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Disruption is an important tool if used properly since it helps businesses evolve with time and technology. Over the past few years, the face of marketing has changed drastically and almost every company has its own set of digital marketing campaigns. It would be foolish to not implement digital marketing. Because digital marketing offers unparalleled advantages and makes it more efficient than conventional marketing techniques at a cheaper rate. Now businesses cannot strive without digital technologies. Digital marketing can help businesses achieve success by increasing their online visibility, targeting specific audiences, improving customer engagement, providing data-driven insights, and ... Read More
Chatbots are becoming ubiquitous all over. Digital Marketing is overriding most traditional forms of marketing with its automation and other significant features. A vast number of adoption of chatbots and their increasing efficiency to answer business-related queries are the significant factors that are encouraging more and more companies to invest in chatbot services. Chatbots fulfill one of the significant key focus areas of marketing i.e., customer interaction. Engaging customers effectively is a proven way to push them further in the sales funnel. This article will showcase the most popular ways in which a chatbot can help in digital marketing campaigns. ... Read More
Branding is an important tool in marketing that helps in the promotion of products and services offered. Personal branding is a distinctive technique that focuses on promoting oneself. It might involve promoting one’s values, expertise in a particular field or reputation in general. Personal branding can create or break an individual's image. The right techniques are crucial in building trust and credibility with others. This article focuses on bringing to you the top techniques that might help achieve personal branding through blogging. What Is Personal Branding? Personal branding is a conscious effort made towards creating and promoting the public ... Read More
Digital marketing agencies are always on the hunt for delivering better results to their clients through innovative techniques and methods. Hence it becomes highly important for them to set goals and objectives. Setting goals will help agencies measure and track them. Objectives and Key Results (OKRs) is an approach pioneered by the tech giants like Google. This approach enables digital marketing agencies and other companies to set objectives and break down the measurables for those objectives into accomplishable key results. This article will provide an overview of the implementation of such OKRs for improving the performance of digital marketing agencies. ... Read More
Introduction Managing assets requires professional experience and legal advice. Discretionary trust is something that offers just that. It like a tree hierarchy where the trustee heads the trust and the beneficiaries follow. The trustee decides the number of beneficiaries this legal arrangement should have. As fiduciary duty is one of the main attributes of discretionary trust, the trustee acts in the best interests of the parties. Meaning of Discretionary Trust A discretionary trust is a legal arrangement in which a trustee holds and manages assets on behalf of beneficiaries. The trustee can distribute income and capital from the ... Read More
Digital Marketing is everywhere. Companies have started employing intense digital marketing campaigns to reach target audiences. From social media handles to websites, digital marketing has revolutionized the way products and services are marketed and promoted in the era of the internet. This article will discuss the scope and types of digital marketing in detail. What Is Digital Marketing? Digital marketing uses digital tools and mediums such as social media, emails, websites, search engines, and mobile applications to communicate about a product or service, conduct branding, influence customer behavior, and maintain successful customer relationship management. Digital marketing is quite similar ... Read More
In the digital world, innovation always turns the head of users that can, replacing time-consuming work and letting professionals enjoy their work. The ChatGPT is no exception. The world welcomes the new invention of OpenAI and accepts its capability that cut short the workload of a professional by providing similar tasks within less time. With other industries, digital marketing industries also get the benefits of ChatGPT. Today’s post will show you how to use ChatGPT as your assistant in digital marketing operations. ChatGPT is the gift of OpenAI, a software program that works faster and more accurately. The newly invented ... Read More
Introduction A contribution plan is a retirement plan for working class where the employee, and employer contributes a specific amount to the scheme. The invested money gets accumulated as the contributions progress. The returns on this plan are used for fulfilling individual's retirement goals. Fig 1: Laying out ideas for Contribution Plan Define Contribution Plan When an individual or employer contributes a fixed amount to the retirement plan, it is said to be a contribution plan. The contributions are invested in mutual funds, bonds or even stocks. These funds are used to fund ... Read More
ISP and IP are two separate concepts associated with the way the internet works. An ISP is a company that provides internet access to end customers, whereas an IP is a technology that allows data transmission over the internet and assigns unique IDs to devices that connect to it. Read this article to find out more about ISP and IP and how they are different from each other. What is ISP? ISPs provide a range of services, including − Internet connectivity − ISPs provide internet connectivity through wired or wireless networks. Customers are connected to the internet through technologies ... Read More
ISDN and PSTN are both communication protocols used for voice and data transmission over traditional telephone networks. However, there are some differences between ISDN and PSTN. ISDN, or Integrated Services Digital Network, is a digital communication system that allows speech and data to be transmitted over existing phone lines. PSTN, or Public Switched Telephone Network, is a traditional analogue communication technology that uses copper lines to transfer voice signals. Read this article to find out more about ISDN and PSTN and how they are different from each other. What is ISDN? ISDN, or Integrated Services Digital Network, is a digital ... Read More