Data Structure
Networking
RDBMS
Operating System
Java
MS Excel
iOS
HTML
CSS
Android
Python
C Programming
C++
C#
MongoDB
MySQL
Javascript
PHP
Physics
Chemistry
Biology
Mathematics
English
Economics
Psychology
Social Studies
Fashion Studies
Legal Studies
- Selected Reading
- UPSC IAS Exams Notes
- Developer's Best Practices
- Questions and Answers
- Effective Resume Writing
- HR Interview Questions
- Computer Glossary
- Who is Who
Is Taking Up Digital Marketing as a Career Worth It? Will I Make Good Money Out of It?
Companies are shifting from traditional marketing techniques to digital marketing techniques. Digital marketing refers to all the initiatives taken by marketers to promote their products, services, and brand names on digital platforms. Digital marketing is an extensive list, including content marketing, social media marketing, email marketing, affiliate marketing, search engine marketing, search engine optimization, and website marketing, but it is not exhaustive. The digital marketing industry is growing by leaps and bounds and has myriad employment opportunities for job- or career-seekers.
In this article, we will be understanding what the different career options are for an individual in the digital marketing industry and why it is worth pursuing digital marketing as a career.
Reasons Why Taking Digital Marketing as a Career in 2023 is Worth the Trouble
We will be mentioning just a few facts and figures about the digital marketing industry, and after reading those facts, you can decide for yourself if digital marketing is worthy of your career.
The annual growth rate of the digital marketing industry between 2020 and 2026 is estimated to be 9%.
63% of the industry has raised its budget for digital marketing in the past year.
49% of businesses say that organic website traffic brings them the best marketing return on investment (ROI).
96% of Google's revenue comes from advertising, and the market share of Google when it comes to the search engine worldwide is around 94% of the total share.
Successful businesses are putting 72% of their marketing budget on digital marketing activities.
The SEO industry alone will be worth $80 billion in 2023 and is very crucial because 75% of people never cross past the first SERP page of Google. Among the top 10 pages, two of them are generally Google ads.
Total digital advertising spent in 2021 was $436 billion, whereas companies only spent $196 billion on offline advertising.
The Bureau of Labor Statistics claimed that according to its survey, the number of marketing jobs is supposed to increase by 10% by the year 2026.
The total digital ad spend worldwide was estimated at $441 billion in 2021 and is projected to reach up to or more than $485 billion.
46% of all the searches are for local products and services; hence, if you are thinking you are a local player and you will not need digital marketing, you could not be more wrong.
The social media market is estimated to be worth $72.2 billion, and 14.9% of the marketing budget of a business is allocated to social media marketing.
Customer marketing manager and search marketing manager are among the top ten fastest-growing jobs in the United States, according to CNBC.
93% of consumers read the online review of a product or service before making their purchase decision.
45% of the shoppers would want to purchase the goods online and then pick up the product from a retail store.
Digital marketing can increase brand awareness by 80%, and consumers are 155% more likely to lookup for a brand-specific term that they have been exposed to in display advertising.
The figures presented above are not an exhaustive list of those discovered by various renowned research institutes from the perspectives of businesses, consumers, and the general public. If a sector is thriving in all three areas, digital marketing must hold untapped potential.
Various Digital Marketing Career Options That an Individual Can Opt for
Search Engine Optimization (SEO) Specialists − here the individual is helping with the organic marketing of the company. The main function of the specialist is to find a list of relevant keywords, ensure that they are being used in the content prepared for the website, and then check the performance of each keyword and optimize it. It should be a mixture of long-tail as well as short and generic keywords. Organic marketing and SEO marketing are the answers for the long-term survival of the company.
Search Engine Marketing (SEM) Specialist − Here the focus of an individual is to find the best model of paid advertising for the company. investing in the model and then monitoring its performance. Improvise when it is needed. Individuals can choose between the pay-per-click model (PPC), click-through rate, cost per thousand impressions (CPM), and Google Ad Words. Companies are here to develop a strategy as well as keep the digital ROI and conversion ratio in check.
3. Affiliate marketers or Influencers − individuals can also choose this as a source of their passive income or turn into full-time affiliate marketers. Here, the individual helps the company promote its products or services and bring in sales. The marketers are using their own resources to create the advertisement and are holding no inventory of the product. The marketers receive a commission on every sale that the company makes through the fan base of the affiliate marketers. There is a link or coupon code generated for every affiliate marketer.
Content specialist, content writer, or content curator − This is the job role for an individual who has a good command of the language, is creative, and can think outside the box. These people help the company by generating relevant, eye-catching, and engrossing content for the consumers or customers of the product. It could be content for the company's social media accounts, blogs that help the consumer understand more about the product, problems that they can solve using the company's product, information on the website, documentation of the marketing campaign, and so on.
Social media marketer or social media manager − social media platforms are the most popular, and companies need to have a social presence for their customers. This not only helps the company with brand recognition but also ensures reliability and trust between the buyer and seller. It is a habit of the consumer to check out the product and the sentiment of other people by going on the social media accounts of the company or other review sites.
Can a Career in Digital Marketing Make You Rich?
It is not digital marketing or the technologies that can make you rich; it is you, and only you, who can help you earn money. Digital marketing is just like any other career option, and in order to become rich and successful, you have to put in hard work, use your brain, and use your creativity in the work. Digital marketing can help you gain knowledge about the business world and provide you with the skills that you can use to land one of the top-growing jobs across the world, but what will make you rich is your understanding and your efforts. Our suggestion here would be to learn digital marketing, practice digital marketing through various internships and live projects, and get a job while you are earning. Still, keep learning so that it will be easy for you to get better jobs in a shorter span of time.
Digital marketing is one of the booming sectors in the business world. It is worth starting your career in digital marketing, and it will help you earn money as well. In this article, we have a brief description of why one should take up digital marketing as a career, what could be the different roles and responsibilities in various digital marketing jobs, and how digital marketing can help an individual make money.
158 Views
