To elicit means to direct a response. The word "elicitation" comes from "elicit." Elicitation, in simple terms, means gathering information or provoking a response in certain situations. Now, why would one be interested in recording reactions or information? Elicitation refers to nonverbal gestures and verbal communication that aid in a better understanding of a situation. They provide a lot of information in the form of layers that helps in making better-informed decisions. For example, a comedian will crack jokes to make the audience laugh. If there is no laughter from the crowd, for him, that is a negative response. He ... Read More

In the volatile, uncertain, complex, and ambiguous (VUCA) world that we live in, there are new shocks awaiting business every day. There are a lot of geographical, political, and trade conflicts happening. These conflicts disrupt operations, the supply chain, customer demands, and other crucial factors for running a business smoothly. These disrupt the normal workings of a business. As a result, a BIA is required. Business Impact Analysis (BIA) and its Benefits BIA helps an organization understand what factors might disrupt the normal functioning of the organization or lead to delays in deliveries, payment cycles, raw material procurement, and others. ... Read More

Design thinking is a creative and innovative way to fight through the actual discomfort that a consumer faces while consuming the product. It includes the assumptions an organization might have regarding its consumers and their consumption. It is also known as a customer-centric, strategic, cognitive, and innovative approach. Benefits of Design Thinking in Today’s Era Instead of spending time and effort on research and development or market surveys, big companies like Google, Apple, Microsoft, and others now prefer design thinking. It is being empathetic with the consumer throughout their purchasing, usage, and after-consumption stages. Design thinking helps in, Introducing ... Read More

What is Shrinkflation? Shrinkflation is a term used in economics to describe when the amount or size of a product decreases, but the price stays the same or rises somewhat. The word may refer to a decrease in product or ingredient quality with no change in price. The word was coined in 2009 by British economist Pippa Malmgren. This trend is now widespread in the food and drink business. Shrinkflation can be thought of as a type of "hidden inflation." Instead of increasing the price, which would be obvious to consumers, manufacturers shrink the size of the product while keeping ... Read More

What is Q-Commerce? In today’s time, people want most things to be lightning fast: be it their internet speed, their coffee at the favourite café, groceries and more. Q−Commerce, or "quick commerce, " is the newest entrant into this fast−paced market, promising to satisfy customers’ demands in 30 minutes or less. The global Q−Commerce market was estimated at $25 Billion in 2021 and is projected to reach $72 Billion by 2025. The Covid−19 epidemic has played a significant role in this, since it has not only accelerated the digital transformation of enterprises by decades but also transformed customer behaviour, a ... Read More

What is Influencer Marketing? Before understanding influencer marketing for healthcare, we need to understand what influencer marketing is. In layman’s terms, influencer marketing is promoting something through people with the ability to shape the perception of a brand. These people are called influencers. Over the years, there has been a monumental change in the ways in which people consume media. With this, there has been a change in the ways in which brands use and choose communication channels to reach their audiences. This has resulted in using influencers and celebrities in healthcare communications campaigns as well. A recent trend, healthcare ... Read More

What is Advocacy Marketing? An efficient marketing strategy that enables people to promote a company's goods and services to their social and professional networks is the peer−to−peer referral. Compared to things they see in commercials; people may be more inclined to buy products they learn about from reliable acquaintances. Advocacy marketing, very simply, is the process of encouraging current consumers to tell others about their good interactions with your business. It encourages your most ardent supporters to raise the profile of your company and hence increase sales. Example 1 Advocacy Marketing by Tesla Tesla successfully mobilised its devoted following to ... Read More

What is Integrated Marketing? Integrated marketing can be defined as an approach that uses different forms of media to tell a story or convey an idea. Another aspect of it is that it unifies all aspects of marketing communication − such as advertising, PR, and social media − and uses a mix of media, platforms, and tactics to deliver a seamless and customer−centric experience. In practice, this means that integrated marketing adheres to a consistent look, feel and tone to the message across all the channels used. An integrated marketing campaign might start with a TV ad featuring a memorable character, and ... Read More

Introduction For a non−profit organisation to interact with participants, sponsors, and volunteers, a purposeful internet presence is essential. A coordinated plan is needed for the marketing initiatives if one wants to take full advantage of the digital platforms available. Planning and carrying out a marketing strategy can be difficult for non−profit organisations since they frequently have small teams and limited resources. This tutorial offers instructions on how to design a non-profit’s digital marketing strategy and a summary of the digital tactics that will enable the non-profit organization to connect with more people. Digital Marketing Strategy for Charity and Non-Profit Organizations ... Read More

Introduction The sports sector is currently one of the most lucrative sectors. People all throughout the world follow major sports like cricket, football, and tennis in addition to national favourites like baseball, American football, rugby, and other sports. Because of sports, people are willing to spend money on merchandise as well as on trips to watch sporting events. A wide range of consumers are drawn to things that athletes recommend, much like products that stars advocate. A tried−and−true marketing tactic is to advertise items during broadcast athletic events. It is very common for brands to use athletes, players, and team ... Read More