Why Are People Choosing a Digital Marketing Career?

A career in digital marketing can provide you with a great opportunity to explore the world of business. The technological advancements that have occurred over the years have greatly exceeded our expectations. Not only have they created new jobs, but they have also helped people gain a deeper understanding of the world of business. As per the Simplilearn website, the global digital marketing market is expected to reach a value of over $24 billion by 2028. It is predicted that there will be around 6 billion internet users in 2027.

The main reason why people choose digital marketing as a career is because of the increasing number of users. Due to the popularity of smartphones and tablets, people are more likely to spend their time looking at their devices instead of the people around them. This has led to a wide range of opportunities for people who are interested in becoming part of the digital marketing industry.

Before you start working in the field, it’s important that you understand the various specialties that are available to you.

What is Digital Marketing?

Digital marketing is basically promoting and reaching a number of people to grow your business using the internet and digital platforms. Social media platforms are the most commonly used to promote products and services. Facebook and Instagram are some of the most widely used social media platforms for digital marketing.

The rise of digital marketing has revolutionized how businesses are conducted. It has allowed them to reach out to customers and conduct marketing activities online. Besides being able to create and manage various marketing programs, digital marketing also helps companies conduct consumer feedback surveys.

Why Are People Choosing Digital Marketing as a Career?

Despite the various issues that the traditional marketing industry has faced, we are still optimistic about the future of digital marketing, as it can help businesses reach their goals and attract more people. This is why many people are still interested in learning more about how to use digital marketing.

One can learn digital marketing without depending on a degree, there are online courses that can help. It is a career option that doesn’t ask for any technical or specific background. One can work for big firms or as a freelancer without depending on companies. It is one of the best career options to grow into. You need to complete at least a digital marketing course to start learning. It provides an introduction to the concept and how it can help you start your career.

Are Digital Marketers Getting Good Pay?

Yes, digital marketing is one of those career options that pay well for professionals. They can work full-time or as a freelancer. The pay scale in digital marketing ranges from 2 to 3 lakhs per year to 14 to 15 lakhs per year, depending on various factors.

The salary of a digital marketer increases gradually as you progress through the ranks and become more involved in the industry. The salary range for different digital marketing managers and content writers is also different. There are a number of job profiles in digital marketing that you can choose from. All profiles have different pay scales depending on experience, position, and other factors.

Job Roles in Digital Marketing 2023

You don't need a specific skill set to start working in digital marketing. It is very easy to find job opportunities in this field, as businesses rely on the internet to promote their products and services. After you have completed the course, you can start looking for other opportunities. There are various courses and options available in the field. Check out some of the best job profiles in digital marketing −

Content Writer

A content writer's job falls under the umbrella of digital marketing. Content writers are basically the ones who need to do research and write content on given topics. It includes technical and non-technical writing. One has to write about various niches such as fashion, food, travel, and others. They can work as an ad copywriter, social media post writer, or script writer based on their skill set. A content writer's salary starts from 2 to 3 lakhs per annum and can go up to 8 to 10 lakhs per annum.

Digital Marketing Executive

A digital marketing executive is responsible for planning, implementing, and managing the overall strategy of a company's digital marketing efforts. They also oversee the training and development of other members of the team. The salary at entry level for a digital marketer falls between Rs. 2 and Rs. 3 lakh per annum.

Search Engine Optimization (SEO)

A search engine optimization specialist is responsible for generating targeted traffic to a website and placing it on the top page of search engines. This individual should have the necessary skills and knowledge to analyze and rank websites according to search terms. At the entry level, the salary of an SEO specialist is around Rs. 3 lakhs per year.

Social Media Manager

If you're a fan of social media and have a lot of followers, then you might want to consider working as a social media manager. This role involves overseeing a company's social media strategy. The goal of a social media manager is to help brands reach their goals and improve the way they interact with their customers. At the entry level, a social media manager's annual salary starts around Rs. 4 lakhs.

Search Engine Marketing Specialist

Search engine marketing specialists are responsible for managing paid ads on various search engines. If you have good analytical skills and are not afraid of numbers, then search engine marketing may be a good fit for you. You'll need to have the necessary technical skills to perform effective search engine marketing. These include knowledge of search algorithm development and coding concepts. At the entry-level, an SEM's salary is around Rs. 3 lakh per year.


Digital marketing is one of those career paths that is gradually growing in popularity. The main reason is that anyone can start a career in this field without depending on any background knowledge. The salary at the entry level is low, but gradually it becomes better. There are a number of big companies that are hiring digital marketers, hence, the job demand is high in this career.

Even though digital marketing is a growing field, it can be done on a part-time or freelance basis. Some of the tasks that can be done include social media management, website analysis, and writing SEO-driven content. There are many jobs on the market, but there are also fewer individuals who are willing to work in this field. Because of this, the scope for digital marketing jobs is immense.

Updated on: 27-Feb-2023


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