Is Digital Marketing Worth to You?

Deciding on a career path can be daunting, especially when it comes to finding something that you love while also considering the long-term stability of the job and the lifestyle that you want. A lot of people think that a digital marketing career is not the dream job they're looking for, but it's actually a very promising field that will continue to grow in 2023.

Today, digital marketing is more prevalent than ever. As a digital marketing professional, you will have to promote your company online. In addition to the ads that appear on the Internet, other elements such as the content that you read and the images that you see are also related to the work of digital marketers. So, is digital marketing worth it to you? Let’s find out.

Is Digital Marketing a Good Career Option?

The internet has made a huge impact on every aspect of our lives, and if you are planning on building a career in digital marketing, it is very likely that you are one of the people who would like to join the industry. In 2022, the digital marketing industry in India was valued at over Rs. 367 billion, and it is expected to grow at a CAGR of over 30 percent to reach a total value of over Rs. 71 billion by 2028.

A career in digital marketing is one of the most desired career options. If you are a beginner, it might be hard to believe that digital marketing is a good career choice, but it is a promising field that can help you transform a business.

The field offers various job opportunities, such as −

  • Digital Marketing Manager

  • Social Media Marketer

  • SEO or SEM Specialist

  • User Experience (UX) Designer

  • Email Marketing Specialist

  • Virtual Reality (VR) Developer

  • Content Strategist

Why Should You Study Digital Marketing?

Digital marketing is a process that involves the use of various techniques and strategies to promote a service or product online. It's similar to traditional marketing in that it's focused on generating leads and attracting an audience. There are many different domains that are used in this type of marketing, such as search engines, social media, and email.

The salary scale of an aspiring digital marketer is influenced by various factors such as education level, experience, and location. According to Ambition Box's data, the average annual salary for professionals working in digital marketing in India is around Rs. 6.5 lakh. On the other hand, the salary range for digital marketers is between Rs. 3 lakhs and Rs. 18 lakhs.

Reasons to Study Digital Marketing

Before you start working in digital marketing, it's important to familiarize yourself with the various specializations in the field. There are many job roles that require specific skills and knowledge. Check out the reasons why digital marketing is one of the finest options to start your career −

Job Opportunities

Digital marketing offers a vast variety of career options; one can work in different profiles. The digital marketing profiles that are best to work with are: SEO, PPC, social media marketers, email marketers, content writers, copywriters, and others.

No Educational Background is Required

Digital marketing has not been around for a long time, as it was not very common for people to use the internet during the first few years following the internet's evolution. Due to this, the education system has not officially recognized this field. Still, there are some institutions that provide digital marketing courses that can help individuals build a career in this field. Hopefully, in the future, more universities and institutes will start offering these types of degrees.

Growing Career

The digital marketing industry has been growing at an exponential rate ever since the internet was first created. In the next three to four years, the number of people expected to work in this field will increase significantly. This is the best time to start a digital marketing career, as it allows you to get a steady flow of projects and clients. Due to the rise of the internet, more individuals and businesses are now looking for ways to establish their online presence. People who are interested in starting their careers should also stay updated with the latest trends.

Freelance Opportunity

One of the main reasons why people want to pursue a career in digital marketing is that it allows them to work as a freelance consultant. This profession doesn't only provide jobs; it also allows one to start their own business.

People can work as digital marketers and provide various services. Depending on the tasks they perform, freelancers are paid fairly. One can start a career in digital marketing at home, and it doesn't require a lot of equipment or resources. It's also very flexible, and it allows people to work from anywhere.

Although it can be unstable for people who are working as freelance consultants, a career in digital marketing can still be very lucrative. There are many opportunities in this field compared to other careers, and people can still find a variety of projects and clients. Initially, it would be hard to get work, but with time and experience, one can eventually find a good opportunity in this profession.

What is the Average Salary of a Digital Marketer?

The salary of a digital marketer is decent; it varies from country to country. In India, the average salary of a digital marketer is around Rs. 6 lakhs per annum; in the USA, it is $122,000, in Australia, it is $109,000, and in Germany, it is €55,000. A study conducted by software company Salesforce revealed that India is the most prepared country in the world for digital skills. Over 70% of the country's respondents said that they are already learning digital skills, and they're eager to get started in the future digital workplace. Also, over 60% of them noted that they have the necessary resources to improve their skills.


Digital marketing is a promising career with a lot of hard work and hustle, but only for individuals who are passionate about this field. Those who are looking to improve their skills should take advantage of opportunities offered by various marketing institutes in the country. Due to the variety of platforms that are being introduced, candidates are more likely to choose this profession as their career path.

The salary range that candidates can earn in this field also makes it an attractive option. With the knowledge of various platforms and tools, digital marketers can create websites, sell products, and start their own businesses. If you want to start a business, studying digital marketing will allow you to do so. You can also start a freelance business or become a consultant. Learning digital marketing is very important for people who want to become entrepreneurs.

Updated on: 04-Apr-2023


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