How to Repurpose Content for Diverse Platforms?

As a responsible content marketer, you have left no stone unturned in creating engaging, targeted, and impactful content for each of your campaigns, web pages, and social media posts. It’s a good habit to create unique content for your diverse content needs, not only in the eyes of your visitors but search engine crawlers too. We all are aware of the fact that duplicate content affects our website health, hampering your search engine rankings and website traffic in the long run.

But what if we say, you can repurpose your content? You heard that right. But here’s the catch! Even if you are repurposing your previously published content, it’s important to add a fresh perspective to it. Besides, experimenting with new strategies and approaches for different channels would also be a good idea. Recycling your old blogs and articles with a fresh vibe can also help you upgrade your information and dig deeper into the subject, thus delivering higher value and customer engagement.

Benefits of Repurposing Your Old Content

“Repurposing” is just a new content marketer’s term for recycling older content. It is not just about rephrasing a few sentences and changing the headlines of your existing articles. The advantages are far deeper. Repurposing gives you an opportunity to breathe new life into your older content by adding higher value and a fresh purpose. It ensures that your existing content is not losing its value by lying hidden under an enormous pile of new articles or being pushed into your archives.

Some of the benefits of recycling one’s older content include -

• You can save time and money − By repurposing your old content, you can save time and money, and even human resources, thus allowing your content marketing team to focus on other vital projects. You don’t need to spend your valuable time searching for and researching fresh topics.

• Boost underperforming content − At times, older content may not receive the reach or response we expected. Therefore, recreating your older topics and giving them a fresh purpose may boost website reach, thus bringing in more potential leads. As a result, even the poorly performing content may receive the attention it deserves. You can try experimenting with new platforms, that is, by modifying your underperforming content for a different channel. Who knows, it may receive an unexpected response in that new platform!

• Reach new audiences − When you are publishing new content for different channels, each of them would have a specific objective or purpose. By having unique goals for every different platform, you can make the necessary modifications to your existing content and target them for specific audiences. You can also understand the types of customers each platform has, thus fine-tuning your content’s tone and value. It helps you to create higher audience engagement and expand your market presence.

• Improve the quality of your backlinks − If you can repurpose your existing content for channels other than your website, such as Facebook, Instagram, or SlideShare, you have a higher chance of creating better-quality backlinks. It can boost your website traffic too.

• Boost your industry profile − While creating specific content, your focus should be on whether it is building your brand authority on a specific topic. So, if you create content for multiple channels, it shows your authority and credibility, proving your industry expertise on a particular subject or topic.

• Increase your ROI − By repurposing your existing content, you are actually increasing its lifespan. This, in turn, means you are driving more mileage and traffic from it, thus increasing your conversions and ROI for this upgraded content.

7 Ways to Repurpose Your Old Content for Different Channels

Before starting to make modifications to your existing content right away, first, you need to understand what you need to change. To help you make effective content-recycling strategies, here are some helpful tips.

1. Blogging

Sometimes, blogging is the easiest way to start with. You can create high-quality content if you can think of strategic ways to fine-tune the following -

• Upgrade any statistics cited in your old posts.

• Check whether your blog posts are optimized for SEO with your targeted keywords.

• Add new internal links to your recycled blog.

• If the graphics of your old blogs are dated, update them.

• Update your call-to-action buttons if you have any new campaigns or content offers.

2. Convert your Blogs into Videos

Boost your YouTube channel's growth by updating enough content and also increase your brand awareness. Try creating videos by working on your old blog post topics and giving them a fresher zeal. In this way, you are saving time by conveying similar ideas on the same subject matter while also maintaining your uniqueness of presentation style.

3. Design Impactful Infographics From Your Existing Content

Infographics have a different appeal as they can quickly convey the desired information impactfully. By creating engaging infographics from your available content and submitting them to guest portals, you can reach a wider audience.

4. Create engaging Twitter Threads From Your Available Blog Posts

Currently, Twitter has one of the most highly-consumed content, and it can reach audiences of all categories and age groups. Instead of wasting time thinking of new topic ideas every time, go ahead and recreate your existing content, such as by turning key takeaways from your old blogs into Twitter posts.

5. Turn ebooks into Fresh Blogs

If you need to republish your ebook content, you need not necessarily recreate all its sections or chapters. You can simply work on its key takeaways and publish those ultra-targeted, bite-sized information as blog posts.

6. Convert your Social Content and Blogs into Newsletter Content

Newsletters create a high impact on your audiences, thus boosting conversions. Your blog post information or key points can be your newsletter content. In this way, you can deliver higher value to your email recipients, thus boosting website traffic.

7. Record New Podcasts From Your Available Content

Not everybody is a reader or a video lover. Some love to listen to audiobooks too. Reach a larger target audience by creating engaging podcast episodes from your available content. In short, help those audiophiles find your brand and your amazing products through your impactful podcasts.

Final Words

Isn’t it wonderful to save time in exploring and searching for new topics and ideas every time you create new content for different channels? Recycling your old content can save time and money, allowing your content marketing team to focus on more important tasks and projects. However, as pointed out earlier, use this technique with discretion, and try putting in a little effort to give your existing content a fresh perspective and outlook.