Display Advertising - Placement

Placement of display ad depends upon your budget and the size of banner. The bigger the banner higher the rate. Various standard sizes of banners are discussed above. So, depending upon your budget, you can choose the banner size.

Where to Place?

Once, you fix your banner size, then you can fix the placement accordingly. For example, a large rectangle banner i.e. 160X600 can be placed either in the right or left panel of the website (as shown in the following image).

728X90 leaderboard can be placed either left, right, or at top of the website (as shown in the following image).

720X300 pop-under can be placed at the bottom of the website (as shown in the following image).

Always remember larger the banner, higher the price.

How to Display Your Ads

Following are the convincing methods of displaying your Ads on relevant websites −

Ad Exchange

It is mutual approach, you display my ad and I will display your ad. The best way to find an interested fellow is google banner exchange, you will get the result. But remember, find only the website, which is complementary of yours.

Purchase Ad Space Directly

Search a complementary (which has similar content), but high rank website and purchase ad space directly. Price will vary as per the size of banner.

Bid on Specific Keywords

In this method, you need to bid on specific keyword or phrase, which describes your product/service adequately. The benefit is when any user will search for that keyword, your ad will appear normally on the search engine result page. This is particularly textual display ad. Remember, the cost of this ad will vary as per the popularity of the keyword that you opted.