Difference Between ERP and CRM

BusinessHR PoliciesManagement

In this post, we will understand the difference between CRM and ERP −

CRM (Customer Relationship Management)

  • It is a computer software that helps companies record every transaction and interaction with the present and prospective customers.

  • It is a subset.

  • It was developed in 1990.

  • It is generally utilized in front office activities.

  • It helps focus on improving the sales.

  • It is customer oriented.

This is what CRM includes −

ERP (Enterprise Resource Planning)

  • It is an integrated pre-packaged computer software that helps organizations in managing and controlling the business processes.

  • It is a superset.

  • It was developed in the 1960s – 1970s.

  • It is generally utilized by back office activities.

  • It helps focus on reducing costs.

  • It is enterprise-oriented.

This is what an intergrated system for ERP, which is cost-effective includes −

raja
Published on 27-Apr-2021 06:58:34
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