How to Run the Easiest Social Media Audit?

Getting an audit of your social media marketing efforts is important, as it can help you identify areas for improvement and ensure that you're on track to meet your goals. In addition to allowing you to measure the effectiveness of your marketing efforts, regular audits can also help you understand how your social media platforms are performing. We'll walk you through the steps of carrying out an effective audit.

Due to the nature of social media, it is important that you keep up with the latest features and platforms so that you can effectively utilize them for your business. However, it is also important that you do your own analysis and monitoring so that you can determine what works and what doesn’t. This step-by-step guide will help you perform a comprehensive social media audit.

What is a Social Media Audit?

Social media audits are used to measure the effectiveness of your company's social media strategy. They also provide a comprehensive view of how the platform is affecting your business. An audit involves reviewing various metrics related to your social media presence. These include the number of people engaging, the location of your followers, and the campaign performance.

In other words, it is a process that involves collecting various data points about your company's social media presence. It can help you identify areas where you can improve your operations and increase the effectiveness of your marketing efforts.

How do I Perform a Social Media Audit?

Go through the below-given steps to know how to conduct a social media audit.

Start with the Basics

To keep track of all of your social media profiles, create a list of all of the platforms that you're currently using. You can also record your username and other details, such as the number of subscribers or followers, as well as any other key performance indicators that may be applicable to each channel.

Create a List of all your Social Media Accounts

After conducting a search on all of the major social networks, you might come across some unexpected results. For instance, you might find old test accounts that you should get rid of. However, finding old login details can be a bit challenging. In most cases, the legal department will have to step in to address the issue.

Analyze Each Profile’s Engagement

There are plenty of features that social media platforms have that allow users to collect valuable data. For instance, they can analyze the audience and reach, as well as the engagement metrics. This data can help you identify which platform is best suited for your business.

Define Specific Goals for Each Network

Setting goals is very important for any social media account, as it can help guide your efforts and keep you focused on achieving them. Having a clear understanding of what your objectives are will allow you to make informed decisions when it comes to setting goals and monitoring progress. For instance, if you want to boost brand awareness, you should set goals for Instagram rather than Facebook. However, if you want to increase sales, you should also consider other metrics.

Check-in on your Branding

While it's important to maintain consistent branding on social platforms, it's also important to check that your profiles "match" your creatives and promotional campaigns. Some of the details that you should include in your profiles are bio and "about.".

Find the Patterns

After you have collected all of the top-performing posts from each platform, analyse the similarities and differences between them. For instance, the type of post, the audience, and the time it was posted are all things to consider when looking at the data. In addition to these, other factors such as the media that was used in the post and the demographics of the audience are also taken into account to see how they are engaging with your business.

Understand your Audience on Each Platform

Understanding whom you're reaching on each platform is very important to ensure that you're making the most of your brand's potential. For instance, while Instagram gets a lot of attention when it comes to its e-commerce features, users tend to spend more on TikTok. Similarly, while Facebook is most popular for people aged 35–44, YouTube is for those aged 18–25.

Make a Plan

Although it can be very challenging to collect data through an audit of your social media accounts, don't let it distract you from the purpose of the exercise. The goal of the audit is to help you identify areas for improvement that need to be made in your social media usage. After you've completed it, set goals and develop a plan to achieve them.

Assess Opportunities from New Social Media Platforms

Even though some of the newer social media platforms may not have been around for a long time, they still pop up occasionally. For instance, if you are not sold on TikTok yet, but are still considering other opportunities there, being an early adopter of new platforms can help you stand out from the crowd. In your social media audit template, highlight the various platforms that you want to explore.

If you're not seeing the results that you're looking for in terms of increasing your reach and engaging with your audience, then start exploring other platforms. This will allow you to identify areas of potential growth and improve the effectiveness of your content. One of the most important steps that you should take is to conduct a social media audit every quarter. This will allow you to monitor the data that you've collected and make informed decisions.

Take Action: Update your Social Media Marketing Strategy

After you have gotten a good idea of where you stand, it’s time to think about how you can improve your social media performance. Take a look at new ideas and create a strategy that will help you build on what you learned from your previous content. For instance, if the video is a big success, create a specific strategy that will allow you to repurpose existing clips for shorter, 15-second videos.

There are no guarantees when it comes to marketing, but you can still make good decisions if you are willing to take risks. Having a regular social media audit will let you know if your strategy is working and if it needs to be changed. Before you start implementing a new strategy, make sure that you have a plan in place. This will allow you to keep track of all of your goals and keep them updated.


Getting the most out of your social media presence is a lot of work, and it can be hard to keep up with all of the changes that have occurred in the industry. A quarterly review of your online presence can help you get the most out of it. So start with the steps given in the article.

Updated on: 26-Apr-2023


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