Display Advertising - Track & Monitor

Monitoring and tracking your online campaign is imperative for the assessment of display advertising. It helps to identify the weak and strong areas, so that you can repeat the strong part and correct the weak part.

How to Track Display Advertising?

You can measure or track display advertising through various metrics; however, the popular metrics are −

• Click-through Rate − It is the ratio of the number of clicks and the number of impressions.

• Page Impression − It is the number of times, your ad has been seen by the users.

• Cost per Acquisition − This is the amount you agree to pay for per conversion.

• Click − This is simply the number of clicks your ad received.

• Conversion − Through conversion tracking, you can measure the number of sales that you received from your display ad.

• Post-Impression Conversions − Tracking after impression conversions gives the data regarding how many people have seen your ad, and how many people actually purchased a product.

Tracking Tools

There are many online tools available that offer full package of tracking services. For example, the cheapest one is Google AdWords, it offers some of tracking services free; however, its paid services are also of low cost.

Other popular website analytic tools are −

• Google Analytics
• Web Trends
• Yahoo Site Explorer
• Microsoft adCenter
• AWStats