What is Better as a High-paying Career, Digital Marketing or Graphic Design?

The rise of digital marketing has created a whole new industry, and people are starting to embrace it as a career option. It is expected that this field will become one of the biggest in the coming years. Due to the rise of digital marketing, organizations are now recruiting digital marketers to reach their target audiences. Individuals with good skills in this field are also getting recognition and are able to earn a decent salary. While graphic designing is regarded as a specialist job, many people are still going for it because it offers them a good career opportunity.

Digital marketing and graphic design are two of the most critical components of any business, and they play different roles when it comes to the customer experience. Before you decide to switch from one to the other, it’s important to understand what both do and how they can benefit your clients. This blog post will talk about the differences between digital marketing and graphic design, as well as why some people choose to do both.

What is Digital Marketing?

A digital marketing strategy is a process that helps marketers establish goals and develop a plan that will reach their intended audience. It also provides a framework for evaluating the effectiveness of their campaign. Everything about business is digital, and this has made it easier for companies to communicate with their customers.

A digital marketing campaign is a process that involves creating and distributing content through various digital media channels, such as websites, social media, and mobile applications. It can also be done through paid and earned media, as well as content syndication and email marketing.

What is Graphic Designing?

Most of you are probably familiar with what graphic design is, and if you are like me, you probably have a good understanding of what it is. You might think of magazines, billboards, vector graphics, and video games when you think of this profession. However, what is it, and what does it actually mean? For most people, it’s an expression of their own aesthetic.

The field of graphic design is regarded as the art of visual communication, which involves the combination of ideas, images, and words to convey information to a target audience. This type of work is commonly used in marketing and advertising.

Understanding Digital Marketing Pros and Cons

Digital marketing is one of the hottest career options in the country. Here, we have listed some pros and cons of digital marketing that one should check before choosing it as a career.

Digital Marketing Advantages

  • Due to the increasing importance of digital marketing in today's business environment, many people are considering taking on roles related to this field. While some skills may seem to be common between digital marketing and graphic design, there are several advantages to both.

  • There are many opportunities for professionals in digital marketing. One of the most common reasons people choose this field is its relatively low cost. This is because there are many free tools that small and medium-sized businesses can use.

  • Through digital marketing, companies can connect with their customers directly as they travel through their buying journey. It enables them to deliver the best possible content and offers at the appropriate time, on the channels that their customers spend the most time on. With the help of key performance indicators (KPIs), marketers can monitor their efforts and identify areas for improvement.

Digital Marketing Disadvantages

  • You must ensure that your staff members have the necessary skills and knowledge to effectively carry out digital marketing. The platforms, tools, and trends that affect the industry constantly change.

  • Getting the most out of your digital marketing efforts can be a time-consuming process. It's also important to measure the results of your efforts to see if they're contributing to your business.

  • Even though you can easily reach a global audience through digital marketing, you're up against fierce competition. This can be a challenge for any business to stand out from the crowd and grab the attention of consumers.

Understanding Graphic Designing Pros and Cons

Graphic design is one of those jobs that requires a high level of creativity. Let’s check some advantages and disadvantages of graphic designing −

Graphic Designing Advantages

  • Compared to digital marketing, graphic design requires a higher artistic level, but it can be harder to break into compared to other fields. Since fewer people are interested in working in this field, there is less competition. This means that you can charge higher fees for the services that you offer without having to spend a lot of money on startup costs.

  • A well-designed graphic design strategy is very important for a company to establish its brand identity and stay consistent throughout its marketing efforts. This strategy can help improve the company's brand recognition and reputation.

  • Most people are drawn to graphic design due to its visual nature. As the creator of such imagery, you’ll likely end up being recognized for your work.

Graphic Designing Disadvantages

  • Being a graphic designer can be very challenging, as it will likely not allow you to earn a lot of money and become rich. Even though there are many people who can make a decent living from their work, you may not be able to enjoy the luxuries that come with being a designer due to the high cost of living in certain regions.

  • As a graphic designer, you can consider what your clients like and don't like, and this can affect the way you create. This is why it's important that you balance the needs of your clients with the aesthetics of your work. Unfortunately, this can be very challenging, as you may have to create a design that doesn't feel like the one you would have chosen.

  • Getting the job done properly requires a lot of attention and focus. Without the necessary skills, many freelancers end up not being able to earn a living. It’s important to note that many people who work as freelance contractors don’t make their living solely from their work. They often take on other part-time jobs to earn more money.

Salary: Digital Marker vs. Graphic Designer

The average salary of a digital marketer in India falls around Rs. 4 lakh per annum. It can vary based on the experience and skills of an individual. With experience, the salary increases accordingly as per the industry standards.

The average salary of a graphic designer in India falls between Rs. 2 to 3 lakh per annum. This can vary based on the experience and skills of an individual. With experience, the salary increases accordingly as per the industry standards.


Although there are various perks and limitations associated with certain jobs, digital marketing is considered to be one of the most lucrative in the industry. It is expected to grow even further due to the increasing number of companies that are willing to spend big on it. Besides this, digital marketing also has several other areas that it can be explored, such as social media marketing, search engine optimization, and content marketing.

Although graphic designing is regarded as a specialist field, it has many limitations and disadvantages. In addition, if you plan on building a career in this field, you need to be at the top of your game. This is because it doesn’t have any further branches and provides a quick feedback opportunity. There is no denying that good design can be useful in marketing, but it is a one-shot opportunity.

Updated on: 24-Mar-2023

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