One of the most important factors that you should consider when it comes to social media marketing is strategy. Having the right strategy will allow you to reach your goals and attract the right people. A strategy is a summary of all of the goals and actions that you plan to take on social media. It helps you know whether or not you're achieving those goals. Many businesses struggle with creating a strategy for social media due to the endless number of platforms and the complexity of the process. Having a dedicated team of experts can help you manage your ... Read More

Due to the increasing number of people using social media, it is now more important than ever that businesses have a strategy that is geared toward building a strong relationship with their customers. In order to do so, they need to make sure that their platforms are engaging and that they are genuinely interested in their customers. Many businesses do not understand what social media marketing is and how it can help them scale their operations. It's important to remember that it's not about having a presence on every social media platform, but rather, it's about being able to reach ... Read More

Marketing strategy is a tool or we can say a technique that a business applies at different phases of a product life cycle. The primary goal of a marketing strategy is to be a key player or if not a key player to get an appropriate rate of return against the cost incurred to establish the business. What is a Product Life Cycle? It is a journey of the product right from its birth in the associated market till its decline or death or termination from the marketplace. Introduction Phase Introduction is the first stage of a product life ... Read More

Before explaining anything, let us first understand what is marketing mix. The marketing mix is a mixture of price, product, place, and promotion on which an organization focuses to differentiate its product from the rest of the market. In the case of the service industry, three more terminologies are added: physical evidence, people, and process. But we will talk about these three later in this article. First of all, let's talk about the four main constituents of the market mix: product, place, price, and promotion. So in a marketing mix, a company can either put efforts into the Product, price ... Read More

Marketing is not a new phenomenon. The period from the stone age to the postmodern era has gone through a vivid layer of change in the pattern of living. It has evolved with human history. Marketing has undergone a significant change and is now a highly effective technique that is a core part of the business. The process of marketing is manipulative. When we try to visualize its pattern, it's really hard to guess how it started and evolved. For centuries, tailor-made marketing, which is done today, has gone through varied phases. With the growth of technologies, it has been ... Read More

It's become harder for firms to stand out in the increasingly competitive e-commerce space. Everyone is trying harder than ever to get noticed. Even the most well-known businesses can be lost in the shuffle when customers can access infinite options with only a few mouse clicks. So, companies must be more deliberate in advertising and marketing content strategy. Campaigns need to be more than just interesting and pertinent to get noticed by the right people. Each brand that wants to flourish in today's oversaturated market must find a way to differentiate itself from its competitors. It's always a good ... Read More

Companies today have to find different ways to connect with their customers and the community they are operating in. Since new brands are coming up every minute, companies need to have a relationship with their customers to sustain themselves in this competitive environment. Another need-of-the-hour initiative by companies that also helps them in relationship marketing is cause marketing or cause branding. This is another trending and impactful initiative taken by the company. Hence, in this article, we will be diving deep into the concept of cause marketing and going through the top 10 tips through which companies can make a ... Read More

Businesses today live in a world of cutthroat competition. The market is flooded with identical and similar product offerings. For them, the competition is not so much the neighborhood or the immediate market that they live in as it is the entire globe. In this red ocean market, consumers have to take the extra step to understand their consumers and serve them in the best possible manner. Consumers are no longer the kind of people on the market; they are God, and pleasing them, consciously or subconsciously, is the goal of every business. To combat this challenge, in this ... Read More

Companies sell their products, and consumers purchase those products. There is a lot of thinking and emotions involved in this simple process, and it could not be more complicated than ever. The reason why we are saying this is because, though we assume consumers to be rational beings, we also see a lot of unhealthy products being sold in large quantities. If consumers were rational and thought about their well-being, would not all the cold drink shops (selling us excess sugar), fast food restaurants (selling us health problems and bad cholesterol), cigarette shops (harming our hearts and lungs), and others ... Read More

Call to Action (CTA) is an essential element of any marketing strategy, as it prompts the user to take a specific action that drives business growth. With an effective CTA, your marketing efforts may be noticed, and your potential customers may miss the opportunity to engage with your business. In this article, we'll go through seven call-to-action strategies you should employ to boost interest and boost conversions. What is Call to Action (CTA)? CTA stands for Call to Action. It is a direction or recommendation that persuades a user to carry out a certain action, such as purchasing, signing up ... Read More