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Growth & Empowerment Articles
Page 10 of 160
What Are the Trends in Workforce Analytics in 2023?
Introduction Companies can only survive with data or analytics. Big data is the new driver in the business era. Hence, it has become critical for all businesses as well as all the departments in businesses to use data to predict the future, understand the past, and then take corrective actions that will be the most beneficial to the companies. Human Resources Analytics, Workforce Analytics, and People Analytics are similar terms with new additions to their scope of work. In this article, we will be diving deep into the trends in workforce analytics in 2023 and how businesses can equip themselves ...
Read MoreThe Birth and Growth Trajectory of Purplle.com
Introduction The skin care, beauty, and makeup industries were the tapped market segments with a good customer base. As the standard of living and quality of life of Indian citizens improved, we saw a significant increase in the demand for beauty and skincare products. Purplle.com as a website started to serve customers with an e-commerce website wholly dedicated to their skin care needs. In this article, we will be diving deep into the birth and growth trajectory of the brand Purplle.com. We would also like to highlight some points of inspiration that Purplle.com has applied for the betterment of our ...
Read MoreExcellent Marketing Initiatives by Rapido
Introduction Reading the room is another one of the most valuable qualities or skills of an entrepreneur. To deliver products or brands that are going to succeed in the market, entrepreneurs have to have an understanding of consumers' needs and desires. Gone is the era of product myopia; today we will be in an environment of customer satisfaction and community growth. Rapido, as a brand, understood that not only are taxis costlier, but they are also less convenient when it comes to traffic on the road and in terms of air pollution. Hence, Rapido came up with Rapido Taxi Bike. ...
Read MoreExcellent Marketing Initiatives by Victoria\'s Secret
Introduction Companies have to struggle a lot to position themselves in the minds of their customers and the general public at large, so when companies are here to fight the taboo, sell products that are now loudly talked about, products that have shame associated with them, and it becomes all the more difficult. However, Victoria's Secret is a brand that has not only fought the taboo and conquered the shame but also won over customers' hearts. Victoria's Secret has started a revolution when it comes to ladies’ undergarments. In this article, we will be understanding the birth, growth trajectory, and ...
Read MoreWays To Remove Bias From Your Hiring Process
Introduction Diversity, Equity, Inclusion, and Belonging are not just terms but powerful weapons that can build an organization and drive it to success. DEIB means an organization that is ready to accept people from different walks and backgrounds of life and also encourages them to speak their hearts out. Out is a feeling in which the diversified workforce feels as big a part of the organization as any other employee. In this tutorial, we will be understanding the various ways to remove bias from your hiring process and the benefits of the DEIB organization. Various Ways to Remove Bias from ...
Read MoreExcellent Marketing Initiatives by Zomato
Introduction Companies are only successful in this Volatile, Uncertain, Complex, and Ambiguous (VUCA) world if they are solving customer problems. Necessity is the mother of innovation and the reason for the birth of start-ups. Companies that are human and customer-centric always find their way out in the blue ocean or the red ocean markets. Zomato is one such company that has sailed through the waves of time and cutthroat competition. Zomato today is a household name in the Indian market and a brand that has a reputation for being innovative, having impactful marketing communication, and providing employment opportunities to hundreds ...
Read MoreWhich are the Marketing Strategies used by Meesho?
Introduction There are new businesses opening every minute. Among this tide of businesses, the only ones that reach the shore are the ones that are dedicated to serving customers and understanding in actual terms what customers need. Meesho is one such online platform that understood what the community needs and started its startup with the goal of improving the lives of the community and giving the offline store the required digital boost. In this article, we will be diving deep into the birth, the growth trajectory, and the excellent marketing initiatives of Meesho. The Birth and Growth Trajectory of ...
Read MoreExcellent Marketing Initiatives By Evian
Introduction It is crucial for us to understand the importance of marketing communication and innovative products. After the basic needs of the customers are satisfied, they are looking for products that can deliver them an experience of a lifetime. an experience that they cannot forget and cherish with others. Premium brands sell normal products to customers, but at a price that is more than 10 times higher than the price of the regular products on the market. Evian is a very good example of a brand that lies in the premium segment. In this article, we will be diving deep ...
Read MoreDifferent Product Thresholds and Their Impact on Consumer Behavior
Introduction Evolution is a way of life. Let us imagine a situation wherein there is no difference between your product and the competitor's product in terms of product quality, look, packaging, and others. What would set you apart in the market? How will customers recognize you? To answer these questions, companies need to constantly change themselves and their product offerings as per market requirements. This not only helps the companies gain a competitive advantage, but also set them apart from its competitors in the minds of customers. Such differences help in the positioning of the product as well. We will ...
Read MoreWhat is Diversity of Thought, and How Do You Implement It?
Introduction People think diversity only comes in terms of the looks of an individual or the varied social and economic background, but real diversity is in terms of the thought process of an individual or the different perspectives an individual carry. In psychology, it is explained that perspective is the way our business captures unlimited information and turns it into something that we can understand as per our repository. This diversity of thought is the real diversity that companies need. In this article, we will be diving deep into the concept of diversity of thought, how to implement it ...
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