SEO - Link Building


Link building is the SEO practice of obtaining links from external web sites to your own to improve both direct referrals ie. people clicking on the links and search engine ranking. Link building is all about increasing your site link popularity.

Web site Crawler will go to a site again and again whose ranking in Search Engine is high. You can verify this fact by putting your site on a high rank site. If your site link is available on a high rank web site then you have 99.99% chances that you site will be indexed with-in 24Hrs.

How to increase Link Popularity ?

There are various ways of increasing your web site link popularity. I'm listing out some important tips which are easily doable.

  • Submit your site in popular search engines manually. Don't go for automated submission.

  • Get your site listed in Open Directory Projects like, Getting listed in these directories will give your site a boost in link popularity and improve search engine ranking in other search engines.

  • Provide high quality content - people will naturally link to your site if you have what they want and no where is available.

  • Leverage your personal relationsrelations with other webmasters. Put your site link on their sites. One way links often count for more than reciprocal links.

  • Participate in Link Exchange Program. Find top 20 sites doing the same business and contact them for reciprocal links. Link exchange between unrelated sites might affect the ranking of websites in the Search Engine.

  • If you are subscribed in a forum and forum does not have any restriction to keep your site link as your signature then it can help you to increase your site popularity.

  • Submit your site to bookmark sites like DIGG, and Slashdot etc. Before submitting please go through their spam policy.

  • Write good articles in blogging sites and give few references of your links with-in that article.

  • Keep providing good content to your site visitors. Try to keep them busy on your site. If possible create forums, news letters, blogs etc.

There are other ways but you need to spend some dollars to go for such alternative.

  • Buy a place on high rank website where you can put your link.

  • Subscribe for google's Adwords program to drive traffic towards your site.

  • You can go for alternative advertising option to increase the number of hits on your site which will result in your site link popularity.