Is a Digital Marketing Degree Worth It?

Digital marketing is growing exponentially and has immense potential in the upcoming years. From search engine algorithms to social media marketing, there are numerous scopes and opportunities in the field of online advertising. The World Wide Web is a relatively new marketing channel, and marketers are yet to explore its ever-changing dynamics and technologies.

Hence, if you are willing to pursue a digital marketing degree, this is the right time, as it can be a promising and profitable career option. Many businesses are switching to the digital mode of promoting their products and services to reach a global audience base. Digital marketing is an excellent way to gain a strong market hold across locations since it has no geographical boundaries.

What is Digital Marketing?

Digital marketing, also known as online marketing, is a vital business concept that involves promoting one’s products and services using various digital technologies. It focuses on implementing smart online strategies and digital analytics and following different marketing principles to reach a wider customer base. Unlike traditional marketing, such as through print media, radio, TV, etc., digital marketing can have a global reach as it has no locational constraints.

In short, digital marketing is the promotion of one’s brand and its goods and services to connect with one’s potential or existing customers over the web and across other digital communication channels. Apart from social media platforms, emails, and search engines, digital marketing also includes marketing via text and multimedia messages.

The Rising Demand for Digital Marketing Professionals

With the right online advertising knowledge and skills, you can provide more value-added services to your clients. Your digital marketing degree will help you develop a combination of skills, such as soft skills, communication skills, and technical skills. As a result, you can achieve marketing goals more efficiently. It will also enable you to identify the key problem areas or loopholes that may be present in a marketing strategy, thus mitigating risks and issues on time.

A digital marketing degree would kick-start your career as a digital marketer. Looking at the growing need for online advertising professionals, you can provide efficient solutions to your clients using your skills and knowledge.

You can also pursue a specialization in a particular field of your choice to offer more high-value services in your particular niche. Businesses always value specializations over-generalized services, as businesses realize the importance of in-depth knowledge and expertise in a specific area, such as content marketing, social media marketing, email marketing, web designing, and so on. For example, if a business is willing to strengthen its social media marketing strategies or looking for an experienced PPC marketer, it will look for niche-specific professionals having specialized training and expertise.

Therefore, if you pursue a digital marketing degree or major, you can have numerous job opportunities after graduation, since almost every business needs digital marketing services. A digital marketing concentration is ideal for companies looking for social media managers, PPC advertisers, etc. If you love monitoring and evaluating the latest online market trends and data analytics, pursuing a digital marketing degree would be the right choice.

5 Reasons You Should Get a Digital Marketing Degree

Digital marketing has a promising future and quick growth, thanks to advanced data analytics and affordability. Therefore, here are the five major reasons you should get a digital marketing degree.

It Offers many Career Opportunities

As mentioned earlier, digital marketing is an umbrella term that encompasses diverse fields or areas, including −

• social media marketing

• content creation and marketing

• email marketing

• SMS marketing

• paid advertising through PPC (pay-per-click) campaigns

• graphic design

• web design

• web app development

• public relations management, etc.

Therefore, you can explore diverse career opportunities, including content writer, editor, web developer, graphic designer, social media manager, public relations manager, PPC advertiser, and more.

It is an in-demand Career Option

According to LinkedIn, the role of digital marketing is among the top 10 most demanding and trending jobs, with over 860,000 job openings for online marketers. The highest requested roles and experiences in digital marketing include content strategy, SEO (search engine optimization), social media, data analytics, etc.

As more businesses are exploring online marketing tactics, they are continuously looking for professional and skilled digital marketers. Trained professionals will help them handle different aspects of online marketing, such as search engine marketing, content marketing, social media marketing, email marketing, and paid marketing (PPC).

It is Easy to Upskill

You can easily upskill in digital marketing with the help of multiple free online courses, boot camps, and certificate programs. These programs and courses are readily available in various integrated marketing communications and academic institutions, which can enhance your credentials and identity as a digital marketer.

It Offers Freelancing Opportunities

There are several freelance digital marketing services available today since many eCommerce businesses are focusing on outsourcing their online marketing tasks and projects. Instead of hiring full in-house teams, many businesses are hiring remote digital marketing professionals to ensure higher efficiency and gain access to a wider talent pool across different locations.

So, you can convert your digital marketing skills into specializations to work as a freelancer in a specific niche area, such as SEO, content marketing, social media marketing, and others. By working as, a freelancer, you can also be your own boss and work at your convenient pace and flexibility.

It is Easy to Pursue

If you have a full-time job and want to pursue a digital marketing degree simultaneously, you can do so. There are numerous online programs and certification courses on digital marketing and its different specializations, allowing you to upskill easily without disturbing your work schedules.

You can choose your convenient time to attend classes and even watch the recorded sessions if you miss a class. Online programs allow you to gain autonomy and flexibility in your learning schedule. Some online degrees also provide one-on-one discussions or learning sessions to enhance in-depth skill development.

Conclusion

As the world is going digital with more companies shifting to the online mode of advertising, there is a rising demand for experienced and skilled digital marketers. A digital marketing degree can give you a competitive edge over other digital marketing professionals. So, get a digital marketing degree from a reputed institution and build your identity and credibility as a professional digital marketer.