Introduction Necessity is the mother of innovation. The success of major brands totally depends on their ability to satisfy consumers and solve their issues. Develop products that are not only unique and innovative but also products that will help the consumer solve their everyday problems. There are many brands that are leaving their legacy in this Volatile, Uncertain, Complex, and Ambiguous (VUCA) world, and their survival is only possible because of the customer-sensitive nature of the brand. Brands observe their customers with keen eyes and hence innovate or improvise the product as per the customer's experience. Salesforce.com has changed the ... Read More

Introduction The only companies that are able to survive the tides of time and competition are those that are focused on enhancing the customer experience through their products or services. Customers are not the king of the market or the business world, but today they have leveled up to the position of the god of the business era. Customers are bombarded with similar or identical product offerings, and the only way to attract and retain them is by selling them things that they actually need and desire. IDEO is a brand that has been built on this philosophy and has ... Read More

Introduction The success of every business depends upon its ability to understand the problem that is bugging the customers or consumers at large and then design solutions for it. This solution-oriented product offering is the only one that never goes out of business and is the brand that succeeds in the short run as well as the long run. Companies have to be customer- and market-sensitive to design products that will be successful. Many companies have been in the market for decades, leaving their legacies, while many other companies have not even survived months or years, and all of this ... Read More

Introduction As academics, professionals, or business owners, it is imperative that we not only read about marketing theories or models, but also observe how they are put into practice and what effects these techniques have on the consumer and the brand. Every marketing professional will mention developing bonds or relationships with your customers, but how exactly do you do that? What challenges do brands face when they are implementing those strategies? For example, when Microsoft, in the case of Windows 7, started the campaign for Windows, more than 15 million customers came and interacted with the brand regarding the modifications ... Read More

Introduction Businesses must devise strategies to make their brands and products memorable. It is exceedingly challenging for companies to establish a presence in the minds of consumers in this age of product and brand clutter. The brothers are actually having difficulty. As a result, it is now crucial for us to read about and understand the marketing strategies of various brands. These lessons will assist us in comprehending the application of marketing theory as well as any potential issues it may encounter in the real world and how consumers are responding to it. Toyota as a brand has been in ... Read More

Introduction Companies must be doing something right if they are to survive in this competitive environment for many decades. This rightness can be in terms of product innovation, brand building, and customer relationship development and maintenance. Korean buyer gadgets Goliath Samsung has been available starting around 1987. Samsung is the central participant in electronic merchandise going from cells, TVs, forced air systems, LCDs, fridges, and electric razors. Samsung, today, is one of the top hardware organizations on the planet. Thus, it has become basic for us to grasp the set of experiences and development of the brand, or, in straightforward ... Read More

Introduction Customers today are spoiled with choices. There are similar and identical products coming up every minute. No market today is a blue ocean; every market today is a red ocean, and hence it is very difficult for companies to set up their name in the market and position themselves in the minds of the customers. There are many companies whose products are huge even now. This is possible not because they are doing something right but because they are changing themselves and adapting to the market and customers’ demands. It is very crucial for us as readers to go ... Read More

Introduction Companies sail through the waves of time and difficulties to sustain themselves in a competitive environment. It requires product innovation, customer relationship management, employee satisfaction, and effective communication to stay successful in this competitive business environment. Philips has a brand that has been doing it for decades, and hence it is crucial for us to learn from its journey. Image − Philips logo In this article, we will be diving deep into the birth and evolution of Philips and, along with these, the excellent marketing initiatives by Philips, to better understand Philips as a brand and its strategies. ... Read More

Introduction We live in an era where hundreds of companies are born every minute. Companies incorporate themselves and dissolve themselves with the change of season because of the intense competition and the ever-increasing demand of consumers. In this era of every-minute change, it is important for us to prepare our company to run the long race. Image 1 − NIVEA Brand Logo Companies have survived decades with the help of positioning their brand, relaunching the brand and products, marketing strategies, innovation, product improvisation, and even changing what the company might stand for to meet market demand. NIVEA is one such ... Read More

Introduction It is crucial for us to understand the different unconscious biases in the corporate environment in order to fight them. These biases not only create a negative atmosphere but also hamper the work of employees. They are prevalent and hence need to be fought over with understanding and more knowledge. In this tutorial, we will be diving deep into the different types of unconscious bias in the corporate environment. Different Types of Unconscious Bias in Corporate Environment The Halo Effect Image 1 − Segmentation among employees based on shared beliefs, affinities and interests, etc. People are considered to ... Read More