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Found 831 Articles for Business
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Introduction Companies sail through the waves of time and difficulties to sustain themselves in a competitive environment. It requires product innovation, customer relationship management, employee satisfaction, and effective communication to stay successful in this competitive business environment. Philips has a brand that has been doing it for decades, and hence it is crucial for us to learn from its journey. Image − Philips logo In this article, we will be diving deep into the birth and evolution of Philips and, along with these, the excellent marketing initiatives by Philips, to better understand Philips as a brand and its strategies. ... Read More
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Introduction We live in an era where hundreds of companies are born every minute. Companies incorporate themselves and dissolve themselves with the change of season because of the intense competition and the ever-increasing demand of consumers. In this era of every-minute change, it is important for us to prepare our company to run the long race. Image 1 − NIVEA Brand Logo Companies have survived decades with the help of positioning their brand, relaunching the brand and products, marketing strategies, innovation, product improvisation, and even changing what the company might stand for to meet market demand. NIVEA is one such ... Read More
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Introduction It is crucial for us to understand the different unconscious biases in the corporate environment in order to fight them. These biases not only create a negative atmosphere but also hamper the work of employees. They are prevalent and hence need to be fought over with understanding and more knowledge. In this tutorial, we will be diving deep into the different types of unconscious bias in the corporate environment. Different Types of Unconscious Bias in Corporate Environment The Halo Effect Image 1 − Segmentation among employees based on shared beliefs, affinities and interests, etc. People are considered to ... Read More
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Introduction Diversity, Equity, Inclusion, and Belonging are not just terms but powerful weapons that can build an organization and drive it to success. DEIB means an organization that is ready to accept people from different walks and backgrounds of life and also encourages them to speak their hearts out. Out is a feeling in which the diversified workforce feels as big a part of the organization as any other employee. In this tutorial, we will be understanding the various ways to remove bias from your hiring process and the benefits of the DEIB organization. Various Ways to Remove Bias from ... Read More
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Introduction Companies have to struggle a lot to position themselves in the minds of their customers and the general public at large, so when companies are here to fight the taboo, sell products that are now loudly talked about, products that have shame associated with them, and it becomes all the more difficult. However, Victoria's Secret is a brand that has not only fought the taboo and conquered the shame but also won over customers' hearts. Victoria's Secret has started a revolution when it comes to ladies’ undergarments. In this article, we will be understanding the birth, growth trajectory, and ... Read More
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Introduction Marketing communication is the key. Through marketing, companies can place an ordinary product in the premium market and still sail through. On that note, not all brands started with something innovative or are super successful in today’s business environment, but it is worth noting if the impact that they created in the business world was tremendous. Nespresso is one such brand that started selling coffee machines and coffee capsules for a high-quality premium coffee to customers, which they can enjoy in the comfort of their homes. Image 1 − The logo of Nespresso – Coffee brand owned by ... Read More
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Introduction The fast-food industry is on the rise in today’s business era. There are multiple outlets opening to serve customers delicious food that can be prepared in minutes. This industry is booming because customers today do not have the time to cook a fresh meal at home, nor do they have the means to employ someone to do this for them. Both partners are working today, children have their own commitments relating to school, work, or college, there are only nuclear families, and then cooking a meal seems difficult. McDonald’s as a brand understood this problem and the desire of ... Read More
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Introduction The growth curve of a company is never a straight line, and that too in an upward direction. Successful, innovative, and out-of-the-box companies will face a lot of instability. Instability for them is not a chance to shut down the business but to show the business world and customers what the company can do again. Here we will learn about one such company and understand its entire growth trajectory. Many useful concepts and their applications will come to light with the discussion of Intuit. Image − Intuit logo - August 2022 In this article, we will be diving ... Read More
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Introduction Necessity is the mother of invention. Successful companies are born because they understand the situation. Your product might be excellent and the most technologically advanced in the market, but it will not sell in the market if it is not helping customers solve their problems. The same is applicable while advertising and marketing the product as well. If the ads by the company are not hitting the right nerve, customers will not be motivated to purchase the product or know about the brand. Ferrero as a brand has been successful because it understands what customers want and what will ... Read More
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Introduction Brands have to position and reposition themselves over time to stay relevant in the market and to serve their customers in the best manner possible. The sea flourishes because it has waves, and ponds decay because they are still. Club Med or Club Mediterranee is one such company that has understood the importance of change. Club Med has changed the entire operations as well as the service from time to time to serve the customer better while keeping intact the core value of the brand, i.e., to keep their customers entirely happy when they are with Club Med. In ... Read More