Display Advertising - Design

Design is one of the most important features that gets noticed first by the audience. If your design is not convincing, then the chances of a user clicking on your ad is bleak.

Elements of Display Advertising

We will discuss here the major elements of display advertising. It will give you an idea how to design a display ad −

Short Content

For display advertising design, your text message is the most important. So, write short, clear, and convincing message. The message should include what are/is the benefit/s you have and call to action. The following example will help you to understand about the type of content.

Simple Design

The colors, format, design, and background colors you develop for the ad should be simple and matching with each other (as shown in the following example).

Image

Image is always more convincing than texts, put a small, but relevant image as per the size of banner.

Call to Action Message

Asking people to take an action is the focal point of display ad. Therefore, call to action message is the most important element that prompts your user to take an action and click on the link (as shown in the above image).

Do not Use Animation

Normally, it is an assumption that animated ad attracts more number of users, but it is not true. In fact, animated ad distracts more and users normally off the ad immediately.