Best Practices for Selecting Relevant and High-Traffic Keywords for A Website

Search engine optimisation keywords are the words and phrases that help visitors locate your website via search engines. Websites optimised for search engines use SEO keywords often used by their target audience, allowing them to find the site via a search. Seo relies heavily on keywords, which is why they are one of its primary focus points.

That is to say; if you want people to discover your website amid a sea of Google results, you need to anticipate how they would search for the goods and services you provide. If you use keyword SEO, your site will rise above the competition.

Because of this, creating a list of keywords is a crucial initial step in every SEO campaign. When it comes to effective search marketing, keywords are the backbone. Investing the time and energy to ensure your SEO keywords are highly relevant to your audience and efficiently structured for action is worth it since keywords are the basis for all your other SEO activities.

In what ways may keyword optimisation improve search engine rankings?

Attempting to rank well for certain keywords might be difficult. If you're starting with SEO, the process might initially seem murky. We've defined it as selecting keywords that will cause your site to rank well in response to certain queries. Yet, how do you determine which terms would achieve this goal?

Bloggers and content creators may use a variety of approaches when tasked with this. Google Analytics and Google AdWords are two free tools that some may utilise.

But, additional tools are available, such as the Keyword Research Toolkit provided by Semrush, which has everything you need to make your keyword strategy as efficient as possible.

Advice on Keyword Optimization

Better search engine optimisation (SEO) and the likelihood of having your content appear towards the top of search results—attracting more visitors, leads, and customers—can be attained by careful attention to keyword optimisation. We've compiled a list of six keyword optimisation guidelines for your content strategy to assist you in your preparation.

Check Your Existing On-Page SEO

Assess your present on-page SEO strategy to evaluate where you are. This audit should pay special attention to the following details −

You can inform Google of the topic of your pages by using title tags. Make sure each one is different and that it's the right length (50 to 65 characters).

Meta descriptions are brief summaries (between 100 and 155 characters) that appear in search engine results under your website. Your page's meta description has to be descriptive without being too wordy.

Header tags − Rather than using bolded ordinary text for headers, use the appropriate HTML heading and subheading elements (H1, H2, etc.). Header tags are a particularly important part of a website's meta description since search engines use them to determine the content of a page.

Your URL should be brief, easy to remember, and include keywords related to the page's content (maybe from the title).

Images  Search engines consider the file names and alt text for images when choosing how to rank and categorise your content. In addition, these will make your website easier for people with disabilities to navigate. Always use appropriate and consistent naming conventions for picture files and alt text.

The meat of the matter  Is it interesting and timely, or does it need updating? Does it have at least 300 words? Poor material that doesn't keep a visitor on the page for very long tends to rank lower than high-quality content that does.

Double-check any external links to ensure they still go to the intended content. Having a few high-quality internal links with relevant and descriptive anchor text is typically a good idea, and connecting to competitors' material is usually to be avoided.

If promotion is a major focus, include social network accounts and share buttons in your site's design.

After assessing and making any improvements to your present pages and techniques, you can next begin to hone down on keywords.

Research Keywords for Your Website

You should study the potential keywords you're considering employing for your site, either by trying various search phrases in different browsers or with the help of an SEO tool.

You may start by listing relevant terms and phrases, which you could use to type into a search engine or other resource methodically.

Gather statistics for each term on your list. What terms are most often looked up? And which ones have the highest rates of return? More similar keywords might be discovered with the use of SEO tools.

Three, Design a Road Plan for Your Keywords

When applied to a whole website, keyword mapping becomes a powerful tactic. After compiling a list of keywords related to the site's subject matter, you may analyse each keyword and a sitemap to determine which page each keyword should be assigned to.

The goal of keyword mapping is to avoid overloading the home page with keywords or utilising the same set of phrases across many pages.

You need to consider the context of each page on your site before deciding where to employ a certain keyword. Find out what sets your page out and organise the keywords accordingly.

You may do a Google search for each phrase and see what comes up, or you can look for similar words for each. You should utilise a keyword on a website with content comparable to the first page of search results for that phrase.

Optimize Your Webpage Using Keywords

After selecting keywords and identifying target sites, the next step is to include those terms in the text. This is simple for a few categories of keywords.

Altering an H2 subheading from "Which Shoes are the Best?" to "The Best Long Distance Running Shoes" is one easy way to include the keyword phrase "best long-distance running shoes" in an article on marathon running shoes.

The second hint is when it appears hard to work on a certain keyword without resorting to clumsy phrase construction.


After settling on a set of keywords, monitoring their performance and assessing the data is important. Always look for new keywords your rivals may utilise and trendy terms or phrases. Try to include your keywords in the text wherever feasible. Use your keywords in your website's meta tags, page titles, and body copy to increase your site's visibility. Use keywords throughout your material to increase your chances of being discovered by your intended audience.

Updated on: 06-Apr-2023


Kickstart Your Career

Get certified by completing the course

Get Started