Found 208 Articles for Marketing

When you launch a new firm, you might think about working with an external marketing agency to grow and carry out a marketing plan so you can emphasize handling the business. Even though brand-building marketing businesses make great associates, having an in-house marketing team, if you can pay for one, has both short- and long-term rewards. Building an effective in-house marketing team needs cautious preparation because marketing is vital to a company's success. We'll look at ideas for picking the right staff and hitting their skills to the best use. Tips for Building a Strong In-House Marketing Team Just ... Read More

Keeping one's competitive edge. The best way to describe the level of competitiveness in business is as stiffly competitive. For business entrepreneurs, the throat-cutting rivalry is nothing new. They are constantly searching for fresh approaches to stay competitive. A business can survive and establish itself by adapting to the commercial world. What enables the Fortune-500 firms to remain innovative? Doubtlessly, their acceptance to change! Let's explain it using a very basic example. Why does your favorite social networking site, Facebook, frequently change? Despite being one of the most frequented websites, why does Facebook always update its content for you? Now ... Read More

Companies today need to understand that an excellent product with mesmerizing advertisements or at the lowest price will not sell in the market, but a product that consumers can relate to will sell in the market. What sets one consumer apart from another is their personality trait. Personality traits help companies understand different consumers better. These traits help the companies develop − Marketing and advertising strategies The company is positioning its product Understand the purchasing habits and patterns of your customers In this article, we will delve into the various consumer personality traits and how these traits influence ... Read More

A company will always have to advertise its products or services to its consumers. What sets one company apart from another is the way that the company advertises itself. Advertisement is the message the company wants to convey to its consumers. The message could be verbal or non-verbal, audio or visual, image or text, one-sided or two-sided, positive or negative, and there are thousands of other possibilities for creating a message. In this article, we will delve into what the structure of advertisements could be, what the recent trends in messaging structure are, and what message structure will be more ... Read More

Every society is driven by a set of core values that are implanted deep into its citizens. The intensity of these core values may differ according to the geographical location, social and economic status, and educational and professional background of individuals, but the essence is always there. Marketers can understand these core values to determine − Type of product or service they should be manufacturing The price of the product or service that they will be offering The promotional strategies for the brand, the product, and the service And the distribution channels for the product and service. These ... Read More

It was, is, and will always be important for companies to deliver their advertising messages to consumers. These advertising messages stimulate the consumer's external stimulus, compelling them to purchase a product that meets needs other than biological ones. Advertising and promotional media have gone through a lot of changes since their evolution. From minimal television sets in the household to smartphones in every hand, because technology has advanced by leaps and bounds, businesses can now choose between advertising to a large group of consumers or segmenting the consumers and advertising accordingly. In this article, we will be diving deep ... Read More

In today’s world, advertising only your product and its benefits is not going to help companies. Companies would have to target the various persuasive appeals of consumers in order to stay relevant and ahead of their competitors and the market. Because companies advertise their products in every corner of this round world, consumers have now turned a blind eye to the advertisements. They easily block the audio and visuals of advertisements, even when you could see someone intently watching the advertisement. In this article, we will look at the various persuasive consumer appeals that companies can target in their advertisements, ... Read More

Marketers need to understand that not all the purchases made by individuals are done for self-consumption; some are done with the intention of gifting. It is critical for marketers to understand this critical aspect of the purchase in order to design strategies that will allow them to assist consumers in making purchase decisions while also giving the company an advantage over competitors who are missing out on the same. In this article, we will be diving deep into the various types of gifting that happens with humans, what pointers can help companies in designing their communication strategies when it comes ... Read More

Brands today are doing anything and everything in their control to go viral and make an impact on their consumers, but what about going viral for the wrong thing? Offensive communication through advertisements, products, or marketing strategies is something that is disliked by consumers and leads to negative actions like − Boycotting of the product or service manufactured by the brand Spreading negative word of mouth regarding the company and its positioning. Turning a blind eye to other advertisements and strategies by the company. Defaming the company in public forums Boycotting the products of the umbrella brands In ... Read More

The urban market comprises more than 35.39% of India's population, as per the data for 2021. India as a developing country can be divided into three segments − Rural Indians Semi-urban Indians Urban Indians In this article, we will be diving deep into the various characteristics of the niche population of the urban Indian markets and how firms can target them through their products and services. An Overview of the Indian Urban Market Segment Though the core values of Indians and the collectivist society approach remain the same across all geographical locations, we have currently seen cultural changes ... Read More