The American Management Association defines government markets as, “…one which includes purchases by governmental units-federal, state, and local-that procure or rent goods and services in carrying out the main functions of the government.” Likewise, institutional markets can be defined as, “…a market consisting of schools, universities, hospitals, charities, clubs, and similar organisations which buy goods and services for use in the production of their own goods and services.”Institutional and government markets constitute a not-for-profit market with the primary objective of the general welfare of the people. Low budgets and captive patrons characterize such markets. Companies catering to institutional markets, establish ... Read More

What is Social Impact Marketing?Social impact marketing is a strategy where businesses play an active role in the community, above and beyond their core mission as a business. In social impact marketing, a company/brand actively advocates for change, or to advance a specific cause. At this point, the brand functions as a member of society and not just as a provider of products and services.Social impact marketing is linked to the idea of corporate social responsibility. Simply put, before a company can credibly work for change, it must first embrace its principles in its whole business. For example, a popular ... Read More

What is Marketing?The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. Over the years, marketing has transformed from being print and TV media-dependent to relying more on the internet because of the reach and scope of the latter. The primary objective of marketing is to take a product or service, identify the ideal/target customers or consumers, and draw their attention towards the product/service.The overall marketing strategy depends on consumers’ perception or understanding of the product, quality, durability, availability, ... Read More

Definition: Marketing MixThe Harvard Business Review defines marketing mix as, “the tool kit that marketers use to do their job, and it has four elements.” Marketing Mix combines four crucial pillars of any marketing strategy, which includes Product, Price, Place, and Promotion. Larger companies need to implement this concept, and, perhaps with a little more importance, the smaller companies need to do the same.What are the 4 Ps in Marketing Mix?The 4 Ps in Marketing Mix-Price, Promotion, Product and Place-to develop an effective marketing strategy was first introduced by Prof. E. Jerome McCarthy in 1960. Based on the industry and ... Read More

What is a Demand in Market?Demand is an economic principle that refers to the desire of consumers to buy a product or avail a service from the market by paying a price. In simpler words, market demand is the demand or need for a product or service in the market. The more the demand for a product, the more is its supply The more a product generates revenue, the more is its demand in marketing.However, there is no direct connection between the price of a product and its demand. A product’s price is determined by the elasticity of demand, the ... Read More

What is Marketing?The American Marketing Association (AMA) defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society. Over the years, marketing has transformed from being print and TV media-dependent to relying more on the internet because of the reach and scope of the latter. The primary objective of marketing is to take a product or service, identify the ideal/target customers or consumers, and draw their attention towards the product/service.The overall marketing strategy depends on consumers’ perception or understanding of the product, quality, durability, availability, ... Read More

Cybersecurity is an important part of a company's Business Continuity Plan (BCP), and policies and procedures pertaining to key technology and sensitive data protection must be considered.The process of developing preventative and recovery measures to cope with possible cyber threats to a company or to assure process continuity in the aftermath of a cyberattack is known as business continuity planning (BCP).In business continuity planning, it's critical to incorporate guidelines for recognizing, controlling, and decreasing cyber threats.The secondary purpose of BCP is to maintain operational continuity before and throughout catastrophe recovery. This facilitates cross-departmental coordination and ensures that companies have a ... Read More

Let us begin by learning about business intelligence.Business IntelligenceBusiness intelligence is an application-driven phase allowing organizations to analyze raw information from various sources, extracting vision that lead to higher effective business results. It is a set of tools and methods that analyze and transform raw information into actionable and coherent data for use in business analysis to support decision-making.Each business has strong transaction-oriented systems that save all information gathered from daily operations into repositories.It can stay competitive, businesses should rediscover and uses the data they influence, and this is where BI appears into play. Business intelligence can change vision from ... Read More

Kamikaze defense techniques have been used by Japanese Pilots in World War II, but they are a successful utility tool for firms to prevent hostile takeover. They are employed by an organization to preserve its self-interest, the financial position of the organization. The objective of this method is to reduce the target company’s demand to a hostile bidder by decreasing its market capitalization. This is implemented as a protective defense by most firms to prevent takeovers.Kamikaze Defense: What You Should KnowA kamikaze defense is a tactic that a target firm utilizes to escape being taken over by a hostile bidder. ... Read More

In this post, we will understand the difference between CRM and ERP −CRM (Customer Relationship Management)It is a computer software that helps companies record every transaction and interaction with the present and prospective customers.It is a subset.It was developed in 1990.It is generally utilized in front office activities.It helps focus on improving the sales.It is customer oriented.This is what CRM includes −ERP (Enterprise Resource Planning)It is an integrated pre-packaged computer software that helps organizations in managing and controlling the business processes.It is a superset.It was developed in the 1960s – 1970s.It is generally utilized by back office activities.It helps focus ... Read More