Display Advertising - Introduction

Many small and big industries, in the recent years, have reported magic growth figures in their businesses. There might be plenty of reasons why they could achieve such phenomenal growth rates, but display advertisement has played a critical role in it.

Display advertisement is a very effective and potential medium to enough to promote your business and get more visibility.

What is Online Display Advertisement?

Online Display Advertisement is one of the techniques to advertise products and/or services using Internet as a medium. In such advertisements, promotional messages are normally displayed on related websites, social media websites, and/or search engine page results.

These messages consist of a brief information (as texts) about the products, logos, and images. You can use either a simple jpg image or an elaborate animated flash template for your display ad.

The two common ways to buy display advertisement are − Pay per Click (PPC) and Cost per Impression (CPI).

Pay per Click (PPC)

PPC is one of the internet advertising techniques used to direct traffic to websites. For this service, advertisers pay to the publisher (who publishes advertisement on his website/s) only when an ad is clicked by the visitors. This is the cost spent to get an advertisement clicked, so this is also known as cost per click.

Cost per Impression (CPI)

CPI is similar to PPC, but the difference in this case is that the advertiser pays when an ad is displayed. So, it is the cost incurred against each potential customer who clicks and views an ad. CPM is another term, which means cost per thousand impression. In this case, the advertiser pays for the thousand potential customers who click and view the ad.

Why Online Display Advertising?

Online display advertising provides greater visibility over other advertising media. Starting from cost-cutting to increasing the customer base, it has many effective features.

• Wide Coverage − Where other channels of advertising focus on a particular level of the market funnel, display advertising influences the consumers of every level of the marketing funnel. The objective of display advertising is to provide awareness, education, and proposal to a potential audience.

• High Conversion Rate − Display advertising can be very effective to approach to nearby as well as to remote audience and most likely increases their conversion rate. It has more power to educate and convince the audience to buy your service.

• Immediate Effect − You dont need to wait for long rather it gives immediate result.

• Display Innovation − It is designed to capture the audience attention. It also convinces audience to remember your ad, which serves your purpose effectively. In addition, the display of 3 D images, audio, video, and animation ad creates more effective impression.

• Display on Mobile Devices − Use of smart mobile phones is becoming popular because of its accessibility anywhere and anytime. So, mobile friendly display advertising is an effective way to increase the business.