Article Categories
- All Categories
-
Data Structure
-
Networking
-
RDBMS
-
Operating System
-
Java
-
MS Excel
-
iOS
-
HTML
-
CSS
-
Android
-
Python
-
C Programming
-
C++
-
C#
-
MongoDB
-
MySQL
-
Javascript
-
PHP
-
Economics & Finance
Business Articles
Page 8 of 69
Excellent Marketing Initiatives by Himalaya Brand
Introduction Brands that have been in the market for almost a century now, and then there are brands that cannot survive in the market for even a year. The difference between these two brands is that the older brand is providing customers with solutions that will enhance their quality of life, whereas the new bee is just thinking of customers as their dumping grounds. Companies should focus on customer satisfaction with their unique selling propositions, and they are immune to the waves of time and competition. Himalaya is one such brand that has been on the market for around a ...
Read MoreThe Birth and Growth Trajectory of the Brand inDriver
Introduction Brands that are innovative, customer-centric, and solve the major issues concerning the community are the ones that are successful in today’s volatile, uncertain, complex, and ambiguous (VUCA) world. InDriver is one such application that has revolutionized ride-hailing applications and solved some of the major shortcomings of the brands present in the market today. InDriver’s customer-centered approach is the reason for its success and its business idea. In this article, we will dive deep into the Birth and Growth Trajectory of the brand and what strategies lead to the success of the brand. The Birth of inDriver Image − ...
Read MoreThe Birth and Growth Trajectory of Bumble
Introduction With artificial intelligence and tremendous data at the disposal of companies, brands are coming up with new and revolutionary ideas. Applications that help people connect with different individuals and find the love of their lives are not uncommon. There are many programs that will read your profile, learn your taste and preferences, and then recommend you as a suitable match. Bumble, the dating application, is in style today. When Bumble entered the market, there were already major competitors in the dating application field, so it is crucial for us to understand what Bumble as a brand did right to ...
Read MoreExcellent Marketing Initiatives of Dove by Unilever
Introduction Businesses have understood that the only way to stand out in today’s competitive era is not through price and product innovation but through customer relations, or customer bonding. Every day, new companies enter the market with better products and prices. Thousands of Skincare brands are available in the market, and all of them promise users similar benefits; however, Dove is a brand that has managed to get connected with its customers quite easily right from the start. Dove is not just a brand that provides skincare; it is a brand that cares about its customers and their skin. ...
Read MoreExcellent Marketing Initiatives by OLA
Introduction Mobility has been an issue in the community. People who do not know how to drive or do not have vehicles have always had the problem of commuting to the bus stand or taxi stand and then waiting for their ride. OLA cabs, through its applications and different services, is solving the mobility issue for the company. OLA saw an opportunity and grabbed it with both hands. It is crucial for us to read more about the journey of OLA to understand how businesses enter the already-developing market and what strategies they can adopt for success. In this article, ...
Read MoreCreative Marketing Strategies of Axe by Unilever
Introduction Brands have understood that there is no blue ocean; every market is a red ocean and hence extremely competitive. In the sense that consumers are spoiled with choices. There are similar and identical products for every product line, and what can set the companies apart is their marketing communication or their price differentiation. Axe, as a brand, has proven that effective marketing communication and channels can make a difference. Let us see in this article the birth and growth trajectory of Axe, the brief of the Unilever brand, and the excellent marketing initiatives of Axe by Unilever. Image ...
Read MoreThe Birth and Growth Trajectory of the Brand PHOOL
Introduction Today, the only way to save our planet is to start getting into the habit of recycling, reusing, and reducing. Companies as well as individuals have to reduce their carbon footprint. Waste management is crucial to learning as well as the solution to many of our problems. Companies have to come up with a circular economic system to strengthen their hold on the market. PHOOL is one such company that is high on sustainability, the Go Green approach, and the circular economy model. In this article, we will dive deep into the birth and growth trajectory of PHOOL so ...
Read MoreExploring Robotic Process Automation: Simplifying Business Operations
Companies are constantly looking for innovative ways to streamline their processes and boost efficiency in today's fast−paced corporate environment. Robotic Process Automation (RPA) is one well−liked method that is gaining popularity. RPA automates repetitive and rule−based operations using intelligent software robots or bots, enabling businesses to increase productivity, reduce errors, and redirect human resources to more strategic work. The following article explores further the world of RPA, examining its advantages, method of implementation, and effects on business processes. Recognizing RPA (Robotic Process Automation) Robotic process automation is a technique that automates repetitive operations by using software robots that mimic human ...
Read MoreWhat Marketing Strategy Did Netflix Use To Be Successful?
Introduction Many companies have been in the market for only 2 to 3 decades, however they are giants that are beyond competition. This superior power is given to them by our digital infrastructure. These are the start-ups or companies that were able to understand how data and the digital world are going to change the future. Data and digital technology have not only changed the business world but have entirely revolutionized the lives of customers. Companies that can adapt themselves in time as per the needs of the customer and the technology are the superpowers of today. Netflix is one ...
Read MoreWhat is Storytelling in Business and How It Can Be Implemented?
Introduction Data is the fuel that keeps businesses running today. Technology helps businesses capture umpteen amounts of data every minute via satellite, smartphones, television, and other necessary devices for today’s survival. All this data that businesses are capturing today has a story to tell. Machine learning and artificial intelligence help businesses find the points of similarities and dissimilarities in the data and its patterns; now it is in the hands of humans to read the data. Create stories that this data wants to tell and convey to fellow humans so that businesses can make use of the data and its ...
Read More