What's the meaning of the phrase 'what you seek is seeking you'?

As per the law of attraction propounded by philosophers all over the world "The universe will conspire to give you, what you seek intensely".

"If you desperately want something, the Universe offers it to you on a platter," says Modern-day philosopher Rhonda Byrne in her book, The Secret.

If you have a desire to look great, the goal should be to lose at least 10 pounds. When you have this strong desire, you will start feeling the vibrations of that burning desire and you make the idea a part of your life and ultimately achieve that.

Even before all these philosophers propounded this theory, the thirteenth-century Persian poet, and Sufi mystic Jalāl ad-Dīn Muḥammad Balkhī, known simply as Rumi said "Jise tum dhoondh rahe ho, wohi tumhe dhoondh raha hai....(kya aur kuch chahiye zamaane se?)" meaning "What you seek is seeking you".