How Much Money Does a Digital Marketing Freelancer Make?

It's an exciting and vast world out there in digital marketing. Businesses that use it effectively have a tremendous return on investment because it moves swiftly. It's also a sector that is particularly open to independent contractors. 

For people with the necessary creative abilities, freelancing in digital marketing is a desirable alternative whether they are seasoned marketers thinking about leaving their internal job positions or are looking to completely change careers.

What is Freelance Digital Marketing?

Providing one or more professional services or tasks within the context of online marketing while operating independently rather than as an employee and typically on a project-by-project basis is referred to as freelance digital marketing. One or a small number of disciplines and specialties could be the only emphasis of a freelance digital marketer, or they could complement a company's extensive array of digital marketing initiatives.

In other words, some independent digital marketers will handle everything from content strategy to graphic design, paid and organic search, social media marketing, and a half-dozen other tasks. Some will concentrate on one area of study (such as graphic design) or provide a limited number of services (content strategy, creation, organic, and paid search).

Earning of a Digital Marketing Freelancer

According to a number of variables, including location, experience, talents, and the services offered, a freelance digital marketer's profits may differ. What a freelance digital marketer can make is described in the following details −


Areas with a high cost of living tend to have higher rates for freelancers than places with lower costs of living. A freelance digital marketer from New York City might charge more than one from a smaller town or city, for instance.


Digital marketers working as independent contractors that have more expertise and a track record of success will probably want a higher rate. The reason for this is that skilled marketers may convince potential customers of their value by showcasing their portfolio of completed projects.


It's possible for independent digital marketers to charge more than those that provide a wide variety of services if they specialize in SEO, PPC, or social media marketing. This is due to the fact that highly specialized skills are hard to come by and require a lot of time and effort to learn.

Services Offered

A freelance digital marketer's revenue may vary depending on the services offered. For instance, companies that offer all aspects of digital marketing, such as strategy, planning, and execution, will charge more than those that merely provide social media management.

Payscale estimates that a freelance digital marketer makes about $25 per hour on average. Rates, however, can vary based on the aforementioned parameters from $10 to $100 per hour.

Depending on a number of variables, a freelance digital marketer's income potential can vary substantially. The secret is figuring out your worth based on your expertise, talents, and the kinds of services you provide, then setting your prices appropriately.

How You Can Start Your Career in Freelance Digital Marketing?

Learning the fundamentals of digital marketing through online classes, books, and articles is the first step in beginning a career in digital marketing as a freelancer. It's also crucial to create a portfolio and showcase your abilities by working on actual projects. Here are some perfect things you should look at for better guidance.

Select Your Specialties in Marketing

A broad word, "digital marketing" refers to a variety of marketing initiatives that call for a wide range of abilities. Concentrate on a few abilities that are closely related to either your experience or inherent abilities. You'll work more thoroughly because of this. The provision of services like content writing and social media marketing, for instance, will benefit from a person's innate aptitude for language and communication. On the other hand, if you have experience working with organic content or searching for a significant period of time, you may decide to concentrate on services like Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Develop Your Brand

Branding is everything in the digital world. You're curious about how to work as a freelance digital marketer. You must create your own distinctive brand. Customers frequently hire freelancers whom they already know or whom they are introduced to through their references. As a result, you need to let your network know about your job. On websites for business networking, like LinkedIn, you can also publish frequently. It will also help you become more visible if you create assets like a website and a digital portfolio.

Get Legal Brand Registration

Even though it is not necessary to register your business at first, you should try to do so as soon as you can. The benefits of registering your business or brand include increased credibility, the preservation of your company's name and logo, and eligibility for funding options.

Improve Your Entrepreneurship and Business Skills

As with any other business, building a successful freelance digital marketing career requires more than just your core competencies. Even if you are an excellent writer or a highly successful social media marketer, for instance, you still need sound business judgment to maintain your company over the long haul. So make an effort to develop key business abilities including communication, presentation, analytical, and financial literacy.

Create a Mechanism for Proposal Creation

By using templates, you may simplify your labor. Two key sorts of content should normally be included in a digital marketing proposal: a pitch and logistical details.

  • The logistical details will comprise information on things like the different service types, project schedules, resource details, and other things.

  • The pitch will include advice describing the "whys" and "hows" of your organization.

    Choose a few headers that must be included in every proposal at first, and then adjust them further based on the demands of the customer.

Create a Pricing Strategy

Effective independent digital marketers understand the value of a fair price. In contrast, you might not have many benchmarks available in the early stages of your profession to guide your pricing strategy. Establishing a network with others in the same field and conducting secondary research are two of the simplest approaches to creating a pricing plan. Calculating how much time it will take you to complete a task is a good place to start if you're not sure how much to charge for your services. Set a minimum hourly charge after that and give your service the necessary value.

Join Freelancing Sites Like Fiverr and Upwork

You must familiarize yourself with online marketplaces like Fiverr and Upwork if you are thinking seriously about how to operate as a freelance digital marketer. These are online markets that link potential customers and independent digital marketers. Yet how successfully you develop your brand and how much you charge for your services will determine if you attract clients.


Several variables, including experience, location, specialty, and the volume of clients a freelance digital marketer works with, can have a significant impact on their revenue. Digital marketers who work for themselves do not have a set salary, but with the right skills and expertise, they can make a good living and perhaps grow a successful company with a regular flow of customers.

Updated on: 27-Mar-2023


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