Introduction Diversity, Equity, Inclusion, and Belonging are not just terms but powerful weapons that can build an organization and drive it to success. DEIB means an organization that is ready to accept people from different walks and backgrounds of life and also encourages them to speak their hearts out. Out is a feeling in which the diversified workforce feels as big a part of the organization as any other employee. In this tutorial, we will be understanding the various ways to remove bias from your hiring process and the benefits of the DEIB organization. Various Ways to Remove Bias from ... Read More

Introduction Companies have to struggle a lot to position themselves in the minds of their customers and the general public at large, so when companies are here to fight the taboo, sell products that are now loudly talked about, products that have shame associated with them, and it becomes all the more difficult. However, Victoria's Secret is a brand that has not only fought the taboo and conquered the shame but also won over customers' hearts. Victoria's Secret has started a revolution when it comes to ladies’ undergarments. In this article, we will be understanding the birth, growth trajectory, and ... Read More

Introduction Marketing communication is the key. Through marketing, companies can place an ordinary product in the premium market and still sail through. On that note, not all brands started with something innovative or are super successful in today’s business environment, but it is worth noting if the impact that they created in the business world was tremendous. Nespresso is one such brand that started selling coffee machines and coffee capsules for a high-quality premium coffee to customers, which they can enjoy in the comfort of their homes. Image 1 − The logo of Nespresso – Coffee brand owned by ... Read More

Introduction The fast-food industry is on the rise in today’s business era. There are multiple outlets opening to serve customers delicious food that can be prepared in minutes. This industry is booming because customers today do not have the time to cook a fresh meal at home, nor do they have the means to employ someone to do this for them. Both partners are working today, children have their own commitments relating to school, work, or college, there are only nuclear families, and then cooking a meal seems difficult. McDonald’s as a brand understood this problem and the desire of ... Read More

Introduction The growth curve of a company is never a straight line, and that too in an upward direction. Successful, innovative, and out-of-the-box companies will face a lot of instability. Instability for them is not a chance to shut down the business but to show the business world and customers what the company can do again. Here we will learn about one such company and understand its entire growth trajectory. Many useful concepts and their applications will come to light with the discussion of Intuit. Image − Intuit logo - August 2022 In this article, we will be diving ... Read More

Introduction Necessity is the mother of invention. Successful companies are born because they understand the situation. Your product might be excellent and the most technologically advanced in the market, but it will not sell in the market if it is not helping customers solve their problems. The same is applicable while advertising and marketing the product as well. If the ads by the company are not hitting the right nerve, customers will not be motivated to purchase the product or know about the brand. Ferrero as a brand has been successful because it understands what customers want and what will ... Read More

Introduction Brands have to position and reposition themselves over time to stay relevant in the market and to serve their customers in the best manner possible. The sea flourishes because it has waves, and ponds decay because they are still. Club Med or Club Mediterranee is one such company that has understood the importance of change. Club Med has changed the entire operations as well as the service from time to time to serve the customer better while keeping intact the core value of the brand, i.e., to keep their customers entirely happy when they are with Club Med. In ... Read More

Introduction It is crucial for companies to deploy marketing strategies that will not only result in sales for the company and differentiate it from the competition in the market, but also position the brand name and brand products in the minds and hearts of customers. Today's consumers are spoiled with choices. There are innovative products and products at a lower cost coming up every now and then. The only thing that will ensure regular sales to the company is brand loyalty, customer bonding with the brand, and the quality of the product. Best Buy is one of the largest multichannel ... Read More

Introduction For every business in today’s era, it is crucial to invest a significant amount of time in deciding and implementing the marketing strategies of the brand. No matter how huge your company is or how excellent your product is, it will rot on the shelf. If the company fails to market its product to customers. Many businesses have seen the doom of their golden eras because they were not on their toes and failed to market themselves as a brand and as a product for customers' consumption. Image 1 − Accenture logo Accenture today serves 99 of the ... Read More

Establishing an Authentic Online Presence has become an increasingly important part of how businesses promote themselves. In today's world, potential customers look online to learn more about a business or brand before investing in their services and products. A strong online presence can help to set you apart from the competition, build trust with your audience, and establish a connection with people who may not have heard of your business otherwise. Creating content for your website including informative articles, blog posts, photos, and videos is one way that you can increase traffic to your page and create an engaging experience ... Read More