- Tourism Management Tutorial
- Tourism Management - Home
- Tourism Basics
- Tourism Management - Introduction
- Tourism Management - Types
- Tourism Management - Terminology
- Tourism Management - Factors
- Tourism Management - Demand
- Tourism Mngmt - Motivation Factors
- Maslow's Pyramid of Motivation
- Consumer Behavior in Tourism
- Tourism Management - Plog's Model
- About Tourism Destinations
- Destination Awareness
- Tourism Management - Milieus
- Tourism Management Destination
- Tools for Destination Management
- Managing Tourism
- Tourism Management - Supply
- Tourism Functional Management
- Business Departments
- Market Segmentation
- Tourism Mngmt - Marketing Mix
- Tourism Mngmt - Products & Services
- Developing Product
- Product Development Phases
- Tourism Impacts, Trends, & Future
- Tourism Management - Impacts
- Tourism Mngmt - Trends & Future
- Tourism Management Resources
- Tourism Management - Quick Guide
- Tourism Management - Resources
- Tourism Management - Discussion
Maslow’s Pyramid of Motivation
An American psychologist and a professor of the 20th century, Abraham Maslow proposed a theory on the hierarchy of human needs. It can be depicted as a model of five basic motivational needs any human being has. These needs are −
Physiological (or Biological) − Need for air, food, water, shelter, warmth, and sleep, which are required for the survival.
Safety − Need for safety from harmful elements, freedom from fear, physical safety, economical safety, safety against accidents or their negative impacts. Safety may also manifest into security such as job security and financial security.
Social − Need for having a family, need for intimacy, friends and social groups. Need for belonging and being accepted and loved by others.
Self Esteem − Need of feeling accepted and respected by others, need for recognition and attention from others.
Self-Actualization − Need to realize one’s full potential. A human being requires to attain this need after all the above needs are satisfied.
This pyramid helps to understand the priorities of the human needs in the order depicted. As we can see, the tourism covers the bottom four levels of the triangle.
