Found 1748 Articles for Growth & Empowerment

Introduction The skin care, beauty, and makeup industries were the tapped market segments with a good customer base. As the standard of living and quality of life of Indian citizens improved, we saw a significant increase in the demand for beauty and skincare products. Purplle.com as a website started to serve customers with an e-commerce website wholly dedicated to their skin care needs. In this article, we will be diving deep into the birth and growth trajectory of the brand Purplle.com. We would also like to highlight some points of inspiration that Purplle.com has applied for the betterment of our ... Read More

Introduction Social media offers numerous platforms to people through which they can connect with other human beings, post their ideas and ways of life, and also use the application to connect with people to buy or sell products and services. One of them is the popular and everyone’s favorite Facebook. Facebook has revolutionized the digital world. Having a presence on social media is a necessity in today's world; however, it important at the same time to understand the success stories of these social media brands. Facebook has been on the market for only two decades, but the power it ... Read More

Introduction With artificial intelligence and tremendous data at the disposal of companies, brands are coming up with new and revolutionary ideas. Applications that help people connect with different individuals and find the love of their lives are not uncommon. There are many programs that will read your profile, learn your taste and preferences, and then recommend you as a suitable match. Bumble, the dating application, is in style today. When Bumble entered the market, there were already major competitors in the dating application field, so it is crucial for us to understand what Bumble as a brand did right to ... Read More

Introduction Businesses have understood that the only way to stand out in today’s competitive era is not through price and product innovation but through customer relations, or customer bonding. Every day, new companies enter the market with better products and prices. Thousands of Skincare brands are available in the market, and all of them promise users similar benefits; however, Dove is a brand that has managed to get connected with its customers quite easily right from the start. Dove is not just a brand that provides skincare; it is a brand that cares about its customers and their skin. ... Read More

Introduction Reading the room is another one of the most valuable qualities or skills of an entrepreneur. To deliver products or brands that are going to succeed in the market, entrepreneurs have to have an understanding of consumers' needs and desires. Gone is the era of product myopia; today we will be in an environment of customer satisfaction and community growth. Rapido, as a brand, understood that not only are taxis costlier, but they are also less convenient when it comes to traffic on the road and in terms of air pollution. Hence, Rapido came up with Rapido Taxi Bike. ... Read More

Introduction Mobility has been an issue in the community. People who do not know how to drive or do not have vehicles have always had the problem of commuting to the bus stand or taxi stand and then waiting for their ride. OLA cabs, through its applications and different services, is solving the mobility issue for the company. OLA saw an opportunity and grabbed it with both hands. It is crucial for us to read more about the journey of OLA to understand how businesses enter the already-developing market and what strategies they can adopt for success. In this article, ... Read More

Introduction Brands have understood that there is no blue ocean; every market is a red ocean and hence extremely competitive. In the sense that consumers are spoiled with choices. There are similar and identical products for every product line, and what can set the companies apart is their marketing communication or their price differentiation. Axe, as a brand, has proven that effective marketing communication and channels can make a difference. Let us see in this article the birth and growth trajectory of Axe, the brief of the Unilever brand, and the excellent marketing initiatives of Axe by Unilever. Image ... Read More

Introduction In a recent survey, it was found that more than 50% of the population all over the world needs some eye-care help. In India alone, almost 33% of the population requires glasses, but only 25% of them take the initiative and buy them. The eyewear industry is growing exponentially. With the advent of the digital world and social media channels, the time spent on devices has also increased dramatically, hence creating more customers for the eyewear industry. Lenskart, as a brand, took this as an opportunity to create its brand. Lenskart is one of the most renowned optical prescription ... Read More

Introduction The name of the brand and its product offerings are the two key requirements for any brand in the market. It doesn’t matter how good your product is, how affordable your services are, or how well you take care of your customers, all of this will be in vain if customers are not aware of the brand name and its product offerings. Richard Branson, the founder of Virgin Group, understood this in the early 1970s. In this article, we will dive deep into the birth and growth trajectory of Virgin Group and also the excellent marketing initiatives taken by ... Read More

Introduction Once a brand enters the market, it has to make difficult choices. Some of the points to consider are - should the brand focus on product quality, price of the product, differentiating factors of the product, marketing excellence, distribution strategy, etc. What sets successful brands apart from unsuccessful ones is their ability to focus on all these parameters but primarily on their distinguishing factor. GUCCI, as a brand, has its entire focus on quality and luxury. Today, whenever we hear the name GUCCI, we start thinking of luxury, sophistication, celebrities, richness, and more such synonyms. GUCCI is a brand ... Read More