Display Advertising - Types

The type of display advertising depends upon your purpose, context, or placement. Let us discuss how we classify different advertisements based on the requirements they fulfil.

Ads based on Category

Primarily, you need to identify what category your product/service falls under, so that you can accordingly design a format as well as also the types of websites where you want to place.

For example, if you want to sell a health product per se, so where you will get the potential audience?

You need to place your ad largely on the websites, which are into the business of health and fitness, beauty care, etc. So, category helps you to find the place where you can get the potential audience.

Ads based on Context

This is similar to category, however, it has greater meaning in context. For example − if you want to sell sports product such as cricket bat, then place it on a sports website. In such a way, you get the potential audience.

Ads based on Placement

Based on placement, there are two types of display advertisement, i.e.,

• Automatic − It is managed by Google and hence it is based on the type and context of your product/ad, google places it on relevant websites.

• Managed − In this case, the advertiser decides where to publish his/her ad.

In the following sections, we will discuss some of the significant types of display ads.

Traditional Ads

Because of its easy and cost effective design, traditional ads are very popular. It normally used to be in rectangular shape and consists text, jpeg or gif image/s, and links to another website.

Moreover, it can also be modified and uploaded easily.

In-Line Ads

In-line ads normally appear on either left or right panel of the web page. It contains textual graphical information along with links. However, some may be only with some texts and link and some may be only with a small size image and link (as shown in the following image).

Pop-up Ads

Pop-up ads are typical ads that appear on the web pages once you visit the respective web page (where it is designed to appear). It is pretty disturbing because it covers the main content of the page and restrains visitors to read what he/she is interested to read. An example of pop-up ad is shown in the previous chapter.