individuals in the area who need a massage.

2] Focus on User Intent While Creating Product Pages

Intent while using a term is. The buyer's stage in the process may be deduced from how a person does an internet search. When someone searches for "how do I lose weight," they are likely not ready to purchase and may not even know exactly what they want. A person who does an online search for "personal trainers near me" is seeking a business partner. They clearly know what they want and are looking for it.

Keep search keywords with strong buyer intent in mind when constructing product pages by including such phrases in the URL, headline, page title, alt text, meta description, and slug.

Accuracy in detail is essential. More targeted keyword phrases increase potential customers' chances to see your page. Of course, you may include specifics like model numbers, flavours, and sizes. That level of detail should be included on your category and product pages.

3] Repair Broken Crawls

Crawl errors happen when Google's bots attempt to access your site and encounter problems. Your sites, products, and categories won't be indexed or shown in search results if search engines can't access them.

But how can you tell if there are problems with the crawl? To begin, create a Google Search Console account to communicate directly with Google, solve problems, and see helpful metrics. It may take a few days for the information to load in Search Console after creating a new account, so be patient if you need to do so.

• Visit the Google Search Console at https://search.google.com/search-console.

• Step 2: Choose your domain name from the "Properties" menu on the left.

• Click Coverage on the left sidebar.

The current list of crawl problems may be seen in the Details section. You may learn more about each and its affected sites by clicking the corresponding link.

4] Make Sitemaps to help Your Advertising

Sitemaps are a useful tool that may seem antiquated now. But technically speaking, they help search engines learn your site's architecture and functionality.

• Site maps in XML format − Search engines can see what your site is about and how to navigate it with the help of an XML sitemap, which is a list of your site's URLs.

• Website navigational aids in HTML − Your site's structure may be seen in an HTML sitemap, which is an index of all your site's pages. HTML sitemaps are meant to assist human visitors in navigating a website, whereas XML sitemaps are written specifically for spiders.

• The Robots.txt document − Using the robots.txt file, you may restrict which sites will be crawled by search engines. This protects a site from being bogged down by an excessive number of users.

5] The Value of Organized Information

To improve search engine crawlability, you may augment your website using code called structured data markup. Including this information in your site's meta description can assist search engines better index your site and provide more relevant results.

The addition of 'rich snippets' to search results is another way in which structured data improves the user experience; for instance, review star ratings, product pricing, and reviewer profiles may all be enriched with the use of structured data.

Conclusion

Taking advantage of organic traffic is crucial for online retailers since more and more consumers are starting their shopping experiences in search engines.

To aid online merchants in getting their wares seen, Google offers free product listings across all of Google's platforms. If you want your products to appear in Google's shopping carousels, you should optimize your listings by including detailed product information and customer feedback.