Introduction Many cooperatives and organizations are today becoming brands that can compete with well-established businesses. The co-operative or small initiatives are gaining such power at the national level because of their dedication, the quality of their products, and their willingness to make a difference. Companies with strong and good motives are the only ones that survive the test of time. Lijjat Papad is one such initiative in India that is not only famous in India today, but is also acclaimed internationally. In this article, we will dive into the Birth and Growth Trajectory of Lijjat Papad to understand the difference ... Read More

Introduction Companies are only successful in this Volatile, Uncertain, Complex, and Ambiguous (VUCA) world if they are solving customer problems. Necessity is the mother of innovation and the reason for the birth of start-ups. Companies that are human and customer-centric always find their way out in the blue ocean or the red ocean markets. Zomato is one such company that has sailed through the waves of time and cutthroat competition. Zomato today is a household name in the Indian market and a brand that has a reputation for being innovative, having impactful marketing communication, and providing employment opportunities to hundreds ... Read More

Introduction Brands are conceived and kick out in a few days because as opposed to serving their clients, their emphasis is on offering to them. Numerous brands enter the market worldwide. Among them, there are hundreds of brands in the market today that have been running for decades, and their success can be attributed to their adaptability, customer-centric nature, and ability to expand in other nations and domains. Tesco as a brand is the perfect example of the above mentioned positive qualities. Tesco has been in the market for around 100 years now. It is time that we look ... Read More

Introduction Continued innovation is one of the keys to stay relevant in the market for any brand. Human- and customer-centric companies are the only ones that are surging today in the cutthroat market environment. Brands are always trying their best to come up with the best idea and initiatives that would make the customer's life easier, and thereby stay loyal to the brands. Swiggy is one such brand that has won the hearts of millions and is now well known in the Indian subcontinent. Swiggy lives by the IUT mantra of "Swiggy karo, fir jo chae karo". Let us discuss ... Read More

Introduction There are new businesses opening every minute. Among this tide of businesses, the only ones that reach the shore are the ones that are dedicated to serving customers and understanding in actual terms what customers need. Meesho is one such online platform that understood what the community needs and started its startup with the goal of improving the lives of the community and giving the offline store the required digital boost. In this article, we will be diving deep into the birth, the growth trajectory, and the excellent marketing initiatives of Meesho. The Birth and Growth Trajectory of ... Read More

Introduction Brands that have been in the market for almost a century now, and then there are brands that cannot survive in the market for even a year. The difference between these two brands is that the older brand is providing customers with solutions that will enhance their quality of life, whereas the new bee is just thinking of customers as their dumping grounds. Companies should focus on customer satisfaction with their unique selling propositions, and they are immune to the waves of time and competition. Himalaya is one such brand that has been on the market for around a ... Read More

Introduction It is crucial for us to understand the importance of marketing communication and innovative products. After the basic needs of the customers are satisfied, they are looking for products that can deliver them an experience of a lifetime. an experience that they cannot forget and cherish with others. Premium brands sell normal products to customers, but at a price that is more than 10 times higher than the price of the regular products on the market. Evian is a very good example of a brand that lies in the premium segment. In this article, we will be diving deep ... Read More

Introduction Evolution is a way of life. Let us imagine a situation wherein there is no difference between your product and the competitor's product in terms of product quality, look, packaging, and others. What would set you apart in the market? How will customers recognize you? To answer these questions, companies need to constantly change themselves and their product offerings as per market requirements. This not only helps the companies gain a competitive advantage, but also set them apart from its competitors in the minds of customers. Such differences help in the positioning of the product as well.  We will ... Read More

Introduction People think diversity only comes in terms of the looks of an individual or the varied social and economic background, but real diversity is in terms of the thought process of an individual or the different perspectives an individual carry. In psychology, it is explained that perspective is the way our business captures unlimited information and turns it into something that we can understand as per our repository. This diversity of thought is the real diversity that companies need. In this article, we will be diving deep into the concept of diversity of thought, how to implement it ... Read More

Introduction Companies become successful not overnight but over time. It takes a lot of dedication, perseverance, and hard work for a global company to be a household name. Companies have to innovate not only in terms of their products, pricing, promotion, and distribution strategies but also in all of their marketing strategies to be at that level with the competitors. All the 7 P’s of modern marketing, help the company survive the tides of time. eBay is one of the companies that have been dedicated to making the online space safe as well as convenient for sellers and buyers. In ... Read More