Display Advertising - Legal Issues

Display advertising sounds fascinating because it increases business (especially online business) very fast. But before opting display advertising, you need to consider some ethical and legal points to run your business smoothly.

Whether you want to advertise your ads on others website or you provide space to someone else on your website to advertise, in both the condition, you need to take care the following points −

False Information

Using false or exasperated words to increase the sale is not acceptable. It is illegal and unethical. Therefore, claim only those points that you can provide through your services/products. For example, claiming that your medicine can re-grow someones hair in one month is not acceptable simply because it is not feasible. Such kind of claim will also defame your brand.

Ad of Illegal Product/Service

Use of some products such as drugs and alcohol are illegal in many countries; giving ad of these products in a country where it is prohibited is illegal. Similarly, gambling, casino, or betting services are illegal in many countries, so you cannot promote it.

Age Restriction

Many products and services are age specific and exclusive for the adult, so you cannot give ad of such products or services on the websites where childrens interests are involved.

Disclaimer

If you are selling some sensitive products put disclaimer in note. For example, if you are selling weight gain medicine, then add disclaimer saying that your medicine is not approved by any authority and hence you would be responsible for any side effect caused by the use of this medicine. You may also include that your medicine will work in some specific condition, if you do not follow that then it wont work.

Practice of these points will protect you from any sort of legal implications in future and maintain your brand reputation.