How to Select the Right Traditional Marketing Activities for Your Business?

Deciding on the right marketing activity can be a bit challenging, especially for small business owners and freelancers. With so many options, it can be hard to choose the right strategy. Before investing, it's important to know which techniques work best for your business and which ones are going strong.

Over the past decade, the rise of inbound marketing has led to an increase in the number of companies adopting this strategy to convert leads into sales. It is very effective for businesses, as it allows them to reach their target audience and promote their products and services online. Despite the technological advancements that have occurred in marketing over the years, there are still many ways that traditional methods can still work. In this article, we'll discuss 9 of these strategies that have proven to have a high ROI.

What Makes Traditional Marketing So Effective?

Despite the evolution of new marketing technologies, traditional methods still play an important role in the advertising industry. Major corporations and mom-and-pop shops still use these techniques to build strong relationships with their customers.

Steps to select the right traditional marketing activity

Follow the below-given steps to find out which traditional marketing activity will help in your business −

Find target market

One of the most critical factors that a marketing plan should consider is the creation of buyer personas. This is a semi-fictional representation of the people who are buying your product or service, and it helps to identify who is most likely to be interested in buying it. Having a list of buyer personas can help you narrow down the ideal audience. This process involves gathering information about your current customers, such as their demographics, goals, and preferences.

Decide budget

Most businesses look for ways to acquire new customers, and low-cost digital marketing is becoming more popular. However, it is important to keep in mind that a marketing budget can vary depending on how much money you are willing to spend. One of the most important factors that businesses consider when it comes to adopting digital marketing is the ability to get the most out of their budget. One of the most effective ways to achieve this is through the use of inbound marketing, which is a combination of various strategies. This method can help them generate leads through content creation.

Decide the marketing activity

After taking the time to answer these questions, it's time to choose your marketing activities. One of the most important factors that you should consider is the effectiveness of your direct competitor's marketing efforts. Doing so will allow you to identify which marketing activities are most beneficial to you.

Which marketing activities are suitable to achieve your objectives?

After you have answered all of these questions, it's time to choose your marketing activities. One of the most important factors that you should consider is the effectiveness of your direct competitor's marketing efforts. Doing so will allow you to identify which marketing activities are most beneficial to you.

9 traditional marketing activities for your business

Phone calls

Despite the evolution of digital communication, studies show that people still prefer to receive a phone call instead of an email when they find a business. According to a study conducted by BrightLocal, 60% of consumers prefer to receive a call when they find a local business, which is a significant increase from 2016. Also, according to a 2019 study by Forrester, about 84% of survey respondents noted that outbound calls are very important to their communication strategy.

While social media, chat, and emails are important for businesses to engage with their customers, phone calls remain an integral part of their communication strategy. They are also one of the most effective ways to build a client relationship.

Direct mail

Despite how many people think that direct mail is just a waste of paper, statistics show that it actually has a significant impact on a person's purchasing decisions. According to a survey conducted by the US Postal Service, over 60% of consumers say that direct mail has a significant influence on their purchasing decisions.

Face-to-face meetings

Virtual or face-to-face meetings can be used by marketers to connect with their clients and nurture leads. For instance, a university marketing director can arrange a campus tour to attract potential students. According to a survey conducted by Management Events, 79% of executives use face-to-face meetings to generate leads.

The rise of virtual meetings has made them an ideal alternative to face-to-face interactions. They can help build trust and increase leads. One theory behind this is that face-to-face interactions are more effective because they allow you to adjust your approach and body language. Unfortunately, when communicating through email or phone, you only have the words and tone to gauge a potential lead's interest.

Business cards

You should check your desk, wallet, or kitchen drawer to see if there are any business cards. I have nine in my wallet, and I'm not alone in my preference for classy business cards. An overwhelming majority of people consider a company's quality when it comes to business cards.

Print advertisements

Despite the saying that print is dead, marketing is still going to continue using it. According to a study conducted by the OIG and Temple University, physical ads are more effective at recalling and identifying products than digital ones. Moreover, they can be processed at a faster rate for multiple age groups.

It's believed that consumers are more receptive to printed ads due to a feeling of digital fatigue. According to a 2019 study, 33% of Millennials are blocking ads, while 62% prefer to view them in print. Although the ROI of digital ads may vary depending on the strategy, targeting measures, campaign, and more, it's clear that they can still be as effective as those in print.

Handouts

Printed materials such as pamphlets, brochures, and flyers are commonly handed out for free in order to promote a product or service. They’re very effective because they can get people's attention. In fact, according to a study, over 80% of consumers look at the messages included in flyers, and 23% of them thoroughly read them.

Speaking engagements

A speaking engagement is a great way to expand your brand's awareness and connect with your target audience. One of the main reasons why events are effective marketing tools is that they allow brands to connect with their consumers face-to-face. In 2023, a survey revealed that 68% of brands said that events were most effective at generating qualified leads.

A report conducted by the marketing firm Hinge Marketing revealed that speaking engagements performed similarly to referrals and recommendations in terms of generating leads.

Sweepstakes

A sweepstakes is a type of marketing campaign that involves randomly picking a winner and giving away prizes. It’s a traditional method of promoting a brand and generating buzz around it.

Networking

When it comes to networking, we usually talk about connecting with individuals with more influence and peers. However, for lead generation, this approach should be different. In the marketing industry, connecting with your target audience is very important. It allows you to connect with individuals who are interested in your product or service and provide them with a deeper understanding of your brand. On the other hand, peer networking is more beneficial for lead generation as it allows you to interact with professionals from the same sector.

Conclusion

Marketing is an evolving process that requires you to constantly adapt and relearn. There are many effective techniques that you can try, and you should review the results to ensure that your strategy generates results and keeps you close to your customers.

Despite the shift towards online engagement, traditional marketing techniques are still effective. This is because they have remained the same.