Which Career to Choose SAP or Digital Marketing or Data Analytics?

Choosing a career path is one of the most important decisions that you will make in your life. There are several potential routes to take, and each has its pros and cons depending on individual preference. In recent years, some of the more popular choices have been SAP, Digital Marketing, or Data Analytics. Each offers unique career opportunities as well as different levels of pay and job satisfaction.


Founded in 1972 as System Analysis Program Development (Systemanalyse Programmentwicklung) and subsequently abbreviated to SAP, the company imprinted its mark on the software industry with the introduction of its iconic R/2 and R/3 programs. This established SAP as the enterprise resource planning (ERP) software leader. SAP S/4HANA carries this legacy forward by leveraging in-memory computing to efficiently process large data sets and supporting advanced techs such as AI and machine learning.

Digital Marketing

Digital Marketing is the marketing of products or services using digital technologies, mainly on the internet. It also involves mobile phones, display advertising, and any other form of digital media.

Digital marketing methods such as search engine optimization (SEO), content marketing social media optimization (SMO), and pay-per-click (PPC) are used to increase brand awareness and promote a company’s product or service. These strategies can be used together or separately to optimize your online presence and reach customers all over the world.

Data Analytics

Data Analytics is the science of analyzing raw data in order to draw conclusions about that information. It involves applying statistical techniques, and computing algorithms and making inferences from available data sources such as databases or web-based applications. Data analytics can be used to reveal patterns and trends within large datasets that would otherwise remain hidden.

Career Overview: SAP

SAP software is used for what?

With SAP’s integrated enterprise systems, companies can also benefit from scalability and flexibility. They are able to quickly scale up or down as needed, making it easier to adjust operations in response to changing market conditions. Furthermore, businesses gain the ability to easily and cost-effectively customize their software solutions based on their specific needs – without having to invest in additional IT infrastructure or staff resources.

ERP systems allow companies to access real-time data across all departments, helping them make faster and more informed decisions.

What does it take to become an SAP consultant?

You will need several years of experience working with SAP software to become a consultant. A degree in information technology or management information systems is the best way to become an SAP consultant. You can also complete an SAP certification program to succeed in this field.

SAP Consultants: What do they do?

Using SAP software effectively is a vital task for SAP consultants. In addition to providing expert advice and support, SAP consultants can also serve as project managers, process analysts, and system administrators, among other roles. They can work in a variety of roles.

Sap consultants typically perform the following duties

SAP consultants specialize in various aspects including business process integration, customizing existing applications, creating new functions or applications from scratch, and administering software upgrades.

Salary of SAP consultants

The salaries tend to range from 4 lakhs per annum for freshers and experienced professionals can command a salary of up to 12 lakhs per annum. SAP consultants who specialize in specific modules such as SAP ERP, CRM, PLM, or BI may draw higher salaries than generalists. Experienced project managers with expertise in multiple modules may even command salaries upwards of 20-25 lakhs per annum.

The SAP career path, objectives, and opportunities

With SAP you have several options for advancing your career. You can begin with a degree in IT or business administration, or pursue certification through SAP courses. With experience and specialization, you may become a manager, instructor, or trainer for the software

Career Overview: Digital Marketing

Is there any future in digital marketing?

Traditional marketing still holds its place, but digital marketing's affordability and analytics capabilities are leading the charge. Data-driven decision-making makes it easy for managers to show their value, and for leaders to identify successful formulas for replicating success. With this approach, future campaigns can benefit from facts instead of guesswork.

Do digital marketing jobs have a high demand?

By 2028, the Digital Marketing market will grow by 32.1%, reaching a value of USD 24.1 billion, a CAGR of 32.1%. There will be close to 6 billion internet users by 2027, increasing the demand for skilled digital marketers. According to LinkedIn, Digital Marketing is also one of the top skills to learn in 2023 to boost your career. Now is the perfect time to gain new skills and start your career!

Is there a demand for digital marketers?

LinkedIn states that the "Digital Marketing Specialist" role is listed in the top 10 most sought-after positions, with 860,000 job openings. A range of digital marketing expertise is required, including social media, content strategy, SEO, analytics, and more.

This sector is suffering from a skill gap due to the vast number of facets necessary for digital marketing strategies; a LinkedIn survey found a deficit of about 230,000 professionals in major cities in India.

How much does a digital marketer make on average?

The average salary for a Digital Marketer in India is around ₹ 5.0 Lakhs per annum. This figure can vary greatly depending on the marketer's experience level and industry, with salaries ranging from ₹ 2.8 Lakhs to as much as ₹ 9 Lakhs per year.

Those working at larger companies tend to earn higher wages than those who are self-employed or working with smaller firms. In addition, digital marketers may receive additional bonuses or commissions based on their performance or sales targets achieved by the company they work for

Career Overview: Data Analytics

Benefits of being a data analyst

Data analysts have some of the most sought-after skills in today’s job market. Companies need data to make informed business decisions, and data analysts are the professionals who can provide it.

One of the greatest advantages of being a data analyst is its relatively high salary potential. According to 2020 PayScale figures, data analysts earn an average yearly salary of $60,000 per year—making this role one of the highest-paying jobs within IT and tech industries.

Qualifications and skills required

Data analysts typically have a strong educational background in mathematics, statistics, and computer science. They often also possess advanced degrees such as Masters’s or Doctorate degrees in these fields.

Data analysis requires excellent knowledge of algorithms and coding languages such as SQL and Python, so proficiency in these areas is highly beneficial when pursuing a career in this field.

Is there a demand for data analytics jobs?

The answer is a resounding yes! With the growing number of businesses turning to data-driven decision-making, there is an ever-increasing demand for talented individuals who can analyze and interpret large datasets.

Data analysts play a critical role in helping organizations understand their customers better, identify new opportunities to increase profitability, and ultimately make better business decisions.

Salary expectations

vary widely depending on the type of job, location, and experience. Generally speaking, entry-level data analysts earn between Rs. 20,000 to 30,000 per month in India. Experienced professionals can command starting salaries from Rs 35,000 to 50,000 per month or more for positions with leading software firms like Microsoft and Oracle in metropolitan cities such as Mumbai and Bangalore.

The highest-paid data analyst jobs are those with corporate giants such as Google where professionals can easily make over Rs 100,000 a month in salary.


The career path that you choose should depend on your interests, strengths, and weaknesses. SAP is a powerful ERP system that can help businesses better manage their resources and operations. Digital marketing is ideal for those who have creative minds, as it involves creating content to attract customers online. Data analytics is great for people with analytical and problem-solving skills who want to work with data sets in order to gain insights from them. Ultimately, the career path you choose depends on what types of tasks excite you and which ones fit your skill set best.

Updated on: 06-Apr-2023


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