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Is It Important for a Digital Marketer to Have Knowledge of Html, CSS, and JavaScript?
The market is saturated with digital marketers today. Everyone knows how to use the basic features to advertise your content on digital platforms. What is going to set you apart from other digital marketers is your knowledge of HTML, CSS, and JavaScript. HTML, CSS, and JavaScript are some of the technical coding languages. This knowledge will not only help you by providing you with the basics of website creation but will also help you in customizing the messages, so you will not have to run to the IT department for every little thing.
In this article, we will be understanding the concepts of HTML, CSS, and JavaScript; what could be some of the good places to learn online HTML, CSS, and JavaScript; and why HTML, CSS, and JavaScript are important for a digital marketer.
The Concept and Use of HTML
The Hyper Text Markup Language (HTML) is a coding language used to create a web page.HTML tells the browser about the structure of the web page and has various elements. These elements tell the browser about the design of the web page, the display of the web page, what is a paragraph, what is a backlink, what is a header, and others. It is the backend of the web page that we see every day. A simple example of HTML coding could be −
<html>
<head>
<title> Title of the Page </title>
</head>
<body>
<H1> The content's heading </H1>
<Paragraph> Paragraph 1 of your content </Paragraph>
<Paragraph> Paragraph 2 of your content </Paragraph>
</body>
</html>
The Concept and Use of CSS
Cascading Style Sheets (CSS) help digital marketers design their web pages. Besides the creation of web pages, it is important for marketers to decide upon the appealing font style, font size, font color, background color, spacing in between paragraphs, decorative elements in between, borders, and others. CSS helps you do all of it and more of it. To better understand how CSS does all these things in the background of the web page, here are some examples −
{background-color: red;}
{Any content, even no content, can be present}
H1 {colour: yellow; font-size: 11px;}
{color: blue; font-size : 11px}
The Concept and Use of JavaScript
JavaScript (JS) helps make web pages interactive. Without JavaScript, almost all (90%) of the web pages will be static. JavaScript helps engage visitors by providing them with interactive elements and multimedia popups. By interactive elements, we mean clickable buttons, drop-down menus, pop-up menus, animations, and others. JavaScript can be used by digital marketers in both the back end and the front end, and it is compatible with all devices, including Android and iOS devices, laptops, and desktop computers.
Why is It Important for Digital Marketers to Learn Html, CSS, and JavaScript?
A digital marketer can unleash the below-mentioned benefits if he has the knowledge of HTML, CSS, and JavaScript and, hence, can make his or her digital marketing game top-notch. The benefits are −
To improve your content management system, do the following − The content management system (CMS) helps digital marketers upload standardized content on their websites. It is like providing digital marketers with a layout that they can use to upload their content. With the knowledge of HTML, CSS, and JavaScript, digital marketers can edit this system and have their own customized system for uploading content. For example, if in an article you want to increase the font size, change the color of the heading, add more animations in between, add borders, and even change the font style of the heading and the title page, you would have to run to the IT department. On the other hand, if you have a basic knowledge of the tool, you can do this for yourself in minutes.
will help digital marketers with email marketing campaigns − Responsive designs help marketers get more subscribers and views. For example, if at the end of your email, you are writing, "Click here to register" or "Visit our website to register," As a customer, clicking on the button will appeal to you more and hence result in more registrations as compared to visiting our website. These responsive designs in emails can be created using HTML, CSS, and JavaScript. If you are not aware of these technologies, you would have to stick to the templates provided by the email service providers and make zero customizations.
It will help you track down issues on the website − As a digital marketer, it is your responsibility to ensure that the website is fully accessible and that there are no errors in between. With a basic knowledge of HTML, you can ensure that no link is broken, the layout is right, and the website is up-to-date as per the requirement.
To enhance your SEO skills − Most digital marketers will regard SEO as something visible on the site and an important component of content marketing. But that is not how Google or other search engines see your website. For example, two technical elements you will learn in understanding HTML, CSS, and JavaScript are −
Sitemaps − By creating an XML file of your website, you can assist search engines. This file helps the search engine understand the type and quality of content that you have on your website.
Robots − This helps you convert your website into robot.txt files. This helps the search engine by telling it which side not to crawl.
The above two will help the website improve its SEO ranking and hence it’s rank on the Search Results Engine Page (SERP).
Conversion rate optimization (CRO) wizard − knowledge of HTML and CSS will help you view the website from the visitor’s perspective and hence take action accordingly. For example, if there are any bugs, if the loading time of the page is high on mobile phones, or if the website traffic is going down, HTML and CSS will give you all the technical answers for these issues and help you resolve them.
Will help you with organic digital marketing − Companies have to understand that pay-per-click, ad marketing, and sponsored ads on social media are not the answer for your long-term digital marketing plan; the answer is SEO. It is very critical for digital marketers to know the basics of website creation and optimize the same for the benefit of more traffic and complete orders.
Some of the sites through which an individual can learn the basics of HTML, CSS, and JavaScript online are −
Knowledge Hut
Whitehat Junior
Byjyu’s
Code academy
Code Identify
Udemy
Solo Learn
Upgrading and others
For one to stand out in a crowd full of digital marketers, one should know the basics and the implementation of HTML, CSS, and JavaScript. This will not only help the organisation with the above-mentioned points but will also ensure that there are no delays in meeting the deadlines, and a technical guy cannot fool you. We are in the rat race of moving ahead, and the know-how of technical languages will help you get an edge over the others. The world is moving towards digital infrastructure, and there should be nothing to stop you from learning the same.
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