What is Salesforce Lightning? 


The next-generation CRM platform and the user interface is Salesforce Lightning. Lightning helps businesses and associations flourish with the help of itself and its various parts. A component-based framework called Lightning (Salesforce Lightning) creates Salesforce apps. Salesforce Lightning promises to simplify the processes for creating Salesforce apps for business users who often need more programming knowledge. Businesses can manage customer data, sales activities, and marketing campaigns using Salesforce, a cloud-based customer relationship management (CRM) software. 

Salesforce Lightning

The next-generation CRM platform and the user interface is Salesforce Lightning. Lightning helps to streamline corporate operations with its easy new design, more productivity tools, and AI functionality. The Salesforce1 Platform (now called App Cloud), the company's platform for developing mobile apps, has seen a big overhaul owing to Salesforce Lightning, a set of tools and technologies (MADP).

Several Salesforce application development tools are included with Lightning and the Lightning Component Framework. Using cutting-edge Salesforce Lightning page layouts, these technologies assist developers in creating mobile apps. Salesforce Lightning Experience is an advanced, functional user interface (UI) that equips sales and customer service agents to close more sales quickly and provide better customer service.

What are the Features of Salesforce Lightning?

Different features of Salesforce lightning are proving themselves of great use to other firms and organizations in various sectors. Whether it is a company that produces cosmetics or deals with finances, Salesforce has got it all covered. Here are some of the most prominent features that we must learn about −

  • Lightning App Builder is a no-code development methodology and offers drag-and-drop functionality to make creating and customizing apps easier.

  • Tools and extensions provided by the Lightning Component Framework make creating standalone apps, reusable components, and customized Salesforce Mobile Apps possible.

  • Salesforce programs can more easily ingest data from any external source that complies with the Open Data Protocol, owing to the integration tool Lightning Connect (OData). 

  • The App Builder may access more than 300 partner components via AppExchange. User experience (UX) best practices are provided by Design System for developing mobile applications.

  • Graphical user interfaces (GUIs) that are tuned for speed are called Experience Builders. Administrators can create strong communities with Lightning templates and components and a visual, no-code development methodology.

Salesforce Lightning and Classic Salesforce

Salesforce Lightning and Salesforce Classic are two different things that are very closely connected. They have their prominent differences and, therefore, cannot be mistaken for each other. Veterans of Salesforce who are familiar with Salesforce Classic know that it lacks capabilities from Lightning, such as a contemporary UI, activity timeline, Einstein opportunity insights, and regular upgrades. Complete sales data and Einstein forecasting are the two qualities that Lightning and Classic have in common.

Salesforce Lightning is the default option for new users, even though Salesforce Classic is still accessible and supports current users.

Field Service Lightning in Salesforce

FSL or Field Service Lightning is another important term you need to familiarize yourself with. It enables effective on-site services by combining products, clients, and labor on a single platform. By distributing tasks to field service personnel wisely and regularly monitoring them, teams may also provide improved customer support, a key function of any customer relationship management (CRM) system like Salesforce.

Benefits of Salesforce Lightning?

Salesforce lightning is gaining popularity due to its ease of use and efficiency. The tools provided and the work done is both commendable in every way. Success can be certain if someone uses Salesforce lightning in their business or company. Here are some of the benefits of Salesforce Lightning that make it stand out from everything else in recent times −

  • The term "expanded forecasting" refers to using elements like forecast sharing, revenue and quantity predictions, territory forecasts, product and schedule date forecasts, and other configurable forecasts.

  • Stronger authentication and an additional security layer between the components provide increased security.

  • Each account or sales lead's activities and history are tracked using the activity timeline.

  • Advanced protocols for lead scoring, opportunity scoring, and support for marketing resource assignment for the proper customers or direct customer assistance are used in artificial intelligence (AI) integration.

  • A thorough site includes news, significant discounts, events, calendars, performance charts, and editable dashboards.

  • The best responsiveness on mobile devices and browsers is guaranteed via mobile optimization.

  • Users can edit and create new pages using the workspace layout.

88% of customers, according to the Salesforce State of the Connected Customer survey, expect businesses to speed up their digital initiatives. Organizations must come up with a practical solution to meet the new requirements of customer interaction and provide customers with the best experience. The Salesforce Lightning system is useful in this situation. With the Lighting tool, you can improve your Salesforce CRM's user interface, boost the efficiency of your sales and service teams, and grow your organization. Lightning supports simplifying business operations with a practical new design, more productivity tools, and AI functionality. Without writing a single line of code, you can use the Lightning component-based framework to create customized, responsive apps to increase employee productivity.

Conclusion

Salesforce Lightning is a cutting-edge platform that makes a variety of business activities easier. With Salesforce Lightning, even people without programming knowledge can use and develop fantastic applications. This powerful framework aids with the development of apps for Salesforce.com. Lightning activities enable straightforward access so that even business users without coding knowledge can use it effectively for successful applications. Salesforce Lightning is preferable because it provides a more contemporary UI and better, more sophisticated functionality to power your organization. Only the Lightning experience will guarantee that you have immediate access to any new Salesforce upgrades.

Updated on: 19-Apr-2023

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