Introduction Proctor and Gamble need no introduction. It is the most recognised marketer of consumer packaged goods. The growth of the company and its accolades are overwhelming. It has more than 1 million employees all over the globe. It is the market leader in more than 22 different product categories. In all the categories, it gives cutthroat competition to all its market rivals. It has more than 23 billion global brands. On average, it spends more than $5 million a day on research and development and has total sales of more than $76 billion a year. Now let’s elaborate ... Read More

Introduction Marketers should keep the price factor in mind when a product is part of the product mix. They should continuously modify the price-setting criteria so that they can remain competitive in the market. Product mix pricing is the process of setting the price that maximizes the profit on the total mix. Pricing is difficult because different products have different demand and cost relationships, and are open to varied degrees of competitiveness. Now there are different situations for product mix pricing. Let's discuss them one by one − Product Line Pricing So in this pricing model, companies generally develop ... Read More

Analog delay and digital delay are two prevalent types of audio effects used in music production and live performances. While they both produce a delay or echo effect, they do so using different technologies and can produce significantly different outcomes. Analog delay creates a delayed signal using an Analog circuit. Digital delay creates a delayed signal using a digital signal processor (DSP). Read this article to find out more about Analog Delay and Digital Delay and how they are different from each other. What is Analog Delay? Analog delay is a type of audio effect that uses an ... Read More

The terms "adhesive" and "cohesive" are used to describe the characteristics of materials. The ability of a substance to attach to another surface is referred to as adhesive, whereas the ability of a substance to attach to itself is referred to as cohesive. Read this article to find out more about Adhesive and Cohesive and how they are different from each other. What is Adhesive? A substance that is used to attach or join two surfaces together is known as an adhesive. Adhesives come in a number of forms, including liquids, pastes, films, and tapes. They are categorized depending on ... Read More