Strategies For Creating High-Quality And Relevant Content To Avoid Thin Content Issues

While using Google, have you ever ended yourself on a site that seemed to serve no purpose? The words on the page flit vaguely about an argument without ever getting to it.

Content marketers are pressured to provide material across a wide range of subjects. That's understandable, and you certainly can't blame them (or yourself). They might have to stretch themselves too thin to use their limited resources, such as time or personnel, for writing. Sadly, the articles do not live up to their promises.

One issue is that Google views this kind of information as "thin," so it's unlikely ever to rank. If Google penalizes a site for having insufficient content, it may not be easy to recover. Although it is preferable to keep your website free of thin material completely, some may have crept in unnoticed.

What Exactly is "Thin Content"?

Unhelpful is the greatest way to define thin content. The reader will get nothing from it and it may even mislead them.

Google views thin material as poor quality and lacking in depth. It demonstrates that less effort was used to produce the information; the text may have been plagiarized in certain cases. Due to Google's opaque algorithm, deducing the precise signals used to identify thin content is difficult.

We focus instead on what it is that people need. You want to steer clear of the opposite.

Studying Google's quality guidelines for website development is the greatest approach to learning what counts as "thin content" in Google's eyes. Google recommends the following features for high-quality websites in their guide −

  • Create one-of-a-kind articles written by industry professionals.

  • Do not rely on pre-packaged material.

  • Ensure there are no spelling or punctuation issues by thoroughly editing the material.

  • Don't trick Google into ranking your site higher using spammy SEO techniques like keyword stuffing.

  • Conversely, some sites provide very little information.

  • Rely on a material stolen from other websites.

  • Invest in material that every other website owner is also buying.

  • Have a lot of mistakes and grammatical faults and be difficult to understand.

  • Use deceptive link-building and other unethical SEO practices to influence Google's rankings.

Tips for Recognizing Thin Content

Do you recall my previous remark about a content audit? Finding examples of thin material on your site begins there. Inspect your existing resources thoroughly and evaluate them in light of the problems above. You may do this with a handful of different instruments. Examine how they aid in the discovery of filler material.

Frog Crying

Web pages may be scanned with the help of Screaming Frog. Crawling all of your indexed URLs (as you would expect) will provide a report on various aspects of your site. You may begin your search for thin content using the title, URL, word count, metadata, and other metrics provided.

Manual labour is required after you obtain the report, but it's doable. You can tell whether a page has thin content by looking at its word count. You might find duplicate or similar information by searching for titles or URLs similar to the ones you already know.


You may receive a comprehensive content analysis by conducting an audit with MarketMuse. You may check your content's SEO potential using MarketMuse's semantic analysis. It offers advice on how to improve and flesh out thin articles.


Finding all instances of duplicate material on the web might be a little more of a challenge. One may do this with the help of a reliable plagiarism checker. You may use the free version of Copyscape to examine a single page for similarities to the original. If you upgrade to their paid plan, they will inspect your website.

You should not feel guilty about plagiarising other people's work or anything. Someone may have copied material from your site without your knowledge. Your material on another site might harm your rating since Google cannot determine which site had it first.

How Can I Thicken up my Content?

We've determined that "thin content" refers to the material of little interest or worth. To avoid a thin content penalty, it is important to provide material that will make your sites stand out to users and Google.

This generally means including more in-depth information that people find useful, additional images, expert comments that back up your claims, original research, etc. Still, the specifics may vary based on the sort of content you give. Let's look at some concrete strategies you can utilize to avoid producing thin content and instead create fantastic material that customers like.

Some approaches to strengthening and preventing weak writing −

Establish credibility as a legitimate business or product name

The lack of trust is at the root of many current SEO troubles. Google knows the prevalence of fraudulent websites created by incompetent individuals or blatant crooks. Thanks to consistent algorithm modifications, Google has been aggressively combating spammers and online fraudsters. It's a reflection of how people generally feel about the things they do and buy online.

People are wary of being scammed. Therefore they hunt for indicators of reliability while visiting a website. This lets customers know whether they are dealing with a legitimate business or a scammer attempting to steal their credit card information. If consumers trust this source the most, it should score highly in Google's results, since this is what Google ultimately wants to represent: how useful users find material.

Finally, you need coverage of your work and skills in third-party publications, which Google values more highly than any self-written ode to your greatness. While it may seem tempting, purchasing links or mentions or participating in link schemes is not a good idea since doing so might affect your reputation with search engines like Google.

Create a website that is easy to navigate and looks professional

The colors and layout of your website may have a significant psychological impact on potential customers. Visitors' perceptions of your company's reliability may be negatively influenced by the colors you use. The same holds for poorly formatted, outmoded designs. Spam filters may flag websites that appear like they were designed in the early 2000s. If this happens, your conversion rates will be lower than they might be, and at worst, you may lose all credibility with new leads forever.

Restrict the abundance of commercials and connections to affiliate programmes.

Too many advertisements or affiliate links might also make users distrust your site. After all, people would dislike your business if you attempted to sell to them. Google has also clarified that useless affiliate material fits its definition of "thin content." Finally, even if your content is not thin, your rankings may suffer if your website loads slowly due to too many external scripts from ad networks.

Fourth, don't use sneaky formatting tricks like cloaking or obscuring links

You shouldn't resort to deceptive or dishonest methods to attract and keep consumers. Some common methods include hiding your links entirely or making the colour of the link match the site's backdrop. Companies who are honest and upfront with their customers tend to do better in search engine rankings.


Since it encompasses so many distinct forms of content problems, thin content may be difficult to address. It will take more than one pass through your site assessment and proposed solutions to identify and eliminate every possible issue. It is best to review your site problem by problem to ensure you have covered everything. Transform that mediocre writing into something outstanding.

Updated on: 06-Apr-2023


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