Firms need to market their products in order to ensure sales in today’s volatile, uncertain, ambiguous, and complex (VUCA) world. It is not only about the quality of their product or service, but also about the Availability of the product in the market. Usability of the product. Public sentiment regarding the brand name and its products and services. Packaging of the product. Advertising is done by the brands to make the product memorable. Competitors’ products and their brand image, and many more. Moment Marketing Theory Marketing is effective only when it is done with the right target audience ... Read More

We will consider two marketing strategies: affiliate marketing and influencer marketing. If you wish to target a specific group of individuals instead of your whole audience, use affiliate marketing. If you're introducing a brand-new feature or a completely new item that users will be interested in, use affiliate marketing to target specific sites in which these users spend their time. Rather than advertising to everybody, you focus on the individuals who are most likely to use your products. Understand your customers' objectives and interests so that you can communicate to them what is most essential to them. Today, digital leading ... Read More

Introduction Nowadays, it's almost impossible to find a store that doesn't provide some form of online purchasing. Due to the dramatic increase in the popularity of online shopping, all major stores have opened online branches. Many have quickly risen to prominence by establishing a solid online presence, contributing to a sizable share of their sales and growth. Cloud Computing in E-Commerce When compared to physical hardware, cloud hosting is a viable alternative. The cloud is a distributed storage system that allows data to be kept on several computers and mobile devices. Separate servers housed in far-flung locations are the backbone ... Read More

Introduction: What is Trigger Marketing? Trigger marketing, also referred to as trigger-based marketing or trigger-campaign, is an event-based marketing strategy that is launched in response to a specific activity, such as leaving your online shopping cart unattended, or to offer an event-based problem's solution, such as solutions for hair loss or weight loss, to trigger a particular behaviour or identify the essential components of the customer's lifestyle. Triggers like emails and notifications prompt consumers to use your website or app or to see similar products, which increases the likelihood that they will make a purchase. One of the numerous triggers ... Read More

Introduction: What is Marketing Funnel? A marketing funnel is a strategy that outlines a prospect's journey from brand awareness to purchase decisions and all the way to post-buy. This model gives marketers an in-depth understanding of consumer behaviour, and that knowledge helps them decide how to close sales and develop connections with customers. The funnel can assist you in organising your customer's journey across many channels so you can address any issues that result in the transaction failing. You may decide when and where to connect with your clients to foster continuing engagement by using a well-designed funnel. Optimize your ... Read More

Introduction: What is Co-Marketing? In co-marketing, two or more firms or brands that are in some way comparable work together to promote one another's products. By advertising to the audience of another brand, this method tries to increase exposure and sales. Co-marketing is efficient because it makes use of previously established channels to advertise a product or service. Understanding the brands − Understanding the brands, you wish to collaborate with is essential to the execution of a fruitful co-marketing strategy. Because you want to make sure that the marketing efforts for the two brands are complementary to one ... Read More

Introduction According to Instagram's data, more than 80% of its users follow the companies they like, and approximately 200 million of them go to company profiles. For your users, are you reating the finest Instagram experience possible, or have you not yet gotten on the bus? It is challenging to create a flawless Instagram profile for your audience because there is less space for text and more emphasis on graphics. It's hardly surprising that people now take Instagram marketing and the technologies that support it so seriously. The list of such tools, which range from filters to analytics, is provided ... Read More

Introduction: What is Viral Marketing? Viral marketing is a technique used to market a product or service in which users help distribute the advertiser's message to other websites or consumers create a scenario that can lead to multi-fold growth. Literally, anything that spreads quickly is considered to be viral. This phrase has a symbolic meaning when used in relation to the web or mobile domain. Viral marketing is defined as a marketing strategy that encourages consumers to share the message with other users, potentially resulting in exponential development. It might be a brief message on your smartphone about a ... Read More

Steps To Implement Trigger Marketing The most active type of advertising on social media networks is undoubtedly trigger marketing. Trigger-based marketing has very high success rates as it caters very directly to client demands. You may encourage client loyalty by displaying tailored adverts for products they were exploring. Let’s look at the steps to implement a good trigger marketing plan. Be Familiar With Your Buyer Persona Knowing your customer profile should be evident in the context of any marketing activity, but it is especially crucial for marketing automation. You may create better trigger marketing tactics to direct your target ... Read More

Introduction The market for wearables has never had a good reputation. At the outset, most observers of the market incorrectly predicted that the number of units sold would be about equivalent to that of mobile phones. The truth, however, has been very different. The previous few years have seen essentially no growth in sales. Early sales projections for wearables were inflated for the same reason that their worth has been grossly underestimated. Wearable Technology: A Brief Overview Let's quickly review the history of the wearables market and its current state. One might be forgiven for thinking that Apple was ... Read More