Why is Digital Marketing in High Demand?

Data gathered exclusively for Marketing Week shows that the demand for social media jobs and expertise is rising at the highest rate, making digital marketing roles among the fastest expanding in the sector.

Consumer behavior has altered significantly during the past 12 months as a result of the pandemic compelling people to stay at home. Brands have responded by refocusing and increasing their spending on digital platforms, which has had a significant impact on the labor market.

Most students don't necessarily envision themselves in a job in digital marketing when they're in school. Yet, when you look at the options available in this fast-paced industry, it becomes clear that the future of a career in digital marketing is bright and will remain so.

Reasons for the demand for digital marketing

Affordable and effective

One of the most important elements that contribute to the increased demand for digital marketing is cost-effectiveness. This is so that firms can more affordably achieve their marketing objectives than they could with more conventional marketing strategies thanks to digital marketing. For instance, digital marketing initiatives like social media advertising, email marketing, and search engine optimization (SEO) are significantly less expensive than conventional marketing strategies like television, print, and radio advertising.

Businesses can save money by only advertising to customers who are most likely to be interested in their goods or services thanks to the highly targeted audiences that digital marketing campaigns can reach.

High reach

Digital marketing tactics have no boundaries or restrictions, in contrast to traditional settings. These cutting-edge methods can reach clients across national and geographic boundaries with the use of digital media. Digital marketing helps firms reach the right audience at the right moment, regardless of where in the globe they are and when they are browsing related goods or services. With the aid of this cutting-edge methodology, businesses can follow clients through every stage of their journey while spending less money overall.

A large pool of potential clients is accessible to enterprises thanks to great reachability. But with so many companies competing for customers, it's critical to stand out from the throng. This calls for a carefully thought-out digital marketing plan that takes into account elements like target audience, messaging, and the use of pertinent keywords.

More customer base

It is important to use digital marketing to draw in and keep customers. It entails several actions, including beginning a blog, holding webinars, maximizing search engine optimization, utilizing social media, developing affiliate networks, and interacting with clients through chatbots. These processes assist marketers in determining the wants and needs of consumers so that businesses can modify their goods and services accordingly.

Increasing a company's consumer base through digital marketing might have its drawbacks. Digital marketing is more demanding as a result of the greater competition it brings, even though it offers more potential for success and growth. Here are a few ways that having a wider consumer base might complicate digital marketing.

Measurable outcomes

Brands whose principal revenue stream is from their online presence, as opposed to traditional business techniques, can track conversion rates in real-time. With the aid of this knowledge, they can refine their future tactics and determine what caused the conversion. Technologies like SEO, social media and email marketing open up rapid and efficient avenues of engagement with customers, raising the likelihood that they will convert.

Businesses must have a clear grasp of their marketing objectives and how they relate to the larger business goals to achieve measurable outcomes. As a result, companies must create SMART (specific, measurable, achievable, relevant, and time-bound) marketing goals and establish Key Performance Indicators (KPIs) to monitor their progress.

Intensified engagement

According to research, India had a 54% smartphone penetration rate in 2020, and that number is predicted to rise to 96% by 2040. Mobile phones are undoubtedly a necessity today, whether they are used for personal or professional purposes. Today, businesses target smartphone users and analyze their online behavior to offer the right support. This improved level of client interaction, which was lacking in former times, is made possible by the simplicity of communication.

Businesses must produce compelling content that is relevant to their target audience to capitalize on the increased interaction. For this, you need to be able to generate content that appeals to your target audience and have a thorough awareness of their wants, preferences, and pain points.

High-demand skills in digital marketing

Working in the creative, diverse, and dynamic industry of digital marketing offers prospects for great income potential, as well as remote or flexible employment options. Digital marketing enables people to take advantage of the wide range of advantages the career gives, in addition to greater employment growth and a promising job outlook, as well as a means of developing skills for better job opportunities.


The primary part of digital marketing is frequently seen as content. Content management includes writing for the web, editing, and proofreading content, all of which are essential talents for any successful digital marketer. Content is a tool for attracting, engaging, and retaining an audience to grow business, whether you're targeting consumers by writing SEO or SEM copy or using video and automation to obtain higher awareness.


The practice of SEO, or search engine optimization, involves making changes to your website to raise its visibility when users look for goods or services associated with your company on Google, Bing, and other search engines. Content marketing, guest blogging, and link development through social media marketing and high-quality content are examples of common SEO methods used in digital marketing.

The collection of methods, tactics, and strategies known as SEM, or search engine marketing, aid in enhancing a website's or web page's visibility in search engines. Website names and URLs, page content, meta tags, link properties, usability, and accessibility, as well as page design, are some examples.

Video marketing

With almost 86% of firms adopting video as a marketing strategy, video has emerged as one of the most popular content formats. This talent is in high demand for digital marketers. Because video delivers improved conversion rates, engagement rates, SEO rankings, and levels of trustworthiness, it is becoming increasingly popular among organizations. Digital marketers don't necessarily need to be experts in video creation, but understanding the fundamentals of how to record and edit movies that introduce goods and services to prospective clients can be helpful to an employer.

Analysis of data

Analytics will always be essential to any digital marketing strategy since they enable you to create campaigns based on data-driven decisions. Incalculable value can be derived from data and analytics. An easy method for tracking and reporting data is made available by tools like Google Analytics.

The bottom line

Due to several considerations like high reachability, a growing client base, the requirement for demonstrable results, and increased engagement, digital marketing has grown more and more demanding. Businesses need to invest in high-quality content creation, effective consumer engagement, data collection and analysis, and ongoing strategy optimization in order to flourish in today's digital environment. While digital marketing might be difficult, companies that are prepared to put in the time and money needed to succeed will have a better chance of thriving in today's fiercely competitive market.

Updated on: 21-Apr-2023


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